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PODCAST

The Sound Off Podcast

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt

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All Episodes

00:50:01

Traci DeForge: Audio At Heart

The Sound Off Podcast ·

2026/01/09

Traci DeForge is the founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association—and unpacks her journey from radio prodigy to podcast entrepreneur. Traci shares how rapid consolidation in radio, a burnout moment in 2004, and a leap into business strategy led her to launch a broadcast‑quality podcast in 2016 that grew into a full‑service production agency. She said so before the recording started but she is audio first. Audio remains powerful (theater of the

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00:35:07

Kendall Breitman: Riverside.fm in 2026

The Sound Off Podcast ·

2025/12/31

Kendall Breitman is the Community Manager at Riverside.fm and discusses her transition from political journalism to podcasting, emphasizing the importance of community engagement and storytelling. She highlights Riverside's tools, including the CO-creator (nicknamed Coco) for marketing materials and Magic Audio for audio enhancement. Riverside's new hosting feature integrates recording, editing, and publishing, simplifying workflows. Kendall also mentions the potential for in-person

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00:58:05

A Tenth Very Terry Christmas

The Sound Off Podcast ·

2025/12/25

The annual Christmas Chat with my good friend Terry Dimonte. This is the first time we recorded this together. My wife and I recently bought a home in Quebec about 10 minutes away from Terry's place - so now we can record these together. There's no video of us as I still need to rework parts of the studio.I made mention of a couple of articles from Fred Jacobs and Dave Beasing contrasting podcasting and radio... you can read those here. Also the episode regarding tourism was from a podcast

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01:16:32

Ivar Hamilton: Making Radio and Breaking Records

The Sound Off Podcast ·

2025/12/16

Ivar Hamilton discusses the history and impact of CFNY, a Toronto radio station known for its free-form programming and support of new wave and punk music in the late 70's through to 1988. Ivar explains the station's evolution, its early support of artists like U2 and The Cocteau Twins, and its eventual shift to a more commercial format in 1988. We also covered Ivar's career transition to Polygram and later Universal, his role in promoting acts, and the challenges of adapting to digital

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00:40:56

Corey Dylan: Never Turn Down an Adventure

The Sound Off Podcast ·

2025/12/09

Corey Dylan is in transition again. Back in 2019, we had her on the show to talk about the need to be resilient when looking for work. She was looking for work for two and a half years. The less resilient of us would have given up.This time she returns to talk about her transition from radio to full-time content creation, with a focus on talking to the audience as if they were over 40. Corey shares her experience of being unemployed for 2.5 years and her strategies for staying relevant,

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00:41:03

Jennifer Hollett & Amanda Cupido: The Walrus Acquires...

The Sound Off Podcast ·

2025/12/04

In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production. Led by Jennifer Hollett, The Walrus—a respected long-form journalism publication turned digital media organization—sees podcasting as a critical avenue for storytelling and audience engagement. Amanda Cupido, founder of Lead Podcasting, brings a team of skilled podcast producers with a strong

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00:24:23

Sue Haas: Measuring Canadian Media Consumption

The Sound Off Podcast ·

2025/12/02

Sue Haas is back to share what she know about the evolution of media measurement, focusing on Nlogic's innovations and the launch of their cross-media national data set, VAM (Video Audience Measurement), which covers 95% of Canadian video platforms. Haas highlights the integration of first-party data from global streamers and ad tech companies, aiming to provide comprehensive video viewership insights. They also touch on the challenges of attributing viewership on platforms like TikTok and

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00:57:16

2025 Canadian Radio Awards

The Sound Off Podcast ·

2025/11/30

The 2025 Canadian Radio Awards were hosted by Connie Thiessan (Broadcast Dialogue) and Matt Cundill (The Sound Off Podcast) on Friday November 28, 2025. You can watch the whole show on the Broadcast Dialogue YouTube and Linked In Pages.A full list of winners can be found here.By station,Stingray Radio’s boom 97.3(CHBM-FM) Toronto won three awards, includingProgram Director of the YearforTroy McCallum,On-Air (solo) Host of the Yearfor morning manStu Jeffries, andMusic Director of the

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00:50:04

Jennifer Moroz: Journalism, Podcasting and Furball...

The Sound Off Podcast ·

2025/11/25

Jennifer Moroz is the host of the new podcast Furball Confidential. We went back to the early days of her journalism career to discuss her start in from anthropology and segue to journalism, including her time at the Philadelphia Inquirer and the CBC. She highlights her role in rebranding the CBC show "Q" after the departure of Jian Ghomeshi. Jennifer emphasizes the importance of leadership, team support, and professional development. She shares insights on podcasting, including the

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00:31:36

Jessica Rhodes: Be My Guest

The Sound Off Podcast ·

2025/11/18

Jessica Rhodes is the founder of Interview Connections and joins me to discuss the evolution of the podcast guest industry. The first time I heard about this side of the podcast business in 2016, I didn't even think it was a thing. Jessica emphasizes the importance of being a podcast guest for business owners to reach new audiences and explains the benefits of niche podcasts over large, broad ones. If you are unsure if you should start your own podcast, being a guest is a great way to start

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00:34:53

Adam McNeil: Adopter Media

The Sound Off Podcast ·

2025/11/11

Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual

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00:09:11

The Trip To Podcast YYC

The Sound Off Podcast ·

2025/11/04

I attended Podcast YYC in Calgary back in September—a creator-driven event reminiscent of the early days of Podcast Movement. Supported by Amazon / Art 19 and highlighted by an outstanding keynote from Jesse Lipscomb, the event buzzed with meaningful conversation about podcast discoverability and monetization.The hoser factor was high for this event. It was great meeting Alex Patterson from YouTube Canada, who offered great insights on integrating podcasts into YouTube and stressing sound

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00:44:33

Garth Buchko: Relationships Matter

The Sound Off Podcast ·

2025/10/28

I'm leaving Winnipeg. So it seems only fitting that I interview the man responsible for bringing me here 19 years ago. Garth Buchko was the General Manager at CJOB/Power 97 when we met in July 2006. "Butch" shares his journey from a young radio enthusiast to becoming a successful general manager at Corus Entertainment He discusses the competitive Winnipeg radio market, highlighting the importance of relationships, hard work, and innovative sales strategies. The conversation covers Garth's

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00:44:42

Alan Black & Alan Zweig: Making Tubby

The Sound Off Podcast ·

2025/10/21

Alan Zweig's new podcast is called "Tubby". It's a unique show that explores conversations about weight, body image, and self-esteem, and not a typical self-help podcast. Together with Alan Black, (Left Of Dial Media) the show approaches the topic with authenticity and humour, focusing on storytelling rather than providing solutions.They've intentionally kept the podcast audio-first, while still considering video; for marketing purposes naturally. Their goal is to create something that

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00:23:31

Life of a Radio Girl

The Sound Off Podcast ·

2025/10/14

There are a few Instagram accounts that operate anonymously. Now comes a podcast that is somewhat anonymous. A 15 year radio pro dubbed "Radio Girl" reveals enough about herself to tell us why she has embarked on this project, and also showing us that while the podcast's artwork is AI, she definitely is a real person. She shares candid insights about the challenges of working in radio, including toxic workplace dynamics, sexual harassment, and the the dysfunctional relationships. She

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00:31:57

Anna Zee: Rock, Radio, Halifax

The Sound Off Podcast ·

2025/10/08

Anna Zee has been with Q104 in Halifax for nearly 38 years. Her first radio foray was in 1981 at Queens University's. She transitioned through various stations including Rock 103 (Now C-103) in Moncton before landing at the legendary Q104 in Halifax, where she became a daytime fixture.Throughout her career, she's witnessed significant changes in radio, from physical record deliveries to digital platforms and social media integration. While the technology has changed, her passion for music

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00:38:11

Paul Jacobs: Start Selling Solutions

The Sound Off Podcast ·

2025/09/30

Paul Jacobs has the same advice he had in 2019 when he came on this show and said, "Stop Selling Radio." In 2025, it's stop selling radio and start selling solutions. With revenue trending flat to down, the radio must innovate or risk falling further behind digital platforms that promise instant results and granular analytics.Paul and I explored how radio’s real strength lies in local content, strong communities, and brand reach. We talked about public radio navigating loss of traditional

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00:36:14

Michael Geist: The CRTC Slow Train

The Sound Off Podcast ·

2025/09/23

Professor Michael Geist is someone I think about often. It could be from the writings on his blog or his words from his podcast, Law Bytes. With the CRTC spending its valuable time these days discussing with Canadian Radio, what qualifies and should qualify as Canadian Content, I thought now would be a good time to have him on the show to discuss some of the inner workings of their policy making.We explored the evolving landscape of Canadian media regulation and the challenges facing

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00:38:20

Damian Rickards: Mr. D Radio

The Sound Off Podcast ·

2025/09/16

Damian Rickards is a second generation broadcaster who has spent over 25 years navigating his way across the country through broadcasting. From his early days at Mix 99 to pioneering urban radio at Flow 93.5 in Toronto and Vibe 98.5 in Calgary, Rickards shares insider stories of radio's evolution. He discusses his journey through multiple markets, including Toronto, Calgary, and Ottawa, while highlighting the challenges of syndication and maintaining local relevance. Mr. D Radio also brings

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00:21:50

Todd Cochrane: One Last Listen

The Sound Off Podcast ·

2025/09/10

Todd Cochrane passed away September 8, 2025. Here is his obituary as it appeared in Podnews. Yesterday I spent the day listening to our discussions about podcasting from past episodes of this show. Here are the parts I highlighted and re-shared from Todd, in his own words.He also took the time to appear on other programs that I enjoy including the Stuph File with Peter Anthony Holder, and Audio Branding with Jodi Krangle.There are many other tributes and posts that will provide a bigger

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