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PODCAST

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

sports baseball

All Episodes

52:08

Madison Mallards

Baseball By Design: Stories of Minor League Logos and... ·

2023/12/05

The collegiate summer level Madison Mallards have a unique brand built around a common bird. The team's suite of alternate identities builds on a fun primary identity that features a duck calling his shot Babe Ruth style. Guests include: Kyle Chisholm, Marketing Director, Madison Mallards Brent Bartels, Creative Services Manager Ranger Amy Burnett, Insta @therealrangeramy, Twitter @rangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast

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46:58

MiLB Promos

Baseball By Design: Stories of Minor League Logos and... ·

2023/11/28

The social media account MiLB Promos has been sharing news about Minor League Baseball giveaways, promotional nights, alternate identities and more for more than a decade. On this episode, Jake from MiLB Promos talks about the art of promoting promotions and the joy he gets from running the account. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include: Jake, Twitter @MiLBPromos Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast

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38:59

Chattanooga Lookouts

Baseball By Design: Stories of Minor League Logos and... ·

2023/11/21

The Double-A Chattanooga Lookouts have a name that dates back to the late 1800s with a simple but iconic brand that has been around for three decades. This episode explores the origins of the team name and the mountain it's named for. Plus, Dan Simon is back with a Studio Simon Stumper. Guests include: Rich Mozingo, President, Chattanooga Lookouts Will Wilson, Park Ranger, Chickamauga And Chattanooga National Military Park Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the

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43:30

Lansing Lugnuts

Baseball By Design: Stories of Minor League Logos and... ·

2023/11/14

The High-A Lansing Lugnuts are one of MiLB's early adopters of the wacky logo and nickname. Their bolt (not a nut!) logo pays tribute to the local automotive industry. Guests include: Jesse Goldberg-Strassler, Twitter @jgoldstrass Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

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55:48

Jersey Shore BlueClaws

Baseball By Design: Stories of Minor League Logos and... ·

2023/11/07

The High-A Jersey Shore BlueClaws play in an iconic location, and their brand fully embraces it. This episode delves into the intersection of baseball and the boardwalk. Guests include: Greg Giombarrese, Director of Communications, Twitter @ggiombarrese Jamie Bertram, VP of Promotions and Entertainment, LinkedIn Jason Klein, Brandiose, brandiose.com Paul's Teenage Children Olivia and Maya Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast

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55:22

The 100th Episode! Featuring Chris Creamer,...

Baseball By Design: Stories of Minor League Logos and... ·

2023/10/31

It's a party in the Sundae Helmet Hall of Fame as we celebrate 100 episodes of the Baseball By Design podcast! Mr. Round Number Chris Creamer, founder of SportsLogos.net, joins to discuss the latest in sports branding, just as he did for episodes 1 and 50. And you won't want to miss a parade of calls from amazing surprise celebrity guests! And of course, friend of the podcast Dan Simon is back to chat and bring another set of Studio Simon Stumpers. Follow Chris on Twitter at @sportslogosnet and

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52:04

Tri-City Chili Peppers

Baseball By Design: Stories of Minor League Logos and... ·

2023/10/24

The Tri-City Chili Peppers play just south of Richmond, Virginia—not a place known for its spicy cuisine. This episode gets to the story behind the brand, featuring: Chris Martin, Owner/Founder, chilipeppersbaseball.com Skye Dillon, www.skyedesignstudios.com Danise Coon, Chili Pepper Research Institute, cpi.nmsu.edu Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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59:58

Modesto Nuts

Baseball By Design: Stories of Minor League Logos and... ·

2023/10/17

The Modesto Nuts are one of the longtime teams of Single-A Minor League Baseball, with a classic brand that derives from the agriculture of California's Central Valley. On this episode: Veronica Hernandez, General Manager, milb.com/modesto Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Tim Quitadamo, Twitter @tquity Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the

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57:33

Clearwater Threshers

Baseball By Design: Stories of Minor League Logos and... ·

2023/10/10

The Single-A Clearwater Threshers feature a unique species of shark in a brand that is decidedly minor league while paying homage to the team's parent club, the Philadelphia Phillies. In addition to a live check-in from Clearwater, this episode includes guests: Jason Adams, General Manager, Twitter @ThresherGMJason Jason Klein, Brandiose, brandiose.com Karrie Burnett, shark enthusiast Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast

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55:46

Aberdeen IronBirds

Baseball By Design: Stories of Minor League Logos and... ·

2023/10/03

The High-A Aberdeen IronBirds have an identity that pays tribute to their parent club the Baltimore Orioles, the nearby Aberdeen Proving Grounds, and baseball's legendary Ripken family. On this episode: Jack Graham, General Manager and former player, Twitter @jackaarongraham KJ Jimenez, IronBirds designer Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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48:00

Portland Mavericks

Baseball By Design: Stories of Minor League Logos and... ·

2023/09/26

The 2014 documentary Battered Bastards of Baseball featured the story of the Portland Mavericks, an iconic independent team that played against affiliated teams in the Northwest League from 1973 to 1977. This episode features Rob Nelson, who pitched for the team and later created Big League Chew bubble gum. In this episode: Rob Nelson, Big League Chew, www.bigleaguechew.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter

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50:54

Buffalo Bisons

Baseball By Design: Stories of Minor League Logos and... ·

2023/09/19

The Buffalo Bisons' nickname dates back to the late 1800s and has endured—along with its unique pronunciation and pluralization—since then. Guests on this episode include: Pat Malacaro, Bisons Broadcaster, Twitter @PatWGR Ranger Amy, Twitter @RangerAmy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media

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55:32

Staten Island FerryHawks

Baseball By Design: Stories of Minor League Logos and... ·

2023/09/12

The independent Staten Island FerryHawks brought baseball back to the New York City borough after the untimely demise of the Staten Island Yankees with a brand that personifies baseball fans in the area. Guests this week include: Eric Schuffler, GM, Staten Island FerryHawks, Twitter @eric_shuffler Skye Dillon, www.skyedesignstudios.com George Falkowski, "Meet Me at the Bat," Twitter @GeorgeFalkowski Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design

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59:04

Baseballpalooza Ride-Along

Baseball By Design: Stories of Minor League Logos and... ·

2023/09/05

Join the guys as we take you through the magic of a Baseballpalooza road trip! This year, the gang visited the Vancouver Canadians, Tri-City Dust Devils, Hillsboro Hops, and Tacoma Rainiers, and each of the guys chimes in over the course of four days. Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

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58:35

Birmingham Barons

Baseball By Design: Stories of Minor League Logos and... ·

2023/08/29

The Birmingham Barons have one of the oldest nicknames in minor league baseball. Since 1901, various teams that have played in Birmingham have gone by the name, or some variation, including the historic Coal Barons and Black Barons. On this episode: Jonathan Nelson, Birmingham Barons, www.milb.com/birmingham, Twitter @JonathanN_Bham Marc Cheatham, Black Baseball Mixtape, blackbaseballmixtape.com, Insta @blackbaseballmixtape Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the

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55:44

Florence Y’alls

Baseball By Design: Stories of Minor League Logos and... ·

2023/08/22

The Florence Y'alls, a team in the independent professional Frontier League, are named for a mall, a water tower, and a grammatical staple of Southern culture. Guests include: Max Johnson, Florence Y'alls, florenceyalls.com Jay Becker, BLDG Design, www.bldgbrands.com Mignon Fogarty, Grammar Girl, www.quickanddirtytips.com/grammar-girl Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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45:31

Columbus Clippers

Baseball By Design: Stories of Minor League Logos and... ·

2023/08/15

The Columbus Clippers are named for a seafaring vessel that has certain alliterative qualities with the team's hometown, and have a brand that is classic and longlasting. Guests include: Matt Leininger, Voice of Huntington Park, Twitter @_bigmatt Joe Santry, Team Historian Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram @baseballbydesign linktr.ee/BaseballByDesign Baseball By Design is a member of the

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55:36

Dayton Dragons

Baseball By Design: Stories of Minor League Logos and... ·

2023/08/08

The Dayton Dragons have been a stalwart of minor league baseball branding, with a flying lizard who has served as their logo for a quarter century. Guests include: Eric Deutsch, Executive Vice President, Dayton Dragons, www.milb.com/dayton Terry Smith, Terry Smith Creations, terrysmithcreations.com Ranger Amy, Twitter @RangerAmy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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54:49

Springfield Lucky HorseShoes

Baseball By Design: Stories of Minor League Logos and... ·

2023/08/01

The collegiate summer level Springfield Lucky HorseShoes have a brand that is layered like a huge, open-faced sandwich, with no fewer than five distinct brands rolled into one. Guests this week include: Jamie Toole, Shoes team owner: shoesbaseball.com Ryan Foose, Fooser Sports Design: foosersports.com Summer Ball Summit: summerballsummit.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Twitter @Count2Baseball Instagram

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01:00:40

Frisco RoughRiders

Baseball By Design: Stories of Minor League Logos and... ·

2023/07/25

The Double-A Frisco RoughRiders base their identity on the 26th president of the United States, Teddy Roosevelt, who famously led the 1st United States Volunteer Cavalry, which was commonly referred to as the Rough Riders, famous for their charge up San Juan Hill in support of Cuban independence from Spain. Guests this episode include: Scott Burchett, RoughRiders GM: www.milb.com/frisco Jason Klein, Brandiose: www.brandiose.com Teddy Roosevelt, as portrayed by Joe Wiegand: teddyrooseveltshow.com Dan

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