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PODCAST

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

sports baseball

All Episodes

42:45

Normal CornBelters

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/21

The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:Jarrett Rodgers, GM, Illinois CornBelters Lynn Smith, MiLB super fan, Insta @iaskiheho Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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54:08

Ontario Tower Buzzers

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/14

Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:Allan Benavides, GM, Ontario Tower Buzzers Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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52:08

Greenville Drive

Baseball By Design: Stories of Minor League Logos and... ·

2025/10/07

The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox.Guests include: Eric Jarinko, General Manager, Greenville Drive Heath Dillard, President and CEO, VisitGreenvilleSC Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign

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62:54

Episode 200: Logos that Listeners Love

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/30

We're celebrating 200 episodes of Baseball By Design by celebrating the logos that you love! We invited listeners to tell us what minor league baseball logos you love, and you responded.Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign

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39:17

Gary SouthShore RailCats

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/23

The Gary SouthShore RailCats play in a unique corner of northwest Indiana where baseball, railroads, and Lake Michigan merge, and where they exist in a time zone different from the rest of their state. Their scrappy cat-based identity reflects the region and the realities of independent baseball.Guests include: Andrew Mild, broadcaster, Gary SouthShore RailCats Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram

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38:49

Québec Capitales

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/16

The Québec Capitales are carrying on a storied tradition of baseball in Canada's French-speaking province. The independent team has been around for more than a quarter century with a brand that has come to represent the entire region.Guests include: Michel LaPlante, former player, manager, GM, and owner, Québec Capitales Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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43:05

Lincoln Saltdogs

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/09

The Lincoln Saltdogs, an independent professional team in the American Association, are named for a unique feature in the landscape of Nebraska—which used to be a vast inland sea. Guests include:Elijah Herbel, Lead Producer, Lincoln Saltdogs, Insta @herbel_essences Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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42:54

NoCo Prospectors

Baseball By Design: Stories of Minor League Logos and... ·

2025/09/02

The collegiate summer-level NoCo Prospectors are named for the traditional sense of prospectors—mining for gold—as well as the fact that the team is made up of younger players, or prospects. Guests include: Preston Munsch & Rochelle Reynolds, NoCo Prospectors, website Matt West, Designer, Black Box Merch Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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52:56

Bradenton Marauders

Baseball By Design: Stories of Minor League Logos and... ·

2025/08/26

The Florida State League's Bradenton Marauders pay tribute to their parent club in Pittsburgh with a pirate-themed brand, but make no mistake, the identity is completely their own.Guests include: Craig Warzecha, GM, Bradenton Marauders Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Matt Frick, Curator, St. Augustine Pirate and Treasurer Museum Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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58:53

Baseballpalooza Ride Along: The Gang Goes to Michigan

Baseball By Design: Stories of Minor League Logos and... ·

2025/08/19

It's that most wonderful time of year: the Baseballpalooza ride along! This year the gang visited the Malmo Oat Milkers of South Bend, Great Lakes Loons, West Michigan Whitecaps, and Joliet Slammers. Join Fish, Scuba, Ron, Mealey, Pearlman, Jon, Shady, Hirte, Zim, and your host Paul on a wondrous four-day adventure! Plus Dan Simon with a Studio Simon Stumper!Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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56:11

Schaumburg Boomers

Baseball By Design: Stories of Minor League Logos and... ·

2025/08/12

The Schaumburg Boomers are named for prairie chickens, a distinctive bird that once dominated the landscape of the midwest. The Curved Brim Media meetup included a stop in Schaumburg, so we'll check in live from the game. Guests include:Michael Larson, GM, Schaumburg Boomer Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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54:25

Keene Swamp Bats

Baseball By Design: Stories of Minor League Logos and... ·

2025/08/05

The Keene Swamp Bats play in the New England Collegiate Baseball League. Their name derives from the bats who feast on mosquitoes found in the swamplands adjacent to the team's ballpark. Guests include: Kevin Watterson, President/GM, Keene Swamp Bats Joe Tolman, Bulldog Design, website Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads

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42:53

Boulder 64s

Baseball By Design: Stories of Minor League Logos and... ·

2025/07/29

The collegiate summer-level Boulder 64s were founded as the Boulder Collegians in 1964. Under new management and in a new league, the team has a new brand. Guests include: Preston Munsch & Rochelle Reynolds, Boulder 64s, website Matt West, Designer, Black Box Merch Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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58:49

Gastonia Ghost Peppers

Baseball By Design: Stories of Minor League Logos and... ·

2025/07/22

The Gastonia Ghost Peppers, an independent professional team in the Atlantic League, played with seven different identities in 2024, then let fans vote on which one should be the permanent brand. Guests include:Nick Matarese, The Barn Creative Ed Currie, PuckerButt Pepper Company, puckerbuttpeppercompany.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky

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50:18

Erie Moon Mammoths

Baseball By Design: Stories of Minor League Logos and... ·

2025/07/15

When John's Oliver's HBO show Last Week Tonight offered to rebrand one minor league baseball team, 47 clubs volunteered for the honor with very little idea what they were signing up for. The Erie SeaWolves were selected, and just weeks later, the Erie Moon Mammoths were born. The name is a tribute to a mammoth skeleton discovered by diver George Moon more than 30 years ago in Erie County's Lake Pleasant. Guests this week include:Greg Coleman, President, Erie SeaWolves George Moon, Scuba Dive

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50:29

Great Lakes Loons

Baseball By Design: Stories of Minor League Logos and... ·

2025/07/08

The Great Lakes Loons, High-A affiliate of the Los Angeles Dodgers, play just above the ball of the thumb on the Michigan mitten. They're named for a bird that has creepy red eyes and is known for a mournful call that is often heard in movies. Guests include:Chris Munkdhenk, GM, Great Lakes Loons AJ Chlebnik, naturalist & Michigan native Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads

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53:22

A Day in Denver with Erik the Peanut Guy

Baseball By Design: Stories of Minor League Logos and... ·

2025/07/01

Minor League Baseball royalty Erik "the Peanut Guy" Mertens visited Colorado, and we spent the day checking out the Denver Bears defunct ballpark, a Colorado Rockies game, the National Ballpark Museum, and the Sundae Helmet Hall of Fame!Erik "The Peanut Guy" Mertens, Tri-City Dust Devils, Twitter @ItsErikMertens National Ballpark Museum, ballparkmuseum.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram

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56:22

Hudson Valley Renegades

Baseball By Design: Stories of Minor League Logos and... ·

2025/06/24

The Hudson Valley Renegades, High-A affiliate of the New York Yankees, have had a brand based on a raccoon for more than three decades. Guests this week include:Will Young, Assistant GM, Hudson Valley Renegades Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By

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59:11

Crystal Coast Booty Divers

Baseball By Design: Stories of Minor League Logos and... ·

2025/06/17

The collegiate summer level Morehead City Marlins having been pushing boundaries for a few years, with the latest entry in a parade of double entendres being the Crystal Coast Booty Divers. Guests include:Buddy Bengel, Owner, Morehead City Marlins Brian Begley, Designer, iambrianbegley.com Matt Frick, Curator, St. Augustine Pirate and Treasurer Museum Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast

en

51:56

Delmarva Shorebirds

Baseball By Design: Stories of Minor League Logos and... ·

2025/06/10

The Delmarva Shorebirds, Single-A affiliate of the Baltimore Orioles, play in a part of the country named for three states. Guests this week include:Chris Bitters, GM, Delmarva Shorebirds Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the

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204 results

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