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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:40:10

How Can I Use Phrase Match To Rank Higher On Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/22

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Manage Match

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00:36:04

How Can I Best Use Amazon Marketing Cloud?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/15

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:25 Rapid Fire Questions - Amazon Marketing Cloud 4:50 What Is Amazon Marketing Cloud? 6:18 How Does AMC

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00:36:02

How Can I Reach My Full Potential In The Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/08

In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:20 Beautiful Miami Weather 3:30 Gonza’s Journey &

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00:15:21

Analyzing 2 Amazon Advertising PPC Accounts With Low...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/12/01

In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS. We’ll see you in The PPC Den! 🦡 Highlights 0:00 A Relaxing Intro from Michael 1:07 Characteristics of Low ACOS Accounts 1:30 Looking at Account #1 4:13 Looking at Account #2 7:50 Drawing

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00:12:10

How Can I Elevate My Amazon PPC Performance Using...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/24

Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 0:17 Bidding 3:18 Newly Available Data 5:14 Product Grouping 8:02 Day of the Week Data 9:00 24

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00:50:11

4 Ways To Approach Black Friday & Cyber Monday for...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/17

Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:26 Sean’s Hopes From Santa 5:00 The Four Approaches 6:14 Max Profit

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00:40:07

How Can I Use Amazon’s New Dashboard To Boost My...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/10

New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 What’s Good With Mansour 5:30 Analyzing the Brand Analytics Report 7:30 Defining Customer

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00:51:12

How Can I Best Use Brand Tailored Promotions?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/11/03

Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Introduction 1:15 First Meeting 2:38 How This Started 3:30 Podcast Pros 9:25 Last Zap You’ve Made? 12:20 A New Strategy 14:20 Defining Brand Tailored Promotions 17:15 How

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00:24:11

An Important Update To Sponsored Product Placement...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/27

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:42 What Are Placement Percentages? 4:22 The New Update 7:14 How Can I Use This

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00:36:29

How Can I Expand My Amazon PPC Campaign To Canada?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/20

O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 1:00 The Average Canadian Day 5:00 The Intent Behind Expansion 8:55 Pros and Cons of Expanding to Canada 9:20 Key

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00:08:52

How To Use Psychology To Master Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/13

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 00:27 The Psychology of

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00:40:10

6 Steps To Have A Successful Product Launch For Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/10/06

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campaign 23:00

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00:49:48

How to do Keyword Research for Amazon PPC: Back to...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/29

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section

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00:19:11

The Secret To Improving Your ACOS and Revenue for...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/22

Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 1:12 What Are Negative Keywords? 1:37 3 Kinds of Search Terms to

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01:00:12

Should I Be A Seller Or A Vendor on Amazon?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/15

Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:26 Being a Seller vs. a Vendor 7:03 Why Should You Become A Vendor? 11:05 ECommerce Operations 20:04 Price

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00:41:04

How Should I Analyze My Data for my Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/08

Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 Why Keyword

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00:38:31

What Is The Best Way To Fix Low Sales for my Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/09/01

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Down 10:18

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00:36:40

How Can I Beat A Summer Amazon PPC Slump?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/25

Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:30 Adam’s PNW Energy 7:05 Defining the Summer Slump 10:45

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00:31:42

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/18

The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywriting

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00:31:51

How Can I Utilize Sponsored Brand Placements for my...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/08/11

Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 16:30

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