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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

8:42

Lou Rice and Ben Stainlay from Strapsicle | Checkout...

Add To Cart: Australia’s eCommerce Show ·

2025/01/05

In this Checkout episode, we chat with Lou and Ben of Strapsicle to dive into the brands, tech, and inspo that drive their brand. They share her admiration for Aussie brands, July, Contour Cube and CMY Cubes, the tech that keeps them connected as digital nomads and the impact books like Things Will Calm Down Soon and Atomic Habits have on their business. They also discuss their symbiotic relationship with Kindle and the importance of mindset and focus as they grow Strapsicle.Check out our

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8:29

Pablo Kraus from ecostore | Checkout #480

Add To Cart: Australia’s eCommerce Show ·

2025/01/02

In this Checkout episode, we catch up with Pablo Kraus, CEO of ecostore, the sustainable brand that’s captured eco-conscious consumers worldwide. Pablo dives into his admiration for Apple’s unforgettable in-store experience, the impact that ChatGPT has had on his workflow, and how he keeps his creativity sharp with hands-on side projects. Plus, he shares his go-to book for building customer-centric ecommerce, Don’t Make Me Think by Steve Krug, and the value of simple, intuitive design in building

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53:57

Add to Cart Wrapped 2024: Counting Down This Year’s...

Add To Cart: Australia’s eCommerce Show ·

2024/12/29

In this special episode of Add To Cart, we count down the five most-listened-to conversations of the year. We unpack insights from Culture Kings’ Simon Beard and Shopify’s Hannah Udina on how to turn physical stores into content powerhouses and Gai Le Roy of IAB Australia on how to navigate Amazon’s growing dominance and the evolving privacy landscape. Justin Bausch of Ryderwear and Thomas Harris of Emarsys share AI-driven personalisation strategies, Iain Calvert of Boom Ecommerce reveals his

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7:04

Damien Smith from Paramount Retail | Checkout #478

Add To Cart: Australia’s eCommerce Show ·

2024/12/26

In this Checkout episode, we chat with Damien Smith, CTO of Paramount Retail, the tech leader behind brands like BoozeBud and Barrel & Batch. Damien shares one of his more unusual online buys, sings the praises of small skateboard retailer brand Kick Push and highlights Good Strategy/Bad Strategy and the Manager Tools podcast as sources of practical, no-nonsense advice for leaders. He also explains how Asana keeps his team in sync across locations, highlights Shopify as crucial for powering

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40:25

Best of 2024: Profit, Personalisation & Perfume | EP 477

Add To Cart: Australia’s eCommerce Show ·

2024/12/22

In this special Best of 2024 episode of Add To Cart, we revisit five of Nathan’s standout conversations from across the year. We revisit insights from Profit Peak’s Carla Penn-Kahn and David Kahn, who unlocked a 20% profit boost for their multi-brand sneaker empire using real-time data and Adore Beauty’s Dan Ferguson, who uses psychology to build customer loyalty through innovative dual funnels. We recap wisdom on nudges and sludges from behavioural economics expert Sonia Friedrich and learn how

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8:30

Lauren French from Motto Fashions | Checkout #476

Add To Cart: Australia’s eCommerce Show ·

2024/12/19

In this Checkout episode, we sit down with Lauren French, head of Motto Fashions. Lauren shares her most unusual online purchase—a car with no key— her admiration for Aussie bag brand Bon Maxie’s clever UX design and lets us in on the tools she swears by, including Dashlane, the password manager that saved Motto from a cyberattack. She reveals how How Brands Grow by Byron Sharp changed the way she thinks about customer acquisition, and opens up about the challenge of adding structure to her

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1:05:04

Ecommerce Leaders of the Future: Elena Chirich’s...

Add To Cart: Australia’s eCommerce Show ·

2024/12/15

In this episode of Add to Cart, we chat with Elena Chirich, the visionary behind MiniBoss Business School’s Aussie chapter. With a background in leading transformation projects for global giants like Virgin and Deloitte, Elena now focuses on shaping the entrepreneurs of tomorrow. She shares the science behind fostering creativity in kids, the power of early failure, and how mentorship from industry leaders, like Simon Beard of Culture Kings and Mike Thompson of Nude by Nature, sets MiniBoss apart

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8:06

Phil Leahy from MedCart | Checkout #474

Add To Cart: Australia’s eCommerce Show ·

2024/12/12

In this Checkout episode, we sit down with Phil Leahy, founder of MedCart and the visionary behind Retail Global, a leading e-commerce event platform. Phil shares his most unexpected online buy – a house purchased sight unseen – and praises Julie Mathers from Flora & Fauna for her exceptional approach to e-commerce. He discusses the importance of tools like SearchSpring in boosting MedCart's performance and highlights his go-to podcast, The Jason & Scot Show, for marketplace insights. Phil

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51:08

From DIY Nails to 400 Million Views: How Serene Lim...

Add To Cart: Australia’s eCommerce Show ·

2024/12/08

In this episode of Add To Cart, we chat with Serene Lim, the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49 (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores across the UK and Ireland. We learn about how she crafts data-driven content strategies, addresses real

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10:45

Jethro Marks from The Nile | Checkout #472

Add To Cart: Australia’s eCommerce Show ·

2024/12/05

In this Checkout episode, we sit down with Jethro Marks, co-founder of The Nile, to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu, his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistency has fed into the brand’s long-term success amidst the ever-changing ecom landscape.Check out our

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58:14

Inside the Idea Factory: Mike Rhodes’ AI-Powered...

Add To Cart: Australia’s eCommerce Show ·

2024/12/01

In this episode of Add To Cart, we’re joined by Mike Rhodes, the Founder and Main Ideas Guy at Mike Rhodes Ideas. With a career spanning four successful business exits, including WebSavvy—an agency named one of Google’s Top 18 globally—Mike shares how focusing on problem-solving and innovation has driven his success. He reveals the power of his PMAX scripts, which are helping brands like UNICEF, Helly Hansen and The Body Shop uncover hidden ad spend opportunities. From reshaping ad strategies to

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9:49

Keira Rumble from Krumbled Foods | Checkout #470

Add To Cart: Australia’s eCommerce Show ·

2024/11/28

In this Checkout episode, we catch up with Keira Rumble, founder of Krumbled Foods and a functional wellness brands Beauty Bites, Mini + Me, and Habitual Beauty. Keira shares her most bizarre online purchase (a toddler-sized forklift for content creation), her admiration for Aussie brand Goldie + Ace and her obsession with Milanote as an organisation tool. She shares her love for the book Buy Back Your Time, and how she’s learned to become a better leader by understanding her team’s strengths.Check

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36:51

Unearthing Rural Australia's Invisible Talent: How...

Add To Cart: Australia’s eCommerce Show ·

2024/11/24

In this episode of Add To Cart, we chat with Grace Brennan, Founder and CEO of Buy From The Bush, the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Discover how Grace champions small businesses and why she believes our rural communities deserve to be

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7:51

Adam Bouris from WHO IS ELIJAH| Checkout #468

Add To Cart: Australia’s eCommerce Show ·

2024/11/21

In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and

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43:40

Sesame Street Meets Sugar Plastics: Pablo Kraus of...

Add To Cart: Australia’s eCommerce Show ·

2024/11/17

In this episode of Add To Cart, we chat with Pablo Kraus, CEO of ecostore, the brand making sustainability a household name around the world. Pablo tells us how ecostore has built trust through transparency—listing every ingredient and earning certifications like B Corp. He shares how ecostore is adapting to different markets by teaming up with Sesame Street to introduce their eco-friendly product line to Japan, and partnering with local independent stores across Australia and New Zealand. He also

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11:09

Justin Williams from black.ai | Checkout # 466

Add To Cart: Australia’s eCommerce Show ·

2024/11/14

In today’s Checkout episode, we’re joined by Chief Customer Officer at black.ai, Justin Williams, who is leading the way in AI-powered retail technology. Justin shares his thoughts on the most unusual item he's purchased via eBay, how Kmart has reinvented itself and why he loves using Facebook Marketplace for buying and selling pre-loved items. He also opens up about how he balances working with different generations in the fast-paced tech world, why he’s subscribed to Gates Notes and gives his

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58:47

Saying Yes to Bad Ideas: How Tinyme’s Founders Built...

Add To Cart: Australia’s eCommerce Show ·

2024/11/10

In this episode of Add to Cart, we chat with Ben Hare, Mike Wilson, and Nick McLennan, the co-founders of Tinyme, the beloved Aussie brand leading the way in personalised kids' products. From personalised backpacks to intricate puzzles, Tinyme has set itself apart with precision manufacturing and a customer-first approach. The team shares how their UK-based facility has transformed delivery times for international customers, how the spirit of “tinkering” drives their creative product innovations and

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8:34

Erin Williamson from Paramount Retail | Checkout # 464

Add To Cart: Australia’s eCommerce Show ·

2024/11/07

In this Checkout episode, we sit down with Erin Williamson, CMO of Paramount Retail—home to online alcohol brands BoozeBud and Barrel & Batch. Erin shares her weirdest purchase (hint: it’s a scream) and why she admires Aussie haircare brand Straand. She also reveals her go-to tool, Shopify, the all-in-one e-commerce platform that keeps Paramount’s online operations running smoothly. Join us as Erin dives into the tools, brands, and inspirations that fuel her approach to agile marketing and

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58:03

Go Beyond the Drop-Off: How Last-Mile Delivery Builds...

Add To Cart: Australia’s eCommerce Show ·

2024/11/05

In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep

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59:50

Surviving the Shark Tank: How Lou Rice and Ben...

Add To Cart: Australia’s eCommerce Show ·

2024/11/03

In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach

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