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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

business marketing

All Episodes

49:38

Proud Poppy’s Growth Breaking Point: The Decisions...

Add To Cart: Australia’s eCommerce Show ·

2026/01/18

In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy’s most powerful advantage. It’s a conversation that strips away the highlight reel and gets into the parts of ecommerce grow...

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13:37

How to Build a Product-First Growth Engine #586

Add To Cart: Australia’s eCommerce Show ·

2026/01/15

While most conversations are wrapped up in AI, content hacks, clever creatives or customer service workflows, the brands that keep showing up year after year tend to share one unglamorous trait. They make consistently good products. And they’re willing to make uncomfortable decisions to protect that standard. Today's Playbook dives into product-led ecommerce through the lens of founders who treat product not as a department, but as the operating system of their business. Brands that don’t ign...

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57:24

Write Down Goals to Make Them Happen: Adam Jelic on...

Add To Cart: Australia’s eCommerce Show ·

2026/01/11

Adam Jelic didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking. Today, we're discussing: How MiGOALS...

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29:18

By the Numbers: Add To Cart’s 5 Most Listened...

Add To Cart: Australia’s eCommerce Show ·

2026/01/04

To kick off 2026, we're looking back at the five most downloaded episodes of 2025 and the ideas that resonated most with ecommerce leaders this year. From practical frameworks for adopting AI without losing the human edge, to rethinking customer experience, localisation at scale, agentic AI, and the real-world mechanics behind a 48% conversion lift, this countdown captures the conversations shaping where ecommerce is heading next. If you missed any of these episodes the first time around, thi...

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38:32

The Conversations That Shaped Ecommerce in 2025 | #583

Add To Cart: Australia’s eCommerce Show ·

2025/12/21

Between tariffs landing faster than expected, Amazon tightening its grip on customer expectations, B2B finally stepping into the spotlight, and APAC proving it’s anything but a “secondary” market, this was a year that forced operators to rethink fundamentals. In this special wrap-up episode of Add To Cart, Bushy revisited the eight conversations that personally shaped how he thinks about ecommerce, leadership, and growth. Not the most downloaded episodes. Not the loudest trends. But the ones ...

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54:09

The Loyalty Trap: James Hurman on What Really Drives...

Add To Cart: Australia’s eCommerce Show ·

2025/12/14

James Hurman has spent years shaping how the world understands brand building. An award-winning strategist, author and co-founder of Tracksuit, he’s become a global voice for effectiveness at a time when marketing teams are under more pressure than ever. In today’s episode, James dives into the real drivers behind brand growth, and why the industry must move on from its obsession with doing “more with less”. Today, we're discussing: Why “doing more with less” is the wrong mindset for br...

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14:01

How To Grow When Your Products Last Too Long #581

Add To Cart: Australia’s eCommerce Show ·

2025/12/11

Most ecommerce founders dream of having customers who buy again and again. But what if your product’s so good, they never have to? That’s the challenge facing durable product brands like she wear, Ecosa, and Snotty Noses Australia. When your boots, mattresses, or devices are built to last for years, how do you keep growing without compromising quality or purpose? In this playbook: Why durable, long-lifespan products break traditional ecommerce growth modelsHow to build a consumable ecos...

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53:50

The Hiring Playbook Delivering Ecommerce the Top 1%...

Add To Cart: Australia’s eCommerce Show ·

2025/12/07

Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn’t grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it. In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walk...

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14:35

How to Design Customer-Led B2B E-commerce #579

Add To Cart: Australia’s eCommerce Show ·

2025/12/04

For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact. In today's Playbook: Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing y...

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54:59

Stop Customer Problems Before They Start: Inside...

Add To Cart: Australia’s eCommerce Show ·

2025/11/30

In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?” Today, we're discussing: Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint...

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12:01

How to integrate AI agents into your e-commerce team...

Add To Cart: Australia’s eCommerce Show ·

2025/11/27

AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions. In this playbook: Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to...

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53:29

Fit That Converts: How Magic Fit Turns Size Anxiety...

Add To Cart: Australia’s eCommerce Show ·

2025/11/23

Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion. Today, we’re discussing How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a ...

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11:27

How To Design High-Converting Bundles #575

Add To Cart: Australia’s eCommerce Show ·

2025/11/20

Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless. Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop. In this Playbook: H...

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53:36

Inside Culture Kings: How They Train, Motivate and...

Add To Cart: Australia’s eCommerce Show ·

2025/11/16

Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product. Today, we’re discussing: How Culture Kings evolved from a founder-led business into a global team wit...

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11:02

How to Choose Capital That Fuels (Not Controls) Your...

Add To Cart: Australia’s eCommerce Show ·

2025/11/13

Funding growth in ecommerce isn’t just about raising cash: it’s about choosing capital that matches your stage, strategy, and stress tolerance. Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process. In Today’s Playbook: How Birchal’s Kirstin Hunter helps brands raise capital...

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48:57

Inside Ghanda’s Ecommerce Engine: How They Scaled...

Add To Cart: Australia’s eCommerce Show ·

2025/11/11

In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter. Today, we’re discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team b...

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64:19

The CX Survival Guide: How Emily Elvey Turns Chaos...

Add To Cart: Australia’s eCommerce Show ·

2025/11/09

After years leading CX and customer service teams at M.J. Bale, Meshki and ZeroCo, Emily Elvey’s built a reputation as one of Australia’s sharpest voices in ecommerce experience design. In today’s chat, she’s joining Bushy to unpack what’s really driving customer satisfaction, retention and sanity during peak season. Today, we’re discussing… The three fixes to make before Black Friday - and why your policy pages are killing conversionsHow to use CSAT data the right wayWhy taking your customer...

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9:39

How Real-Time Pricing Keeps Retailers in the Game #570

Add To Cart: Australia’s eCommerce Show ·

2025/11/06

In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage. In this Playbook: Why “set and forget” pricing no longer works in ecommerceHow Zyft’s real-time data gives retailers a live market viewThe role of trust and transparency in pricing perceptionHow dynamic incentives ca...

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48:41

Delivering Sleep Like Uber: Inside Ecosa’s Lean...

Add To Cart: Australia’s eCommerce Show ·

2025/11/02

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond. Today, we’re discussing: How to build an edge competitors can’t replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Eco...

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12:50

How to Train the Machine: Lessons in Optimising for...

Add To Cart: Australia’s eCommerce Show ·

2025/10/30

While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results. Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer. In Today’s Playbook: How Shopify’s Knowledge ...

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587 results

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