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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:24:51

How Can I Build Tasks To Help My Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/16

Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis 17:40

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00:11:29

How Can I Best Use The Product Opportunity Explorer...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/09

Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 1:50 Looking At The Product Opportunity Explorer 4:15 Changes To Customer Review Insights 5:30 How You Can

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00:18:06

What Do I Do With Wasted Ad Spend?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/02/05

Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy. Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/ We’ll see you in The PPC Den! 🦡 Highlights 0:00 An Overview 2:16 ACOS Power Ratio 4:15 Breaking Down The Columns 8:08 Problem

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00:48:40

How Can I Elevate My Copywriting In My Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/29

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06

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00:41:38

Are We Still In The Golden Age of Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/26

Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 6:42 The Difference 5 Years Makes 8:45 Current Amazon Stats 21:02 New Shopping Experiences 23:33 Are CPCs Still

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00:33:19

How Can I Become An Advanced Amazon Marketer?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/12

Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:18 The Importance of Note Taking 10:20 The Shift From Mechanical

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00:34:41

How Can I Best Use The Search Query Performance Report?

The PPC Den: Amazon PPC Advertising Mastery ·

2024/01/05

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 Dubai Life 6:30 An Important

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00:16:26

1 Year Reflection: Sending Google Ads Traffic To Amazon

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/29

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:25 An Overview 3:05 Per ASIN Results 4:10 Net Organic Position Change 5:10 Individual Keyword Improvements 6:50 Revenue Growth

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00:40:10

How Can I Use Phrase Match To Rank Higher On Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/22

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Manage Match

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00:36:04

How Can I Best Use Amazon Marketing Cloud?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/15

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:25 Rapid Fire Questions - Amazon Marketing Cloud 4:50 What Is Amazon Marketing Cloud? 6:18 How Does AMC

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00:36:02

How Can I Reach My Full Potential In The Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/08

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey &

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00:15:21

Analyzing 2 Amazon Advertising PPC Accounts With Low...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/01

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Drawing

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00:12:10

How Can I Elevate My Amazon PPC Performance Using...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/24

Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 0:17 Bidding 3:18 Newly Available Data 5:14 Product Grouping 8:02 Day of the Week Data 9:00 24

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00:50:11

4 Ways To Approach Black Friday & Cyber Monday for...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/17

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approaches 6:14 Max Profit

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00:40:07

How Can I Use Amazon’s New Dashboard To Boost My...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/10

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 What’s Good With Mansour 5:30 Analyzing the Brand Analytics Report 7:30 Defining Customer

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00:51:12

How Can I Best Use Brand Tailored Promotions?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/03

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Introduction 1:15 First Meeting 2:38 How This Started 3:30 Podcast Pros 9:25 Last Zap You’ve Made? 12:20 A New Strategy 14:20 Defining Brand Tailored Promotions 17:15 How

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00:24:11

An Important Update To Sponsored Product Placement...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/27

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:42 What Are Placement Percentages? 4:22 The New Update 7:14 How Can I Use This

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00:36:29

How Can I Expand My Amazon PPC Campaign To Canada?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/20

O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 1:00 The Average Canadian Day 5:00 The Intent Behind Expansion 8:55 Pros and Cons of Expanding to Canada 9:20 Key

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00:08:52

How To Use Psychology To Master Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/13

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 00:27 The Psychology of

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00:40:10

6 Steps To Have A Successful Product Launch For Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/06

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campaign 23:00

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