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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

50:45

How Sam Moore Bought Back PYRA from Culture Kings and...

Add To Cart: Australia’s eCommerce Show ·

2026/03/29

Sam Moore, founder of PYRA, has built one of Australia’s most exciting challenger brands by blending technical outdoor apparel with streetwear DNA. After early roles at General Pants and Culture Kings, and a first brand that didn’t quite go to plan, Sam launched PYRA with a clear vision: bridge the gap between performance gear and fashion. What followed was rapid growth inside Culture Kings, a complex buyback, and a full reset into a DTC-first global brand. Today, we're discussing: Building P...

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11:28

How to Build a Brand That Doesn’t Need Discounts #609

Add To Cart: Australia’s eCommerce Show ·

2026/03/26

Danielle Pearce, founder of Merry People, has avoided discounting for over a decade. In more than 12 years of building her premium gumboot brand, she hasn’t run a single sale. Not once. By making pricing part of the brand, she removed hesitation. By attracting the right customers, she built loyalty instead of chasing volume. And by backing it all with a product that holds its own, she made full price feel justified, not risky. In today's Playbook: How Merry People built a premium brand by nev...

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49:46

Why Elite Supps Chose Behavioural Science Before...

Add To Cart: Australia’s eCommerce Show ·

2026/03/24

Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at Elite Supps, to unpack how one of Australia’s fastest-growing supplement retailers is increasing conversion without leaning on discounts. With over 140 stores and rapid global expansion, Elite Supps isn’t short on traffic: the real challenge is helping customers make better decisions once they land on site. In today’s exclusive episode, the conversation goes deeper than traditional CRO. It’s not about tweaking buttons ...

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51:03

Scratch's Mike Halligan on Why He Was Wrong About...

Add To Cart: Australia’s eCommerce Show ·

2026/03/22

Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics. Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly. Today, we're discussing: Why Scratch remains subscription-only despite the pressure to drive one-...

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11:41

How to Design a Pre-Purchase Experience People Can’t...

Add To Cart: Australia’s eCommerce Show ·

2026/03/19

Most ecommerce brands think sales happen at the end of the journey: checkout, payments, abandoned carts. But by the time a customer gets there, the decision is already made. The brands generating real word of mouth aren’t the ones with the slickest checkout. They’re the ones that made the journey to checkout feel like something. Something personal. Something memorable. Something worth telling a friend about. That’s exactly what Maheer Shah, founder of Dr. Grillz, has built. What looks like fr...

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47:50

How to Be Named Australia's #1 Person in Ecommerce....

Add To Cart: Australia’s eCommerce Show ·

2026/03/15

Guy Nappa, co-founder and COO of Oz Hair & Beauty, joins Bushy fresh off being named the #1 person in the Top 50 People in Ecommerce Australia for the second consecutive year, one of the highest recognitions in the Australian ecommerce industry. In today's episode, Guy shares what it actually takes to scale a modern retail business: from warehouse upgrades and faster dispatch operations to building a culture that empowers teams to make decisions and keep momentum in a fast-growing company...

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11:03

How to Turn Customers Into Community #604

Add To Cart: Australia’s eCommerce Show ·

2026/03/12

Everyone says they’re building a community. But very few brands actually are. In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth. Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building...

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48:00

You Can't Sell What You Can't Afford to Stock |...

Add To Cart: Australia’s eCommerce Show ·

2026/03/10

Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow. In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand. Today, we're discussing: Why many ecommerce businesses chase growth before profitThe cashflow...

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51:05

Why Resale and Rental Might Be Retail’s Next Growth...

Add To Cart: Australia’s eCommerce Show ·

2026/03/08

Bernadette Olivier has spent the last six years building one of the most interesting fashion marketplaces in Australia. As the co-founder of The Volte, a peer-to-peer fashion rental platform, she’s helped create a thriving ecosystem where thousands of women are renting out designer wardrobes and building businesses around them. Alongside that, she’s now building Seamlist, infrastructure that allows retailers to track, authenticate and even earn royalties when their products are resold or rent...

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10:27

How To Avoid Shiny Object Syndrome in Ecommerce #601

Add To Cart: Australia’s eCommerce Show ·

2026/03/05

Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit. Every week there’s a new platform, a new tool, a new marketing tactic promising to unlock the next stage of scale. AI features, new social channels, advanced website widgets, automation tools. They all look compelling, and they all come with the same promise: growth. But chasing them all usually leads to the same outcome. You end up building ten things and mastering none of them. That’s shiny object syndrome. In today's playbook...

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48:57

Bold Boobs & Bottom Lines: How Nala Turns Inclusivity...

Add To Cart: Australia’s eCommerce Show ·

2026/03/01

Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist. What she saw wasn’t just a gap in the market. It was a gaping hole. Today, we're discussing: Building a 100-bod...

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12:23

How to Prevent “Where is my Order?” Complaints Before...

Add To Cart: Australia’s eCommerce Show ·

2026/02/26

There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a lot of them, you don’t have a response-time problem. You have a design problem. In today's Playbook, Jevon Le Roux from Keeyu joins a group of smart operators tackling the same issue from different angles. Alongside Hamish McKay, Boozebud’s Damien Smithand Erin Williamson,...

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55:51

You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s...

Add To Cart: Australia’s eCommerce Show ·

2026/02/24

In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site. Today, we're discussing: Why over 90% of Aussies...

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63:44

Agentic Commerce Is Here: What Shopify’s UCP Means...

Add To Cart: Australia’s eCommerce Show ·

2026/02/22

Download Shippit's Commerce Delivery Report 2026 for free. At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP). In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare. Because while AI shopping sounds futu...

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12:33

How To Scale Ecommerce Without Constantly Adding...

Add To Cart: Australia’s eCommerce Show ·

2026/02/19

Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommerce, marketplaces and venture studios, and what stood out wasn’t a tactic, it was a mindset. He kept coming back to one word: leverage. Designing businesses so they scale through systems, distributed teams and smart tooling, not just headcount. In this Playbook, we revisit Dave’s philosophy and connect it with lessons from Alice Williams (Ovira), Damien Smith (Boozebud) and Serene Lim (Gell...

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59:07

Do Enough People Hate Your Brand? Why Playing It Safe...

Add To Cart: Australia’s eCommerce Show ·

2026/02/15

As the Founder of IGU Global, Nick Gray has spent decades inside some of the world’s most influential brands including Nike, Adidas and Westfield. Today, he works with ecommerce and retail leaders who feel stuck between optimisation, automation and a creeping sense that something isn’t quite landing with customers anymore. On today’s episode of Add To Cart, Nick joins Nathan Bush and Rosa-Clare Willis (making her first superstar appearance on the pod as co-host) to unpack why so many brands a...

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11:17

How to Identify the Customers Worth Keeping #594

Add To Cart: Australia’s eCommerce Show ·

2026/02/12

James Hurman, founder of Previously Unavailable and one of the sharpest marketing strategists in the region, analysed data across dozens of retail brands and billions of dollars in transactions. What he found flips the default ecommerce logic on its head. Growth didn’t come from retaining more customers. It came from retaining the customers who increased their spend over time. That insight became the foundation for this Playbook. In this Playbook: Why the brands retaining the most customers a...

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48:43

Cooki Haircare: Scaling a Solid Shampoo Brand Without...

Add To Cart: Australia’s eCommerce Show ·

2026/02/08

Can ecommerce still be simple? And can it still scale? Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers. Today’s conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growt...

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15:13

How to Systemise Team Culture Without Losing Trust #592

Add To Cart: Australia’s eCommerce Show ·

2026/02/05

In the early days, culture just exists. The founder’s in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It’s messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on. Today's Playbook pulls together lessons from operators who’ve been through that exact moment and come out the oth...

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43:31

Growth Without Discounts: How Merry People Played the...

Add To Cart: Australia’s eCommerce Show ·

2026/02/01

Five years ago, Danielle joined us as the founder with a bold idea, a bootstrapped balance sheet, and a firm belief that Merry People would never discount. Fast forward to today and the business looks very different. International revenue now makes up half of sales. The team has grown to more than 30 people. There’s a physical retail store. And Danielle has navigated global expansion, copycats, tariffs, two children, and the emotional weight of scale… still not discounting. This episode isn’t...

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610 results

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