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PODCAST

Design Business Freedom

Melissa Galt | Interior Design Business Coach

What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That"s what we do each week on Design Business Freedom. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give

arts design

All Episodes

52:43

080: Money Personalities for More Profit: Bethany...

Design Business Freedom ·

2024/04/01

Embark on an enlightening journey with financial guru-turned-designer Bethany Palmer as she sits down with me to unravel her life-changing switch from working with an interior designer to being one. Bethany’s backstory of swapping stock markets for swatches illustrates how a keen understanding of a client's financial demeanor can transform the interior design process. She is proof that with a lot of passion, hard work—and some coaching assistance—we can always make changes to better our lives and

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52:44

079: If She’d Only Met Me 8 Years Ago

Design Business Freedom ·

2024/03/25

If you’ve been feeling the burn-out of doing things the way you’ve always done them, you definitely want to tune in today. In today’s episode, I had the delightful opportunity to sit down with the remarkable Catherine Hersacher, president and interior design principal of Bespoke Fine Interiors in Aiken, South Carolina. When we met last year at my designer training day, Catherine was already a seasoned pro in the design industry. However, she had no idea how much some of her old ways were holding

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46:27

078: Your Library Card to Designer PR Opportunities...

Design Business Freedom ·

2024/03/18

Ever wondered how a design goes from a creative's mind to the glossy pages of your favorite magazine? My superstar guest, Molly Schoeneveld, CEO of The Storied Group, pulls back the curtain on the world of design PR for an enlightening discussion on public relations within the design world. A boon for designers during the pandemic and beyond, Molly's concept of a Library Card membership for designers has revolutionized how designers can access media opportunities, breaking barriers to traditional PR

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27:16

077: Getting Published To Get More Ideal Clients

Design Business Freedom ·

2024/03/11

Ever wondered how the splash of recognition from a published piece can rain new clients into your creative business? Getting your work published can be a gratifying ego boost, but it’s also crucial for securing more clients by getting your name and work out there in the wild. Today, I’m revealing the blueprint for harnessing the power of print and digital media to attract your ideal clientele. In our latest episode, we unpack the art of picking the perfect publications that align with your audience

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37:52

076: How Being Cheap Is Killing Your Profits

Design Business Freedom ·

2024/03/04

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius. When you are in your zone of genius, you’re at that intersection of what you absolutely love to

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41:54

075: Thriving in Economic Uncertainty: Growth and...

Design Business Freedom ·

2024/02/26

The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be prepared to not only survive them, but to even thrive during them. One of the keys to surviving an economic downturn is to avoid panic and worry and

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34:59

074: Think & Get Clients

Design Business Freedom ·

2024/02/19

Are you ready to redefine the landscape of your design career as well as your personal well-being? In chatting with the designers I coach, I’ve noticed that a fog of uncertainty has started to settle over many of us. I’m here as your beacon of hope through today’s pivotal and life-changing episode. Today, we're peeling back the layers of confusion and resentment that we often find ourselves dwelling in and instead focusing on the essentials needed to flourish in the competitive world of design.

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26:20

073: Are Your Clients Allies or Obstacles?

Design Business Freedom ·

2024/02/12

Sourdough toast with sour cherry jam might just be my secret ingredient to celebrating the wrap of a recording session, but it's the client-designer relationship that's the true bread and butter of our industry. Today, I peel back the curtain on the collaborative dance we engage in with clients, sharing candidly how a project's end can actually become the beginning of a lifelong partnership. And while it can be easy to get caught in the trap of viewing your clients as adversaries to your vision at

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31:34

072: 4 Must-Haves for Every Client

Design Business Freedom ·

2024/02/05

Have you ever walked away from a conversation feeling completely unheard? It's a common plight, but in the design world, this can spell disaster for client relationships. In today’s episode, we’ll explore the transformative art of client communication and care that makes the difference between a one-time project and a lifelong partnership. From the power of active listening to the strategic distribution of talk time with the one-third, two-thirds rule, I’m sharing insider strategies that will ensure

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29:07

071: The Power of One

Design Business Freedom ·

2024/01/29

Have you ever felt the magnetic pull of a single, life-changing idea that could revolutionize your creative business? That's precisely what we're unwrapping in today's episode of The Affluent Creative. In today’s episode, I’d like to introduce you to the 'Power of One' strategy, a transformative approach that could be the compass to your success. Imagine setting one clear vision, selecting a singular goal, working with one coach, and channeling your efforts into one social media platform to amplify

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17:47

070: What To Do If You Get A Bad Review

Design Business Freedom ·

2024/01/22

The dreaded bad review–it’s happened to the best of us. Perhaps you had a falling out with a tough client who then decided to take their anger out through a malicious and untruthful review on your social media page. Or, maybe you aren’t even entirely sure where the negative review came from because it has been signed by someone not in your client roster. Whatever the case or reason, bad reviews can be devastating to your brand’s image as well as your self-image. Luckily, I am here with seven

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50:42

069: 7.5 Weekly Questions To Grow You And Your Business

Design Business Freedom ·

2024/01/15

As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren’t regularly reflecting

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47:15

068: C.R.E.A.T.E. a More Profitable Practice

Design Business Freedom ·

2024/01/08

In the realm of design, connecting with clients goes beyond aesthetics; it's about speaking their language and sharing values that echo through your work. It's all about leveraging your unique journey—from the places you've lived to your personal hobbies—to establish a brand that resonates and creates enduring client relationships. In today’s episode, I illuminate the path to standing out in the design industry by leveraging your unique story and building meaningful connections with clients. My

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30:41

067: Guaranteed Growth From Every Project

Design Business Freedom ·

2024/01/01

If you’ve ever found yourself wishing that the stellar work on the latest design project you’ve been devoting your time to would definitively translate into sustained growth even after that project is over…well, you’re in for a treat this episode. There are three specific ways to guarantee that you will grow your business with every project that you take on. Today, I am deep-diving into each method to ensure you get the most bang from each project you take on. I’m walking you through the art of

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41:28

066: 7 Steps to Your Best Design Year Ever

Design Business Freedom ·

2023/12/25

Have you ever scribbled a dream into existence? My creative journey began with a single goal etched onto paper, a simple act that set the wheels of my design business into motion. So today, ahead of the New Year, I’m revealing the transformative power of writing down your intentions and the seven steps to craft your most lucrative design year yet. We’ll traverse the landscape of strategic goal setting, the significance of celebrating victories, and the surprising benefits that ripple from focusing

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42:24

065: The Language of Luxury

Design Business Freedom ·

2023/12/18

What if I told you that the words you choose can have an impact on your bottom line? One of the best ways to attract affluent clients is by choosing the right words–words that not only magnify the worth of your work but sow the seeds of success. That means discarding limiting words like "expensive" and "cheap" and embracing empowering language that reflects the true value of your projects and services. But, that’s not to say that this is an easy fix! Amending how you use and choose words in your

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58:47

064: What Your Affluent Clients Want

Design Business Freedom ·

2023/12/11

Over the past few episodes, I’ve been sharing a variety of ways that you can push your own brand further into the affluent realm. But have you considered what your affluent clients themselves are really looking for when they are choosing a designer to work with? Today we are delving straight into the heart of what affluent clients seek. Your ideal client wants to feel that they can trust who they are working with. I have some great tips to share that will help you achieve that balancing act of

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34:47

063: Mastering the Art of Hiring and Onboarding in...

Design Business Freedom ·

2023/12/04

When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So, today, we're going to dive into some of my best interviewing and onboarding tips and tricks. In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my

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40:28

062: Who Your Brand Needs To Be For Affluent Clients,...

Design Business Freedom ·

2023/11/27

Do you know what it takes to attract and satisfy the crème de la crème of clients? In today’s episode of The Affluent Creative, we are picking up where we left off on the art of crafting a robust brand that appeals to the affluent clientele. While previously we focused on tips to incorporate to build your physical brand presence, today, we are diving into communication strategies from social media to socializing. I’m talking about establishing a commanding online presence and remaining consistent

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39:29

061: Who Your Brand Needs To Be For Affluent Clients,...

Design Business Freedom ·

2023/11/20

Ever wondered how your fashion choices could determine your success? Today, we’re exploring the power of aligning values with your ideal clients rather than hard-selling and how your style choices – from your wardrobe to your eyewear – can impact your brand's image. We’re looking at the undeniable allure of fascination–which is why making an outrageous eyewear statement, for example, could actually be a game-changer for your business, taking cues from icons like Elton John and Iris Apfel. Who knew

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