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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

53:50

The Hiring Playbook Delivering Ecommerce the Top 1%...

Add To Cart: Australia’s eCommerce Show ·

2025/12/07

Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn’t grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it. In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walk...

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14:35

How to Design Customer-Led B2B E-commerce #579

Add To Cart: Australia’s eCommerce Show ·

2025/12/04

For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact. In today's Playbook: Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing y...

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54:59

Stop Customer Problems Before They Start: Inside...

Add To Cart: Australia’s eCommerce Show ·

2025/11/30

In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?” Today, we're discussing: Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint...

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12:01

How to integrate AI agents into your e-commerce team...

Add To Cart: Australia’s eCommerce Show ·

2025/11/27

AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions. In this playbook: Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to...

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53:29

Fit That Converts: How Magic Fit Turns Size Anxiety...

Add To Cart: Australia’s eCommerce Show ·

2025/11/23

Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion. Today, we’re discussing How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a ...

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11:27

How To Design High-Converting Bundles #575

Add To Cart: Australia’s eCommerce Show ·

2025/11/20

Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless. Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop. In this Playbook: H...

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53:36

Inside Culture Kings: How They Train, Motivate and...

Add To Cart: Australia’s eCommerce Show ·

2025/11/16

Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...

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11:02

How to Choose Capital That Fuels (Not Controls) Your...

Add To Cart: Australia’s eCommerce Show ·

2025/11/13

Funding growth in ecommerce isn’t just about raising cash: it’s about choosing capital that matches your stage, strategy, and stress tolerance. Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process. In Today’s Playbook: How Birchal’s Kirstin Hunter helps brands raise capital...

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48:57

Inside Ghanda’s Ecommerce Engine: How They Scaled...

Add To Cart: Australia’s eCommerce Show ·

2025/11/11

In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter. Today, we’re discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team b...

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64:19

The CX Survival Guide: How Emily Elvey Turns Chaos...

Add To Cart: Australia’s eCommerce Show ·

2025/11/09

After years leading CX and customer service teams at M.J. Bale, Meshki and ZeroCo, Emily Elvey’s built a reputation as one of Australia’s sharpest voices in ecommerce experience design. In today’s chat, she’s joining Bushy to unpack what’s really driving customer satisfaction, retention and sanity during peak season. Today, we’re discussing… The three fixes to make before Black Friday - and why your policy pages are killing conversionsHow to use CSAT data the right wayWhy taking your customer...

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9:39

How Real-Time Pricing Keeps Retailers in the Game #570

Add To Cart: Australia’s eCommerce Show ·

2025/11/06

In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage. In this Playbook: Why “set and forget” pricing no longer works in ecommerceHow Zyft’s real-time data gives retailers a live market viewThe role of trust and transparency in pricing perceptionHow dynamic incentives ca...

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48:41

Delivering Sleep Like Uber: Inside Ecosa’s Lean...

Add To Cart: Australia’s eCommerce Show ·

2025/11/02

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond. Today, we’re discussing: How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Eco...

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12:50

How to Train the Machine: Lessons in Optimising for...

Add To Cart: Australia’s eCommerce Show ·

2025/10/30

While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results. Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer. In Today’s Playbook: How Shopify’s Knowledge ...

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56:59

The 25% Rule: David Chinn on How Lexer Helps...

Add To Cart: Australia’s eCommerce Show ·

2025/10/26

David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data. Today, we’re discussing: How first-party data is reshapin...

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12:23

How To Turn Emerging Payment Options Into Your Next...

Add To Cart: Australia’s eCommerce Show ·

2025/10/23

Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty. In Today’s Playbook: How Hello Clever is using real-time payments to powe...

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50:58

Fixing Fit For Growth: How she wear Turned Women’s...

Add To Cart: Australia’s eCommerce Show ·

2025/10/19

In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta’s algorithm shifts to launching virtual fittings that convert like crazy, Stacey’s story is one for every ecommerce operator who’s ever wondered how to build a niche into a movement. Today, we’re discussing: The scrappy early days of launching she we...

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13:34

How to Turn Your Privacy Policy Into a Trust Builder...

Add To Cart: Australia’s eCommerce Show ·

2025/10/16

Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don’t even bother with T&Cs and privacy policies if you’re not going to do the work in the background to make sure that you’re actually practicing what you preach.” In today’s Playbook How to write a privacy policy that reflects your real data practicesThe simple audi...

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47:53

B2B Meets D2C: How AS Colour Built a Global Ecommerce...

Add To Cart: Australia’s eCommerce Show ·

2025/10/12

In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We’re talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it’s not easy. At all. Today, we’re discussing: How AS Colour scaled B2B eCommerce into ...

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11:06

More Than Paperwork: How To Treat IP As An Asset #562

Add To Cart: Australia’s eCommerce Show ·

2025/10/09

When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay. In Today’s Playbook: How memobottle turned complex manufacturing int...

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51:21

Obsess Over the Details, Win the Customers: Bon...

Add To Cart: Australia’s eCommerce Show ·

2025/10/05

In today’s Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie’s 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. She explains how she’s built a customer-first brand while also shaping her business to suit her family’s needs, rejecting the traditional idea of what a “big” business should look like. Today, we’re discussing: How Clare transformed a jewellery storage frustration into Bon Maxie’s first cult produ...

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580 results

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