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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

24:19

Faceless Marketing Explained: What You Need to Know

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/02/27

Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. Whether you're all about keeping your privacy or worried about losing that personal touch,

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20:28

Is TikTok Changing for the Worse?

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/02/20

Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. In this episode, I’m exploring exactly what that difference is, whether

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34:46

From Breast Cancer Survivor to Instagram Success with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/02/13

Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your

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23:45

Strategies for Engaging with Your Social Media Lurkers

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/02/06

Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are just as important (if not more) than the ones who do. It’s time to embrace these followers, so in this episode, I’m stressing the importance of

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18:09

LinkedIn Account Dilemma: One or Two Profiles?

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/01/30

If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy. In this episode of the podcast, I talk about: Is it LinkedIn

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44:31

Brand Strategy 101: Crafting a Standout Personal...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/01/23

What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. She can do the same for you when you hear Hillary’s strategy

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30:58

2024 Social Media Trends: What’s In and What’s Out?

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/01/16

Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between. There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. Let’s go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what

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30:06

Navigating Social Media Switch: From Instagram to...

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/01/09

I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails. In

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23:41

LinkedIn is the Hidden Gem of Social Media

The Mindful Marketing Podcast (Formerly Known As The... ·

2024/01/02

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It’s hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already

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24:14

Building a Personality-Driven Brand on Social Media...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/12/26

On this episode of The Savvy Social Podcast, I’m sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap. We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content. Join us as we

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33:48

AI and Social Media Content Creation with Lisa...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/12/19

On this episode of The Savvy Social Podcast, I’m sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity. The more we celebrate how AI has become part of our daily lives, the more important it is to ask

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25:40

Turn Your Old Content Into Gold Content with Michelle...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/12/12

On this episode of The Savvy Social Podcast, I’m sharing my interview with Michelle Mazur on the Rebel Uprising Podcast. And we talked about one of my favorite subjects: content repurposing. I’ve been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle’s audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing. In this episode of the podcast, we talk about:

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40:35

A Therapist’s Guide To Mental Wellness For Business...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/12/05

The Entrepreneur’s Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day. We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues. Throughout the episode, you'll hear Shulamit's passion for making

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33:00

Getting My Business Ready For My Maternity Leave

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/11/28

Baby number two is on the way, which means big changes for my business. I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges? During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do

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42:42

Breaking Free From Social Media Fatigue

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/11/21

Is your social media strategy sustainable? This question carries so much weight for your business and mental health, but it’s something we don’t think about or talk about enough. We’re going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. In this episode of the podcast, I talk about: Signs of

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37:02

Will Social Media Marketing Look Different in 2024?...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/11/14

It’s that special time of year when we look into the future of social media and digital marketing with my big predictions. Some of my 2023 predictions were perfect, and some others not so much. But that’s the nature of the quickly evolving world of digital marketing. I can’t get it right all the time, but it’s definitely fun giving it a try. Things move so quickly online that you have to plan for the future while being ready to adjust for everything you can’t plan for (do I need to mention how

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39:12

Is Remix and Meme Culture Putting Your Brand At Risk...

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/11/07

Sharing that viral post on social media is all fun and games until the lawyers start calling! While you’re trying to keep the social part of social media alive by sharing the latest meme or remixing someone else’s content, as a business, you can’t ignore the potential risk of using someone’s content without their permission. But when is the time right? When is it safe? Should you stick to original content only? That’s what we’re exploring in today’s episode with Autumn Witt Boyd, who runs a law

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22:10

You Don’t Have To Post 10 Times A Day

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/10/31

Let’s talk about a myth that’s been disguising itself as social media advice: The more you post, the faster you’ll grow on social media. I’m here to tell you it’s not true. The numbers don’t support posting 10 times a day as a fast track to social media success. Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on

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41:11

Navigating Trendy Content As A Business Owner

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/10/24

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense. As brands, we see everyone else having fun, so why can’t we join in? Does our content have to be all about business? It’s easy to think that trends are all about hopping on a bandwagon and have no real value, but it’s so much more than that, especially for business owners. In today’s episode, let’s talk about the importance of

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19:16

I’m Saying Goodbye to X (formerly known as Twitter)

The Mindful Marketing Podcast (Formerly Known As The... ·

2023/10/17

It’s official! I’m leaving X (formerly known as Twitter) behind, and I’m not looking back! Twitter has such a special place in my heart. It’s where I used to spend tons of time scrolling through the tea and topics around my interests. It’s even where I met my first business mentor. But sometimes, hanging on to the memories of the good times can’t overshadow just how bad things are today. And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much

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395 results

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