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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:25:45

5 Ways Search Query Data Boosts Sales

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/31

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing

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00:15:51

A tool I use every month to better manage my Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/24

In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of

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00:27:23

How to Audit Amazon PPC Campaigns Using Bulk Files...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/17

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising

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00:47:15

We Tested AI Video Ads — Here’s What Improved Our ROAS

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/10

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).So grab your headphones and your favorite coffee mug — it’s time to talk about

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00:43:18

Amazon PPC Secrets No One Tells You—Explode Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/03

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon

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00:45:50

Five Practical Fixes for Messy Amazon Accounts

The PPC Den: Amazon PPC Advertising Mastery ·

2025/09/26

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives

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00:26:31

When Higher Total ACOS Means More Profit

The PPC Den: Amazon PPC Advertising Mastery ·

2025/09/18

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend. Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.We’ll see you in The PPC Den!🦡

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00:13:56

How to Save Your Campaigns with Bulk Files for Black...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/09/12

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is

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00:16:01

B2B Placements in Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2025/09/05

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as

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00:32:12

Smart Strategies for Branded Spend in Amazon Ads

The PPC Den: Amazon PPC Advertising Mastery ·

2025/08/29

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.A quick screenshare later shows how to pull a

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00:43:20

12 Free Amazon Features Every Brand Should Be Using!...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/08/22

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights 0:00 - What to expect in this episode6:10 - 12 Free Amazon Ads

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00:35:14

Creative Optimization and Partnerships with Roku for...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/08/15

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you’ve ever wondered how to make

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00:47:43

What Are 7 Overlooked Seller Central Tools? (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2025/08/08

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer

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00:14:21

The Amazon PPC Campaign Structure Checklist

The PPC Den: Amazon PPC Advertising Mastery ·

2025/08/01

Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this

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00:39:29

4 Techniques Working for Amazon PPC in 2025

The PPC Den: Amazon PPC Advertising Mastery ·

2025/07/25

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe. But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.Sean Stone

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00:14:59

6 Principles to Follow For Amazon PPC Campaign Structure

The PPC Den: Amazon PPC Advertising Mastery ·

2025/07/18

What’s going on, Badger Nation? This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure. Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need.Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we’re not going tactical yet — we’re laying the foundation with six

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00:32:57

Winning on Amazon in 2025 Starts with Mind, Body & Brand

The PPC Den: Amazon PPC Advertising Mastery ·

2025/07/11

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?).We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills

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00:33:23

We Tracked 5 Years of Prime Day Data… Here's What...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/07/08

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how

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00:36:48

Amazon Product Page Optimization in a Rufus AI World

The PPC Den: Amazon PPC Advertising Mastery ·

2025/07/04

In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she’s using tools like ChatGPT to beat writer’s block, dig into reviews, and fine-tune copy—but also why human creativity still steals the show. We get into why solid branding and killer visuals matter more than ever, how great A+ content can boost trust (and sales), and what makes a product page actually stand out in the age of average AI-generated

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00:23:37

Managing Amazon Ads in Tough Times to Protect Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/06/27

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. A must-listen for every Amazon seller who wants to win the game.We’ll see

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