PODCAST

The FIR Podcast Network Everything Feed

Subscribe to receive every episode of every show on the FIR Podcast Network

news news commentary

All Episodes

24:27

FIR #487: Beyond the Churn — Slower Publishing,...

The FIR Podcast Network Everything Feed ·

2025/11/05

What happens when the AI conversation turns from a quiet side road into a crowded superhighway? Recently, Martin Waxman -- digital strategist and LinkedIn Learning instructor -- pressed pause on the churn to make room for curiosity, quality, and quiet. He’s not quitting; he’s recalibrating: publishing less often, thinking more deeply, and reminding us not to let AI do the thinking we should be doing ourselves.For communicators, that raises bigger questions: When do we slow down? How do we trade

en-US

21:03

ALP 287: Do agency mission and values statements...

The FIR Podcast Network Everything Feed ·

2025/11/03

In this episode, inspired by a newsletter from David C. Baker, Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values.Continue Reading → The post ALP 287: Do agency mission and values statements matter? And is yours even accurate? appeared first on FIR Podcast Network.

en-US

21:37

ALP 286: Are you ghosting your own agency?

The FIR Podcast Network Everything Feed ·

2025/10/27

In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team.Continue Reading →The post ALP 286: Are you ghosting your own agency? appeared first on FIR Podcast Network.

en-US

1:42:51

FIR #486: Measuring Sentiment Won’t Help You Maintain...

The FIR Podcast Network Everything Feed ·

2025/10/27

Sentiment analysis has become a default metric for communicators. If sentiment is positive, trust must be high. But if your company's words are diverging from its actions, trust could be eroding while sentiment remains constant. You won't know until it's too late. The new metric to consider is "trust velocity." Neville and Shel unpack it in this monthly long-form episode for October 2025. Also in this episode: Is rage bait a valid marketing tactic? Lloyd Bank's CEO and executive team are learning

en-US

20:58

FIR #484: Is Olivia Brown the Tilly Norwood of PR?

The FIR Podcast Network Everything Feed ·

2025/10/13

Hollywood erupted in debate and discourse when a company unveiled a completely AI actress, Tilly Norwood. The public relations industry may be having its own Tilly Norwood moment with the introduction of Olivia Brown, a 100% AI PR agent that will handle all the steps of producing, distributing, and following up on a press release. Is this PR's future, or just part of it? Neville and Shel engage in their own debate in this short midweek FIR episode.Continue Reading →The post FIR #484: Is Olivia

en-US

19:50

ALP 285: Outbounds sales & your agency

The FIR Podcast Network Everything Feed ·

2025/10/13

In this episode, Chip and Gini address a listener’s question about the opportunities for growing an agency through outbound sales.Continue Reading → The post ALP 285: Outbounds sales & your agency appeared first on FIR Podcast Network.

en-US

1:32:24

FIR #482: What Will It Take to Stop the Slop?

The FIR Podcast Network Everything Feed ·

2025/09/29

We've all heard of AI slop by now. "Workslop" is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but lacks real substance. This empty, AI-produced material often creates more work for colleagues, wasting time and hindering productivity. In the longform FIR episode for September, Neville and Shel explore the sources of workslop, how big a problem it really is, and what can be done to overcome it.Also in this episode: Chris Heuer,

en-US

24:11

FIR #476: Rewiring the Consulting Business for AI

The FIR Podcast Network Everything Feed ·

2025/08/12

Swarms of consultants descend on companies that have engaged their firms, racking up billable hours and cranking out PowerPoint presentations that summarize the data they've analyzed. That business model is at risk, given the amount of that work that AI can now handle. Recognizing the threat, some consulting firms are actively reengineering their businesses, with McKinsey out in front. In this short midweek episode, Shel and Neville review the actions of several firms and agencies, and discuss what

en-US

19:30

ALP 279: Setting client expectations in the AI era

The FIR Podcast Network Everything Feed ·

2025/08/11

In this episode, Chip and Gini explore the impact of AI on client expectations.Continue Reading →The post ALP 279: Setting client expectations in the AI era appeared first on FIR Podcast Network.

en-US

19:29

ALP 274: Turning employee departures into opportunities

The FIR Podcast Network Everything Feed ·

2025/06/23

In this episode, Chip and Gini discuss how agency owners should handle situations when an employee resigns.Continue Reading →The post ALP 274: Turning employee departures into opportunities appeared first on FIR Podcast Network.

en-US

1:34:01

FIR #469: Is Internal Communication Failing?

The FIR Podcast Network Everything Feed ·

2025/06/23

A growing body of research suggests employees are more disconnected than ever. What are internal communication teams getting wrong? Also in this long-form monthly episode for June 2025: Buzzstream interviewed over 150 digital PR pros to assess the state of digital PR. It looks a lot like it did five years ago. Social media has overtaken television as Americans' primary source of news. Chief Communication Officers are in a precarious position, expected to anticipate and address political and

en-US

32:16

CWC 111: Providing your team with constructive...

The FIR Podcast Network Everything Feed ·

2025/06/18

In this episode, Chip speaks with Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, about providing constructive feedback to team members.Continue Reading →The post CWC 111: Providing your team with constructive feedback (featuring Ken Jacobs) appeared first on FIR Podcast Network.

en-US

44:40

Craig Silverman on Fighting Digital Deception with...

The FIR Podcast Network Everything Feed ·

2025/06/11

In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about his new venture, Indicator.Craig is best known for his work on media accuracy, verification, and exposing digital misinformation, including reporting at ProPublica and BuzzFeed News, and as founder and editor of "Regret The Error" and its subsequent book. Now, with co-founder Alexios Mantzarlis, he has

en-US

1:43:59

FIR #466: Still Hallucinating After All These Years

The FIR Podcast Network Everything Feed ·

2025/05/26

Not only are AI chatbots still hallucinating; by some accounts, it's getting worse. Moreover, despite abundant coverage of the tendency of LLMs to make stuff up, people are still not fact-checking, leading to some embarrassing consequences. Even the legal team from Anthropic (the company behind the Claude frontier LLM) got caught.Also in this episode: Google has a new tool just for making AI videos with sound: what could possibly go wrong? Lack of strategic leadership and failure to communicate

en-US

30:35

CWC 109: Thought leadership for agency growth...

The FIR Podcast Network Everything Feed ·

2025/05/14

In this episode, Chip talks with Melissa Vela-Williamson of MVW Communications about her unique journey in public relations and the importance of content creation.Continue Reading →The post CWC 109: Thought leadership for agency growth (featuring Melissa Vela-Williamson) appeared first on FIR Podcast Network.

en-US

19:06

ALP 270: Limiting scope creep from the start

The FIR Podcast Network Everything Feed ·

2025/05/12

In this episode, Chip and Gini delve into the topic of scope creep in agencies.Continue Reading → The post ALP 270: Limiting scope creep from the start appeared first on FIR Podcast Network.

en-US

16:22

FIR #463: Delivering Value with Generative AI’s...

The FIR Podcast Network Everything Feed ·

2025/05/07

Google's first Chief Decision Scientist, Cassie Kozyrkov, wrote recently that "The biggest challenge of the generative AI age is leaders defining value for their organization." Among leadership considerations, she says, is a mindset shift, one in which there are "endless right answers". ("When I ask an AI assistant to generate an image for me, I get a fairly solid result. When I repeat the same prompt, I get a different perfectly adequate image. Both are right answers… but which one is

en-US

21:50

ALP 269: Pricing psychology for agency clients

The FIR Podcast Network Everything Feed ·

2025/05/05

In this episode, Chip and Gini discuss the psychology of pricing within agencies.Continue Reading →The post ALP 269: Pricing psychology for agency clients appeared first on FIR Podcast Network.

en-US

19:01

ALP 268: Identifying and managing agency owner burnout

The FIR Podcast Network Everything Feed ·

2025/04/28

Chip and Gini explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it.Continue Reading →The post ALP 268: Identifying and managing agency owner burnout appeared first on FIR Podcast Network.

en-US

1:30:45

FIR #462: Cheaters Never Prosper (Unless They’re Paid...

The FIR Podcast Network Everything Feed ·

2025/04/28

A Columbia University student was expelled for developing an AI-driven tool to help applicants to software coding jobs cheat on the tests employers require them to take. You can call such a tool deplorable or agree with the student that it's a legit resource. It's hard to argue with the $5 million in seed funding the student and his partner have raised. Also in this long-form monthly episode for April 2025: How communicators can use each of the seven categories of AI agents that are on their

en-US

131 results

The FIR Podcast Network Everything Feed

All Episodes

Similar Podcasts

Expres Ráno

Expres FM

PBS News Hour - Full Show

PBS NewsHour

CD Voice

China Daily

Israel Today: Ongoing War Report

Noa Levi

Jeffrey Epstein: The Coverup Chronicles

Bobby Capucci