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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

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All Episodes

00:48:57

Mark Asquith: In & Around Podcasting

The Sound Off Podcast ·

2024/03/25

Mark Asquith is the British Podcast Guy. He is also the co-founder of Captivate which was purchased by Global in December of 2021. Mark has been Helping podcasters to grow their audience. What I really like about Mark is his thinking when it comes to monetization and growing your audience; he is not beholden to things podcasters hold sacred.In this episode he shares insights from over a decade of experience in podcasting. He discussed the founding of Captivate to provide superior customer

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00:35:43

Seth Resler: Community Marketing Revolution

The Sound Off Podcast ·

2024/03/18

Seth Resler joins to explore the dynamic intersection of podcasting and community marketing. Reflecting on radio's digital evolution, Resler discusses content overload and the challenges of standing out in a saturated market. The conversation dives into the pivotal role of community building, particularly in the pandemic era, as a means of fostering engagement and connection. Insights on podcast monetization and social media dynamics add depth to this conversation, offering valuable

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00:31:48

Sarah Burke: Women in Media Network

The Sound Off Podcast ·

2024/03/11

We have had Sarah Burke on the show a couple of times before, the first when she was at SiriusXM and the second when she launched the Women in Media Podcast. The podcast has now morphed into a network which includes shows like "Trust Me I'm a Decorator", "The Jann Arden Podcast, More Money with Jessica Morehouse, and Beyond the Sale with Cynthia Ostos... and there are more to come.Sarah is now taking applications to join.Full disclosure: Matt Cundill is an advisor to the Women in Media

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00:52:30

Matty Staudt: Podcasting, Podle.co and the Podcast...

The Sound Off Podcast ·

2024/03/05

Matty Staudt is the owner of Jam Street Media, a board member of the Podcast Academy, about to launch Podle.co and .... looking for his next opportunity. All at once.In this episode, we are going to talk about podcasting growth and opportunities with industry experts, the pros and cons of remote work in the podcast industry, and his experience of starting a network, despite initial reservations, and the importance of cross-promotion within the network.As two radio veterans, we expressed our

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00:32:52

Craig Baird: Canadian History Ehx

The Sound Off Podcast ·

2024/02/27

Fellow Canadian history buffs, rejoice: Craig Baird has a cool podcast and radio show.Actually, that call to action may not resonate with very many of you, but that's exactly why Craig Baird started his podcast. Canadian History Ehx is a show dedicated to proving that Canadian history isn't nearly as boring as everyone thinks. Sure, it may not be as long and storied as European or Asian history. Sure, it doesn't have the plethora of bloody battles that American history provides. But you're

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00:48:36

Maie Pauts: Low Maintenance Maie

The Sound Off Podcast ·

2024/02/20

Last June, I got to watch Maie Pauts receive the Rosalie Tromblay Trailblazer Award. There was a 10 minute video summary of her career along with the tributes and highlights. This is a longer version of that.In this episode, you'll hear how Maie got her start in radio at the campus station at Ryerson University in Toronto. She originally wanted to work in TV production but fell in love with radio after joining the campus station. She hosted a funk/R&B show at the campus station before

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00:29:47

Steve Goldstein: The New Rules of Podcasting

The Sound Off Podcast ·

2024/02/13

Steve Goldstein is back after a nearly three year absence from the show to talk about video and podcasting. Last summer - video was the main topic of conversation at Podcast Movement, largely on the heels of a presentation by Steve Goldstein from Amplifi Media and Jay Nachlis from Coleman Insights.The study surveyed podcast listeners on how they "consume" podcasts across platforms like YouTube, Spotify, Apple etc. Key findings were that 72% use multiple apps to listen, and 75% said a

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00:38:43

Josie Dye: What Radio Needs Now

The Sound Off Podcast ·

2024/02/06

Josie Dye is exactly what radio needs.You may recognize her name from a few places: If you're in Toronto, you'll likely have heard her on Indie 88 for the last few years, or on 102.1 The Edge back in the day. You might have also heard Cynthia & Josie's Unmentionables, her podcast with Cynthia Loyst, which has been blowing up since it launched in 2022. Or, if you're a long-time fan of the Sound Off Podcast, you may remember her as the very last guest we had on before the pandemic

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00:36:08

Carly Kincaid: Radio Junkie

The Sound Off Podcast ·

2024/01/31

Carly Kincaid may use the term "Radio Junkie" to describe herself, but she's also a voiceover pro you hear on corporate narrations and when you are put on hold. Her radio career kicked of in the late 90's and since then she has rarely veered away from a microphone.In this episode, you will hear about Carly's passion for radio and voiceover work, revealing it's "in her blood." She talks about how her favourite radio host growing up was Rick Sadler, and they saw him in a restaurant without

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00:03:17

No Episodes? Wha' Happened?

The Sound Off Podcast ·

2024/01/28

There have been no episodes for a few weeks? What gives? Well we have been making surveys. Take the 4 question survey here. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free andopen-sourcepodcastprefix analytics servicecommitted to open data and listener privacy. You can be a nosey parker by checking out our downloads here. You can add your podcast to the project here. Clients can just send me an email and I'll add it for them. See Privacy Policy at

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01:12:24

Erin Davis: Very Very Grateful

The Sound Off Podcast ·

2024/01/09

Today, we cross a name off every radio aficionado's interview bucket list: Erin Davis. Erin hosted radio in Toronto for more than 30 years, from the 80's all the way to 2016. Most of that time was spent at the venerable CHFI.There's a lot to talk about when it comes to Erin's career, and she's happy to share. Stories of personal and career growth, and how she developed her hosting skills. The mistakes she made along the way. The co-hosts she had the best and worst chemistry with, what she

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01:07:12

Andrew "Hustler" Paterson: Winnipeg Sports Talk FTW

The Sound Off Podcast ·

2024/01/02

Andrew "Hustler" Paterson is the owner of Winnipeg Sports Talk. TSN 1290 abandoned the Sports Radio format back in February 2021, and since then, he and his producer Michael Remis have filled the gap, putting out high-quality daily sports content for the people of Winnipeg to enjoy.Hustler started in radio with a Saturday sports show on CFEQ 107.1 the Freak, and proceeded to build his brand through stints at the Winnipeg Free Press and CJOB. This means he was around for the return of the

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01:02:24

The Eighth Very Terry Christmas

The Sound Off Podcast ·

2023/12/25

Chestnuts roasting on an open fire... And us roasting a bunch of jerks! Welcome to the 8th annual Very Terry Christmas.If it's your first time, the Very Terry Christmas is a special episode where Matt is joined by Terry Dimonte, his longtime pal, to get into the holiday spirit and "reminisce" (i.e. complain) about the year's goings-on.Fair warning: this episode is tagged as Explicit already, but the guys go a little overboard. As Matt says in the intro, do not listen to this episode if your

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01:19:52

Jason Dixon: Sirius About Sports

The Sound Off Podcast ·

2023/12/20

Jason Dixon has been with Sirius XM since 2015. How he got there is a sum of all the parts that come before that. An internship at 970 WFLA after hearing about it in a TV and radio class, a transition to the Power Pig where he shares a number of fun stories, launching what would become WDAE, followed by 8 years at the Tampa Bay Lightning. Jason later had stints in North Carolina and Detroit.In this episode you will hear stories from all these stops; which means you will hear some stories

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00:45:56

Bonus: The Canadian Radio Awards

The Sound Off Podcast ·

2023/12/14

The Canadian Radio Awards are here! In this special bonus episode, we go over the results one-by-one and give you our thoughts on the lineup this year, as well as speaking to some of the winners about their year in radio.The categories and their winners are as follows:Station of the Year - presented by NLogicMajor -94.5 Virgin Radio(CFBT-FM),Bell Media, VancouverMedium -Energy 106(CHWE-FM),Evanov Communications. WinnipegSmall -103.5 Capital FM(CKGC-FM),Northern Lights Entertainment,

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01:19:07

Paul Larsen: The Ownership Experience

The Sound Off Podcast ·

2023/12/11

Have you ever thought to yourself, "I'd love to own a radio station"? I know there was a point where I did. If you've ever had that feeling, or still do, today's guest Paul Larsen is the man to talk to.I've been wanting to have Paul on the podcast for years, ever since he bought 103.9 The Lake in Kelowna, B.C. in 2021. Today, he's in the process of selling the station to Pattison. But the same question has been on my mind for nearly three years now: Why on earth would anyone buy a radio

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00:54:34

Phil Becker: PHIL-Osophy

The Sound Off Podcast ·

2023/12/05

Do you remember last Spring, when the media was all abuzz about AI Ashley, the first-ever artificial intelligence radio DJ? If so, you might remember the name Alpha Media. They're the ones who help bring her to life. (AI Ashley is Ashley “Z” Elzinga)Phil Becker is the Executive Vice President of Content at Alpha Media, and our guest today. He has a hand in the programming and content efforts of over 200 radio stations across America, and quite honestly, he's been on my list of potential

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01:11:45

Terry & Ted: Standing By

The Sound Off Podcast ·

2023/11/27

Terry Dimonte and Ted Bird are Montreal radio legends who started a podcast two years ago after Terry was unceremoniously retired from his morning radio job at CHOM-FM. Ted continues his morning show at Evanov's Lite 106.7 which serves the West Island. The podcast started as a one season affair that is now in its 6th season featuring amazing guests like Brice Hills and Mitch Garber. These names may mean nothing to you but I know you have heard of Just for Laughs and the Seattle Kraken -

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00:36:29

Steve Reynolds: The Major Market Radio Talent Coach

The Sound Off Podcast ·

2023/11/21

It's been 3 and a half years since we have had Steve on the show. The last time I spoke to him, we were trying to figure out how morning shows were going to do what they do everyday... but from home. We pick up where we left off with my first question, "Are we back to Normal?" (As if there was any normal to go to back to)In this episode, Steve and I discuss how his coaching business evolved through the pandemic with less travel but more meetings, morning show dynamics, and I learn thar

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00:44:32

Paige Nienaber: Make the Logo Bigger

The Sound Off Podcast ·

2023/11/09

"It’s all about looking for something that hasn’t been done before, and that will get people talking." - Paige NienaberPaige is the VP for CPR Promotions, a marketing consultation firm. He consults over 350 stations across the U.S. and Canada. While radio is working through challenges like 40% less cume than a decade ago, and more audio options than ever before, Paige tells us that promotions are alive and well. He looks back at the successful promtions from radio's past that still work

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