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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

23:56

How I'm Rebuilding My Business for 2026

The Mindful Marketing Podcast (Formerly Known As The... ·

2026/01/06

This episode is a bit different. I'm in a reset moment and sharing it out loud. I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life. I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my

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51:46

Building Stronger Connections Through Email With...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/12/30

Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why. I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually

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31:33

Intentional Marketing for Podcasters With Sam Brake...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/12/23

This conversation is a reminder that marketing does not have to feel chaotic to be effective. I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention. We also got into how I decide what actions are worth my effort, how I keep

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25:08

The Power of Rest as a Marketing Strategy [REPLAY]

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/12/16

This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today. I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results. If you've ever wondered how rest fits into your

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45:13

How I'm Prioritizing Email Marketing With Colie James...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/12/09

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one. I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable. We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing

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26:02

Rage Bait - 2025 Word of the Year & What It Means to...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/12/04

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online. I also break down the difference between satire,

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32:45

My Predictions for Smarter Marketing in 2026

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/11/25

If you're tired of chasing trends, this episode is your reset. I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year. This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm. In this episode of the

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27:37

Why Old Marketing Strategies Aren't Working

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/11/18

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion". I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is

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22:42

Lessons Learned from Shutting Down My Membership

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/11/11

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like. In this episode of the podcast, I talk

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31:48

Embracing Your True Voice in Marketing with Dr....

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/11/04

You don't need a new tagline, you just need to know who you are. In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about: Why clarity starts with identity, not branding The

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34:34

Making Seasonal Marketing Work for Your Business with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/10/28

Consistency doesn't have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. This one's for you if you've been craving more space in your business. In this episode of the podcast, we talk about:

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18:14

Making Business Feel Fun Again with Jessica Santise

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/10/21

Marketing doesn’t have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you. This one’s for the creatives who want their business to feel like them. In this

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24:39

The Art of Intentional Email with Noah Vertefeuille

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/10/14

You don’t need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust. We dig into how to make email feel personal, what to send when you’ve gone silent for a while, and why segmentation doesn’t have to be complicated. Noah also shares his approach to weaving in stories so your emails feel more like conversations, and less like sales pitches. This is your reminder: trust builds

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31:36

The Instagram Playbook for 2025 & 2026

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/10/07

If Instagram feels like it changes every five minutes, you’re not wrong. In this episode, I break down what’s actually working on Instagram right now—from reels and stories to dark social metrics—and what business owners should focus on heading into 2026. We’ll talk about Instagram’s latest algorithm updates, the rise of DMs and discoverability, and how to build a strategy that’s sustainable and human. If you’ve felt like you’re constantly catching up with Instagram’s changes, this episode is your

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29:08

How to Make YouTube Work for You with Jamar Diggs

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/09/30

What if YouTube could be your simplest, most effective marketing tool? In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the “human errors” that make your videos less effective. This conversation is packed with practical ways to make YouTube (and your content) feel easier. In

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27:54

Why Hustle Culture Doesn’t Work Anymore

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/09/23

Burnout is not a badge of honor. In this episode, I share why I’m pushing back on hustle culture, what we can actually learn from creators like Gary Vee and Alex Hormozi, and why doing less often leads to better marketing. Instead of chasing every trend or posting six TikToks a day, I’ll walk you through the framework I use to conserve energy, stay consistent, and still grow my business without sacrificing my sanity. If you’ve been craving consistency without burnout, this framework is for you. In

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14:47

Social Media for Brick and Mortar Businesses

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/09/16

If you’ve hired social media help but still feel like you’re micromanaging, this episode is for you. I’m breaking down why most “content problems” are actually systems problems, and how to set up simple processes that help your team succeed without you constantly stepping in. From creating a digital brain to outlining clear content flows, you’ll learn how to move from micromanaging to truly supported. This is your reminder: with the right systems, your team can make your social media shine. In this

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22:36

How I Plan Stress-Free Holiday Marketing Campaigns

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/09/09

If holiday marketing makes you want to crawl under a blanket until January, you’re not alone. In this episode, I’m sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I’ll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out. If you’ve been dreading Q4, this episode gives you a kinder way to

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12:45

Social Media Hate and How I Respond to Trolls and Haters

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/09/02

What do you do when trolls show up in your comments? After sharing a clip about inclusive marketing, I was hit with racist remarks and negativity. Instead of letting it derail me, I’m breaking down how I handle comments like these, what boundaries I put in place, and why protecting your energy online matters more than ever. If you’re creating content online and feeling the sting from a hateful comment or just need a reminder that you’re not alone, this one’s for you. In this episode of the podcast,

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27:54

The Business Shift I Didn’t Expect

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/08/26

Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now. In this episode, I’m reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I’m more excited than ever about what’s next. If you’ve ever felt like your business path had to look a certain way, this episode is your reminder that you can redefine success. In this

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