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16:26

FIR #365: RyanAir’s Social Media Chief Doesn’t Leave...

The FIR Podcast Network Everything Feed ·

2023/11/15

RyanAir has a reputation: For the lowest airfares in Europe, you'll get where you're going with the bare minimum of service. The airline's social media accounts -- notably TikTok -- have done a brilliant, irreverent job of setting expectations for anyone planning to fly on RyanAir, which the social media manager's skills were first-rate. When he left the company -- reportedly because of its cultural shortcomings -- he abided by the 90-day quiet period, then applied his social media skills to share

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27:31

FIR Interview: Radina Russell on Edelman’s “Future of...

The FIR Podcast Network Everything Feed ·

2023/11/09

The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of organizational communication. The report revealed that Chief Communication Officers (CCOs) now spend nearly 20 percent of their time counseling CEOs on issues unrelated to communication. That's just one sign that the CCO's stock has risen in organizations, with 91 percent of top

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15:16

FIR #364: Managers’ Most Important Communication Role

The FIR Podcast Network Everything Feed ·

2023/11/03

Internal communicators have long known how important employees' immediate supervisors are to the communication process. Based on the results of a new study, communicators need to shift their focus. Managers still need to serve as a conduit of information in both directions, but there's an even more important role they play that communicators are best suited to help them learn and apply. Shel and Neville discuss the study and its implications for internal communications professionals in this short

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1:32:04

FIR #363: Is the Israel-Hamas War a Communications...

The FIR Podcast Network Everything Feed ·

2023/10/30

A review of the trove of articles about how brands have addressed the conflict in the Middle East suggests that there is no way to satisfy everybody, even for brands that opt to say nothing at all. Neville and Shel explore the peril of speaking out, even as expectations continue for companies and their CEOs to address societal issues. Also in this monthly long-form episode: The closure of Pebble (formerly T2) has implications for the entire fractured social media ecosystem A global PR body has

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24:43

FIR #362: Why Did Pebble Sink?

The FIR Podcast Network Everything Feed ·

2023/10/27

T2 rebranded as Pebble because when tossed in water, pebbles create ripples (except in the song "Ripple," in which "there is no pebble tossed, nor wind to blow"). The microblogging social network created by former Twitter staffers never created enough ripples to sustain it. In this short midweek episode, Neville and Shel lament Pebble's passing, consider the reasons it is shutting down, and ponder what it means for the post-Twitter social media landscape.Continue Reading → The post FIR #362: Why Did

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14:24

FIR #361: Is There A Seat At The Table in Corporate...

The FIR Podcast Network Everything Feed ·

2023/10/25

A new study from Edelman polled hundreds of Fortune 500 Chief Communication Officers about the future of corporate communications. The results include some surprises, including the scope of the CCO's role and what they're spending their time on. The study also addresses the old canard about the communicator's quest for a "seat at the table." Neville and Shel dig into the report in this short midweek episode.Continue Reading → The post FIR #361: Is There A Seat At The Table in Corporate

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14:30

FIR #360: Your AI Chatbot Confidant

The FIR Podcast Network Everything Feed ·

2023/10/18

At a school in southern England, a headmaster worked with an AI developer to create an AI "robot" named Abigail Bailey to serve as his "headteacher," giving him advice and helping with planning. He has another AI "robot" named Jamie Rainer serving as his head of AI after advertising for a human to handle the job. Can the same principles be transferred to the CEO of an organization? Find out in this short midweek episode.Continue Reading → The post FIR #360: Your AI Chatbot Confidant appeared first

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18:43

FIR #359: Your New AI BFF

The FIR Podcast Network Everything Feed ·

2023/10/13

OpenAI is rolling out the ability to have a spoken conversation with ChatGPT. Meta is making it easy to converse with the likes of Tom Brady and Paris Hilton (who have lent their voices to the effort). An AI chatbot called PI was built to let you discuss personal matters. Companies are rolling out AI girlfriends. (That can't end well.) It's all part of what Casey Newton calls the "synthetic social network," and it's the topic of conversation between Neville and Shel in this short midweek

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16:48

FIR #358: EY Goes AI

The FIR Podcast Network Everything Feed ·

2023/10/05

EY (formerly Ernst & Young), one of the "big four" accounting firms, has launched EY.ai, which is (according to a press release) "a unifying platform that brings together human capabilities and artificial intelligence (AI) to help clients transform their businesses through confident and responsible adoption of AI." Separately, EY has introduced EYQ, an AI assistant for its 400,000 employees. Neville and Shel discuss the news -- and how likely it is that EY's competitors will follow -- in this short

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1:20:14

FIR #357: A Status Report on AI and PR

The FIR Podcast Network Everything Feed ·

2023/10/02

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode: Acast has risen to the top of the business podcasting services heap Despite political pressure, marketers continue to focus on diversity Gen Z journalists are not

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5:17

#756: Marla Blaylock w/ Mitchell Levy on Thought...

The FIR Podcast Network Everything Feed ·

2023/09/29

This episode features #ThoughtLeader and #Expert Marla Blaylock.Continue Reading → The post #756: Marla Blaylock w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

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18:47

FIR #356: The Long Arc of Network Disruption

The FIR Podcast Network Everything Feed ·

2023/09/27

It's easy to believe that the internet has already demonstrated its disruptive capabilities by pointing to everything from the transformation of the audience to publishers and the rise of disinformation. However disruptive these changes are, they are mainly uses of technology to do things we were already doing -- just doing it more easily and efficiently. Real disruption -- the invention of entirely new processes and approaches -- could take years, decades, even centuries to manifest, according to

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7:42

FIR #355: The Future for Hashtags

The FIR Podcast Network Everything Feed ·

2023/09/25

In this short-form episode, we look at how hashtags have evolved over time and what's next. Proposed by Chris Messina in 2007 for use on Twitter, hashtags were initially meant to categorize and connect conversations on social media platforms. However, in articles published on Medium in recent months, Messina explains his belief that hashtags have become a tool for spam and abuse, manipulated by algorithms to promote content. He suggests that it may be time for a change in how hashtags are

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6:00

#755: Errol Doebler w/ Mitchell Levy on Thought...

The FIR Podcast Network Everything Feed ·

2023/09/22

This episode features #ThoughtLeader and #Expert Errol Doebler.Continue Reading → The post #755: Errol Doebler w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

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4:15

#754: Aidan Sowa w/ Mitchell Levy on Thought Leader...

The FIR Podcast Network Everything Feed ·

2023/09/22

This episode features #ThoughtLeader and #Expert Aidan Sowa.Continue Reading → The post #754: Aidan Sowa w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

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5:32

FIR #354: Law and PR Combine to Protect Reputations

The FIR Podcast Network Everything Feed ·

2023/09/14

The court of law is not the only place where reputations must be defended. Increasingly, it’s also in the court of public opinion. In response, British law firm Schillings takes on the PR industry by setting up its own agency for clients seeking a different way to manage their reputation. In this short midweek episode, Neville solo (Shel is away) discusses what it means for the PR industry and considers the challenges and opportunities for both professions.Continue Reading → The post FIR #354: Law

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24:19

FIR #353: Blogging in the AI Era

The FIR Podcast Network Everything Feed ·

2023/09/08

Generative Artificial Intelligence has a lot to offer bloggers, from easier research to better SEO. It can also let people crank out torrents of posts. In this short midweek episode, Neville and Shel examine the benefits and risks AI presents to bloggers and whether blogs are more or less important in the AI era.Continue Reading → The post FIR #353: Blogging in the AI Era appeared first on FIR Podcast Network.

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16:06

FIR #352: AI and Elections — Should We Panic?

The FIR Podcast Network Everything Feed ·

2023/09/05

Generative Artificial Intelligence is poised to become a wild card in upcoming elections, most notably the 2024 presidential election in the U.S. Its primary use will be the creation of disinformation. But can voters be swayed by this flood of new content that (let's face it) joins the flood of disinformation people have been creating without AI? Neville and Shel look at multiple sides of the issue in this short midweek episode.Continue Reading → The post FIR #352: AI and Elections — Should We

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20:20

FIR #351: No Such Thing as Peak Podcast

The FIR Podcast Network Everything Feed ·

2023/08/30

Can there be too many podcasts? That's just one question a panel of podcast luminaries answered for The Hollywood Reporter. Neville and Shel highlight key comments and discuss the direction podcasting is taking and whether it remains relevant for organizational communicators in this short midweek episode.Continue Reading → The post FIR #351: No Such Thing as Peak Podcast appeared first on FIR Podcast Network.

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18:54

FIR #350: Success Breeds Imitation

The FIR Podcast Network Everything Feed ·

2023/08/23

The spectacular success of the Barbie movie has led Mattel to plan more than a dozen movies based on its brands, including Hot Wheels, Barney, Polly Pocket, Rock 'Em Sock 'Em Robots, and American Girl -- not to mention a full-blown theme park (with a Barbie Beach, Hot Wheels rides, and a massive He-Man and the Masters of the Universe laser tag arena. Mattel's competitors are also making plans for movie versions of its products. Movies based on toys are nothing new (we've seen multiple Transformers

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