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PODCAST

Design Business Freedom

Melissa Galt | Interior Design Business Coach

What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That"s what we do each week on Design Business Freedom. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give

arts design

All Episodes

23:21

179: When Interior Design Leads Slow Down, Do This!

Design Business Freedom ·

2026/02/23

When interior design leads start to slow down, it's easy to panic. But this isn't a personal failure or a marketing collapse—it's a market shift. In this episode, Melissa unpacks what's really happening when clients hesitate, take longer to decide, and ask more questions. The truth? Demand hasn't disappeared. The bar for trust has simply gone up. This is a powerful recalibration moment for design firm principals. Instead of discounting, over-delivering, or chasing more visibility, this episode

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27:29

178: Interior Design Business Not Growing? Let's Fix...

Design Business Freedom ·

2026/02/16

Is your interior design business feeling stuck, plateaued, or slower than you know it should be? In this episode, we unpack the real reasons talented, driven designers aren't seeing the growth they deserve—and it's not about needing a rebrand, a bigger budget, or a viral moment. It's about the invisible beliefs quietly shaping pricing, marketing, client experience, and results. Melissa shares the mindset shifts that separate six- and seven-figure designers from those spinning their wheels. From

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17:16

177: Why You're Losing Money In your Interior Design...

Design Business Freedom ·

2026/02/09

Fee structure is one of the most powerful – and most misunderstood – pieces of running a profitable interior design business. In this episode, Melissa pulls back the curtain on why your current revenue model may be silently sabotaging your success. Whether you're still billing hourly, unsure how to charge for the real value you deliver, or feeling like your business is "busy but broke," this episode will show you how to fix the foundation. This isn't just a pricing conversation – it's a structural

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23:19

176: Interior Design Team Building for Sustainable...

Design Business Freedom ·

2026/02/02

Building a team is one of the most powerful and often misunderstood growth strategies for interior designers. In this episode, Melissa unpacks the real reasons hiring feels overwhelming—and how structure, not just staffing, is the key to sustainable success. Whether hiring a first intern or building a high-functioning team, getting clear on roles, expectations, and systems can be the difference between burnout and freedom. This episode dives deep into the foundational shifts required to move from

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25:30

175: 10 BIGGEST Reasons Designers Attend High Point...

Design Business Freedom ·

2026/01/26

Whether you're a seasoned pro or just starting to build your interior design business, this episode breaks down exactly why attending markets—especially High Point—is one of the most strategic decisions you can make. From sourcing fresh vendors to elevating your visibility, Melissa shares the ten most impactful reasons designers prioritize High Point and how to make the experience truly transformative for your firm. This is more than just about seeing pretty things. It's about building relationships

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13:02

174: What to Do When an Interior Design Team Member...

Design Business Freedom ·

2026/01/19

Employee Turnover in Interior Design Firms: What to Do When a Team Member Quits Here is your calm leadership framework for replacing a team member, redesigning roles, and protecting capacity. When a team member leaves, most interior design firm owners feel two things at once: operational disruption and emotional impact. Projects don't pause, clients don't wait, and the principal often ends up carrying everything again—quietly, constantly, and at a cost. In this episode of Design Business Freedom,

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16:25

173: Why Successful Interior Designers Choose a Word...

Design Business Freedom ·

2026/01/12

Why Successful Interior Designers Choose a Word for the Year: How Interior Design Firm Owners Use Focus, Clarity, and Authority to Lead Better Businesses As an interior design firm owner, clarity and confidence matter more than motivation. In this episode of Design Business Freedom, Melissa Galt, interior designer, firm principal, and business coach with 3 decades of experience, explains why choosing a word for the year is not a mindset exercise, but a powerful leadership tool for interior designers

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31:49

172: Interior Design Contracts: The Clauses Designers...

Design Business Freedom ·

2026/01/05

In this episode of Design Business Freedom, Melissa Galt - interior designer, firm owner, and industry veteran of nearly 30 years - details the contract clauses interior designers secretly wish they could include, and what those wishes reveal about where your agreement needs to be stronger. From unpaid redesigns and client indecision to boundary violations, scope creep, and emotional labor, these real-world scenarios are costing interior design firms time, profit, and peace of mind. Melissa walks

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41:18

171: Interior Designer Profit Pipeline Playbook

Design Business Freedom ·

2025/12/29

If your design pipeline feels a little light as you head into the new year, this episode is your ultimate remedy. We're not talking about frantic marketing tactics or overwhelming reinventions—just 20 simple, strategic, and relationship-driven ways to seed your client pipeline with high-quality opportunities. These aren't just ideas; they're actionable and powerful plays straight from the Profit Pipeline Playbook. From thoughtful client reconnections to visibility-boosting strategies and

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20:59

170: Interior Design Burnout: When Success Becomes...

Design Business Freedom ·

2025/12/22

Success should feel empowering—not exhausting. But for many interior design firm principals, what looks like "making it" from the outside is actually draining them dry behind the scenes. In this episode, Melissa peels back the curtain on what happens when design success becomes unsustainable, and burnout becomes the price you're paying. If you're constantly juggling all the roles, overwhelmed by client work, and finding that your profits are flatlining despite your growth, this conversation is your

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40:30

169: 12 Beliefs Blocking Your Interior Design...

Design Business Freedom ·

2025/12/15

In this episode, we're dismantling the 12 beliefs quietly sabotaging your interior design business growth, the limiting mindsets about pricing, portfolios, networking, and visibility that keep talented new designers stuck, undercharging, and invisible. If you're in your first or second year and wondering why marketing feels hard, why clients question your pricing, or why you're still waiting for that "big break," this episode shows you what beliefs to release and how to reframe them for real

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30:44

168: The Hidden Costs of Interior Design Success (And...

Design Business Freedom ·

2025/12/08

In this episode, you'll discover the hidden costs of running an interior design business, the quiet money leaks, emotional spending habits, and overlooked subscriptions that slowly chip away at your profit. Instead of tightening everything to the point of restriction, we walk through how to make more intentional, aligned investments so your business feels lighter, more transparent, and far more sustainable. If you've been wondering where your profit is going, or why your business feels more

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32:42

167: Creative Comeback Rituals to Reignite Your...

Design Business Freedom ·

2025/12/01

In this episode, you'll discover what really happens when your creative spark starts to fade, and how to bring it back with intention. Instead of pushing through burnout or hoping inspiration magically returns, you'll learn the simple, practical rituals that help me (and the designers I coach) reconnect to our senses, revive our imagination, and protect the creative energy our work depends on. If your creativity has felt muted or stretched thin, this episode offers a clear path back to feeling

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11:26

166: Lead With Imagination: The Interior Designer's...

Design Business Freedom ·

2025/11/24

In this episode, Melissa takes you beyond the dashboards and metrics and into the heart of what makes your design business truly thrive — your creativity. You'll explore the often-overlooked power of right-brain leadership and how reconnecting with your imagination can be your secret weapon in a data-dominated world. Melissa shares insights on how intuition and emotion drive not just beautiful interiors, but exceptional business decisions and client transformations. This is your invitation to pause

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22:48

165: Crafting Your Digital Twin: AI Meets Your...

Design Business Freedom ·

2025/11/17

In this episode, you're going to discover how to harness the power of AI to create a "digital twin" — a smart, always-on brand ambassador that mirrors your tone, values, and voice. Rather than fearing technology, you're invited to design with it, intentionally shaping your AI to sound and look like you so it can consistently communicate your design genius even when you're off the clock. Melissa walks you through how to capture your unique brand DNA — from your tone and vocabulary to your values and

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14:25

164: The Human Advantage in an AI World for Interior...

Design Business Freedom ·

2025/11/10

In this episode of Design Business Freedom, you're invited to reframe the AI conversation and lean into what makes you irreplaceable as an interior designer. Melissa explores how, in an increasingly automated industry, your real value lies in being profoundly human—tapping into empathy, intuition, and sensory design to create transformation, not just transactions. This episode is a call to deepen your client connections and showcase your unique touch in ways AI can never replicate. Melissa walks you

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33:55

163: The 15 Best Uses of AI in Your Interior Design...

Design Business Freedom ·

2025/11/03

AI isn't here to replace you—it's here to release you from the repetitive, time-sucking tasks that drain your creativity and cut into your margins. In this episode, you'll discover how the most successful designers are already leveraging AI to reclaim hours in their week, streamline operations, and ignite their creative process—all while keeping the human touch at the forefront of their design business. Melissa breaks down the 15 most impactful ways you can use AI right now across four essential

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30:17

162: How to Get Your Interior Design Firm Found by AI

Design Business Freedom ·

2025/10/27

In this essential episode, you're diving into the new frontier of AI-powered search and learning exactly how to make your interior design firm not just visible but preferred by ChatGPT, Gemini, Claude, and other AI search tools. Melissa walks you through why traditional SEO is no longer enough and shares the top 10 strategies to ensure your design business shows up when future clients ask AI who the best designer in their city is. You'll discover the importance of authority language, consistent

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14:09

161: Are You Over Automating Your Interior Design...

Design Business Freedom ·

2025/10/20

In this insightful episode of Design Business Freedom, Melissa challenges the growing trend of over-automation in interior design businesses. While automating certain processes can be a major time-saver, she reminds you that design is a high-touch, sensory-driven, and deeply personal service. Melissa walks you through how automation can subtly erode client trust and connection if you're not using it with intention. You’ll learn how to strike the right balance between efficient systems and meaningful

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42:29

160: The Interior Design Client Experience Map & Journey

Design Business Freedom ·

2025/10/13

Your design work might be stunning—but what truly sets you apart in a competitive market is the experience you deliver. In this episode of Design Business Freedom, you’ll dive into the client journey from start to finish. Melissa walks you through how to turn your design process into an elevated, polished experience that builds trust, eliminates confusion, and leaves your clients raving (and referring). From the initial inquiry to the final reveal and beyond, you’ll discover how every single

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180 results

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