x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

25:41

Navigating the Marketing Puzzle: A Conversation with...

Marketing Vanguard ·

2024/01/04

On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz.During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle.She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at

en

16:03

C-Suite Collaboration: The Vital Alliance with the...

Marketing Vanguard ·

2023/12/21

Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. On this week's episode, hear from Kickstarters’ new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background.This interview was recorded at Adweek X on December 4, 2023. Hosted on Acast. See acast.com/privacy for more information.

en

25:54

Navigating Challenges, Embracing AI, and Shaping the...

Marketing Vanguard ·

2023/12/14

On this week’s episode, we sit down with David Cohen, CEO at IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape. The conversation then shifts to the key issues and trends in digital marketing. Cohen identifies measurement as a persistent challenge, emphasizing the need for

en

22:40

CMO to CEO: The Vital Alliance with the Marketing Leader

Marketing Vanguard ·

2023/12/07

All CEOs need to have an understanding that advertising and marketing are fundamental to driving growth. Learn how Impossible Foods CMO Peter McGuinness has moved from agency to marketer to now CEO, and how he views being a CMO as the best preparation for his role today. In this Adweek X session moderated by Will Lee, CEO of Adweek, McGuinness breaks down how CMOs-turned-CEOs must and can bring their full marketing knowledge to business strategy. Hosted on Acast. See acast.com/privacy for more

en

38:16

The Colorful World of Marketing with Victoria Lozano,...

Marketing Vanguard ·

2023/11/30

In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get those two things [building brand equity and driving revenue] and you have metrics against them, that's when good things happen."Listen to this episode to

en

40:19

Revolutionizing Time(x) with Shari Fabiani

Marketing Vanguard ·

2023/11/22

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the iconic brand, focusing on building engagement with core customers in this new episode of Marketing Vanguard.Fabiani's career path, like many in her position, has been far from linear. With a background in footwear and apparel, she emphasizes her passion for the fast-paced and ever-changing nature of the industry. "I thrive on that," she shared, revealing a common thread throughout her career.Listen to this episode of

en

30:04

Insights on the Future of Advertising w/ Mark...

Marketing Vanguard ·

2023/11/16

In the newest episode of Marketing Vanguard, MNTN's President and CEO Mark Douglas shed light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future.Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar

en

32:38

Leadership and Vision in Mental Health w/ Christine...

Marketing Vanguard ·

2023/11/09

As the President of Headspace, Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world in a new episode of Marketing Vanguard. Headspace, renowned for its meditation and mindfulness programs, is now on a mission to extend its influence beyond these practices and become a leader in the broader mental health landscape.Evans emphasized the pressing need to expand access to mental health solutions. She voiced a heartfelt desire to see the entire mental

en

27:16

Charting a Course Through TIME with Sadé Muhammad

Marketing Vanguard ·

2023/11/02

Sadé's journey to becoming TIME's CMO is a testament to her passion for media and journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media and journalism to her aunt, who was the secretary at the New York Daily News. Visiting the newsroom and interacting with seasoned journalists fueled her interest and set her on the path to a career in media.Listen to this new episode to hear about Sadé's journey and perspective serve as an inspiration to

en

32:13

Marketing's Evolution: Angela Voss on Leadership,...

Marketing Vanguard ·

2023/10/26

In the ever-evolving landscape of marketing, collaboration, leadership, and adaptability are the cornerstones of success. As a seasoned professional in the industry and CMO of Marketing Architects, Angela Voss delved into the nuances of collaboration, her approach to mentorship, and her vision for the future of marketing, shedding light on the strategies and perspectives that have propelled her and her team forward.A key theme of Angela's discussion was the significance of collaboration as a

en

22:12

A Journey of Rebranding and Resilience w/ Keith...

Marketing Vanguard ·

2023/10/19

Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century.In a new episode of Marketing Vanguard, Keith talks about how he's continuing to inspire change and innovation with the iconic basketball team.Listen in to hear more about how as President, Keith is continuing to push the brand into new

en

15:26

Mutual Learning and Inspiring Insights w/ Katie...

Marketing Vanguard ·

2023/10/12

Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship not just as a one-way street but as a dynamic exchange of knowledge and insight.Now, as a successful CMO, Katie is paying it forward. She actively engages with younger professionals who are looking for guidance, career advice, and insight into the beauty world. What's most remarkable about these

en

22:42

Decoding Marketing Leadership w/ Mayur Gupta, Kraken

Marketing Vanguard ·

2023/10/05

In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity converge.In a candid conversation, Gupta emphasized the importance of balancing short-term impact and long-term brand building, stating,

en

29:54

Impact Through Relationships: A Conversation w/ Dara...

Marketing Vanguard ·

2023/09/28

In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity.Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resilience in environments with limited resources. Her experiences at Carbon and Peloton further solidified her

en

26:27

MV Presents: The Great Fail - The Wing(s) Get Clipped

Marketing Vanguard ·

2023/09/22

As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Debra takes a look at The Wing, a pioneering and exclusive women's co-working space that shattered glass ceilings and secured over $100 million from

en

26:42

The Art of Marketing: Balancing Innovation and...

Marketing Vanguard ·

2023/09/21

In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary.Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become a cornerstone of his life: dedicating at least five to five and a half hours every weekend to pure, uninterrupted

en

25:57

A Journey through Brands, Innovation, and the Power...

Marketing Vanguard ·

2023/09/15

In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.Listen to this episode to hear how Fernando Machado's career path from engineering to marketing innovation exemplifies the importance of embracing diverse perspectives and

en

31:35

There's an Ice Cream For Everyone: Evolving a Legacy...

Marketing Vanguard ·

2023/09/07

Häagen-Dazs. Skinny Cow. Edy's. Drumstick.If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone. In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her

en

45:49

Embracing Change and Redefining Leadership: A Decade...

Marketing Vanguard ·

2023/08/31

In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.Listen to this week's episode

en

39:29

Transforming Tradition: Building a Digital Community...

Marketing Vanguard ·

2023/08/24

As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over

en

351 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...