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PODCAST

The Sound Off Podcast

Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore

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All Episodes

01:12:24

Erin Davis: Very Very Grateful

The Sound Off Podcast ·

2024/01/09

Today, we cross a name off every radio aficionado's interview bucket list: Erin Davis. Erin hosted radio in Toronto for more than 30 years, from the 80's all the way to 2016. Most of that time was spent at the venerable CHFI.There's a lot to talk about when it comes to Erin's career, and she's happy to share. Stories of personal and career growth, and how she developed her hosting skills. The mistakes she made along the way. The co-hosts she had the best and worst chemistry with, what she

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01:07:12

Andrew "Hustler" Paterson: Winnipeg Sports Talk FTW

The Sound Off Podcast ·

2024/01/02

Andrew "Hustler" Paterson is the owner of Winnipeg Sports Talk. TSN 1290 abandoned the Sports Radio format back in February 2021, and since then, he and his producer Michael Remis have filled the gap, putting out high-quality daily sports content for the people of Winnipeg to enjoy.Hustler started in radio with a Saturday sports show on CFEQ 107.1 the Freak, and proceeded to build his brand through stints at the Winnipeg Free Press and CJOB. This means he was around for the return of the

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01:02:24

The Eighth Very Terry Christmas

The Sound Off Podcast ·

2023/12/25

Chestnuts roasting on an open fire... And us roasting a bunch of jerks! Welcome to the 8th annual Very Terry Christmas.If it's your first time, the Very Terry Christmas is a special episode where Matt is joined by Terry Dimonte, his longtime pal, to get into the holiday spirit and "reminisce" (i.e. complain) about the year's goings-on.Fair warning: this episode is tagged as Explicit already, but the guys go a little overboard. As Matt says in the intro, do not listen to this episode if your

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01:19:52

Jason Dixon: Sirius About Sports

The Sound Off Podcast ·

2023/12/20

Jason Dixon has been with Sirius XM since 2015. How he got there is a sum of all the parts that come before that. An internship at 970 WFLA after hearing about it in a TV and radio class, a transition to the Power Pig where he shares a number of fun stories, launching what would become WDAE, followed by 8 years at the Tampa Bay Lightning. Jason later had stints in North Carolina and Detroit.In this episode you will hear stories from all these stops; which means you will hear some stories

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00:45:56

Bonus: The Canadian Radio Awards

The Sound Off Podcast ·

2023/12/14

The Canadian Radio Awards are here! In this special bonus episode, we go over the results one-by-one and give you our thoughts on the lineup this year, as well as speaking to some of the winners about their year in radio.The categories and their winners are as follows:Station of the Year - presented by NLogicMajor -94.5 Virgin Radio(CFBT-FM),Bell Media, VancouverMedium -Energy 106(CHWE-FM),Evanov Communications. WinnipegSmall -103.5 Capital FM(CKGC-FM),Northern Lights Entertainment,

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01:19:07

Paul Larsen: The Ownership Experience

The Sound Off Podcast ·

2023/12/11

Have you ever thought to yourself, "I'd love to own a radio station"? I know there was a point where I did. If you've ever had that feeling, or still do, today's guest Paul Larsen is the man to talk to.I've been wanting to have Paul on the podcast for years, ever since he bought 103.9 The Lake in Kelowna, B.C. in 2021. Today, he's in the process of selling the station to Pattison. But the same question has been on my mind for nearly three years now: Why on earth would anyone buy a radio

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00:54:34

Phil Becker: PHIL-Osophy

The Sound Off Podcast ·

2023/12/05

Do you remember last Spring, when the media was all abuzz about AI Ashley, the first-ever artificial intelligence radio DJ? If so, you might remember the name Alpha Media. They're the ones who help bring her to life. (AI Ashley is Ashley “Z” Elzinga)Phil Becker is the Executive Vice President of Content at Alpha Media, and our guest today. He has a hand in the programming and content efforts of over 200 radio stations across America, and quite honestly, he's been on my list of potential

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01:11:45

Terry & Ted: Standing By

The Sound Off Podcast ·

2023/11/27

Terry Dimonte and Ted Bird are Montreal radio legends who started a podcast two years ago after Terry was unceremoniously retired from his morning radio job at CHOM-FM. Ted continues his morning show at Evanov's Lite 106.7 which serves the West Island. The podcast started as a one season affair that is now in its 6th season featuring amazing guests like Brice Hills and Mitch Garber. These names may mean nothing to you but I know you have heard of Just for Laughs and the Seattle Kraken -

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00:36:29

Steve Reynolds: The Major Market Radio Talent Coach

The Sound Off Podcast ·

2023/11/21

It's been 3 and a half years since we have had Steve on the show. The last time I spoke to him, we were trying to figure out how morning shows were going to do what they do everyday... but from home. We pick up where we left off with my first question, "Are we back to Normal?" (As if there was any normal to go to back to)In this episode, Steve and I discuss how his coaching business evolved through the pandemic with less travel but more meetings, morning show dynamics, and I learn thar

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00:44:32

Paige Nienaber: Make the Logo Bigger

The Sound Off Podcast ·

2023/11/09

"It’s all about looking for something that hasn’t been done before, and that will get people talking." - Paige NienaberPaige is the VP for CPR Promotions, a marketing consultation firm. He consults over 350 stations across the U.S. and Canada. While radio is working through challenges like 40% less cume than a decade ago, and more audio options than ever before, Paige tells us that promotions are alive and well. He looks back at the successful promtions from radio's past that still work

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01:32:43

Matt & Jake: DriveTime! (We Used to be Cool!)

The Sound Off Podcast ·

2023/10/30

It's Halloween and way back in the 90's the station I used to work for had this thing called the Howler. It was an out of control good time featuring 5000 people and a band and some beer. Actually a lot of beer. This week I got back together with my old afternoon friend Jake Daniels and we just riffed on all the good times we used to have on air. Our show was always a contrast to the noise going on around us. We didn't need too much else in a show other than admitting we were coming in with

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00:54:08

Erin Trafford, Story Studio Network: The Canadian...

The Sound Off Podcast ·

2023/10/24

Erin Trafford is a co-founder of Story Studio Network, a full service content branding and podcast experience for brands she co-founded with her dad Dave Trafford, who is a radio mainstay in the Greater Toronto Area, and a regular contributor on Newstalk 1010 up until July when layoffs occured. Erin has the unique experience of growing up with a parent in broadcasting, which means you have been immersed in radio (from the inside) all your life. Erin's radio career started with an internship

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00:49:52

Jennifer-Lee Gunson: J-Pod Creations

The Sound Off Podcast ·

2023/10/18

Jennifer-Lee Gunson is the owner of J-Pod Creations which is a Vancouver based company specializing in branded podcasting. Before Jennifer got started in radio, she was an actor. She later enrolled at BCIT, found her way to Astral owned The Bear, which has now been shifted to the Bounce cluster of Bell properties. She returned to Vancouver after a stint in Prince George and took to the air (literally) doing traffic for CKNW and later Canadian Traffic Network which is where you can hear her

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00:09:07

Feed Drop: Introducing The Cash Kid Podcast

The Sound Off Podcast ·

2023/10/13

This week... it's a FEED DROP. Every once a while I promote a podcast that I think is worthy of some attention. This week it is the Cash Kid Podcast. I am currently working with the Cash Kid to grow his audience. The show has just completed it's first season with the an episode recounting why the show got started and what is in store for season 2. What you can do:If you would like to connect with the show - give it a follow on your favourite podcast app. Would you like to interview the Cash

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00:57:59

Aiden Wolf: A Podcasters Guide to YouTube

The Sound Off Podcast ·

2023/10/05

Aiden Wolf joins me to shares tips for making it big on YouTube. Over the last few years, podcasters have been trickling onto YouTube as it has proven effective for discovery. However, this does not make podcasters, effective YouTubers.In this episode you will hear Aiden talk about his journey in radio, from morning show host to voiceover artist. But it was his microphone reviews, and unboxings that garnered him a true YouTube audience. YouTube's algorithm is based on the viewer's profile,

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00:39:18

Jeremy Enns: Creative Wayfinding

The Sound Off Podcast ·

2023/09/28

The title to this episode was going to be "Cut the Bullshit" which was the name of the Facebook group Jeremy founded a number of years back. Jeremy is a podcast marketer and sherpa who helps brands launch and grow their shows. He acknowledges brightly that every show is different and will have a unique path. The best thing you can do for yourself is register for his newsletter, Creative Wayfinding. Often when I read it, I find it is more about perspective than tips and tricks.In this

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00:37:50

Fatima Zaidi: Founder of Quill Inc. and Co-Host

The Sound Off Podcast ·

2023/09/19

Fatima Zaidi is the Founder and CEO atQuill Inc., an award-winning production agency specializing in corporate audio, andCoHost, a podcast growth and analytics tool.In this episode you'll hear Fatima talk about what goes into creating successful and listenable podcasts, how she fell into the tech industry, and the opportunity that presented itself in podcasting. We also discussed why her company created Co-Host which is a podcastanalytics and audience insights platform built for brands, and

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00:47:29

Stephen Keppler: Some Good News

The Sound Off Podcast ·

2023/09/13

For natives of Kelowna, B.C., Stephen Keppler requires no introduction. But on the off chance you're not from around there, Stephen is the morning drive host at Move 101.5 in Kelowna, one of the largest radio shows in B.C.Morning show hosts nowadays have a bit of a reputation for making easy content- lots of audience text and phone lines, asking questions like "What's your worst concert experience? Call in and let us know," so on and so forth. This summer, though, things haven't been quite

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01:07:05

Buzz Bishop: Z95 in The 90's, CyberBuzz, Amp and XL 103

The Sound Off Podcast ·

2023/09/07

Buzz Bishop has long been a name I have been familiar with in Canadian radio, but only last week did I get a chance to connect with him for the first time. A mainstay at Z95, Crave and Virgin 95.3, he segued to Calgary in 2009 where he took up the Top 40 cause at Amp 90.3, before crossing the hall to work at XL103. In recent weeks, he has been joined with Samantha Stevens who is no stranger to Calgary, having worked there twice before.What I really like about Buzz is his passion for radio

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00:39:04

Sean Ross: The Return of Ross on Radio

The Sound Off Podcast ·

2023/09/02

Sean Ross is back to talk about radio and records. He answers my burning question: What happened to the hits? We also talked about the lost factor, whether "Join the Conversation" radio has run its course, and those songs of summer. We also talked about Radio Days North America, the lack of programming related radio conferences, and why Taylor Swift is as big as the Beatles.Please follow Sean on X Also sign up for his free Newsletter to give yourself a heads up on some really fun columns

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494 results

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