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PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

37:47

Brandweek 2025: How Build-A-Bear’s Sharon Price John...

Marketing Vanguard ·

2026/02/18

From $0 confidence to CEO of one of the most well-known brands in the world, Sharon Price John’s story is nothing short of inspiring and we’re unpacking it on the latest episode of Marketing Vanguard. In this conversation, straight from the Brandweek 2025 stage in Atlanta, Sharon, CEO of Build-A-Bear, reveals her unconventional career journey and how that evolution directly shaped the turnaround and reimagining of an iconic experiential brand.What You'll Learn:How to transition from functional

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15:06

CMO Relevance Secrets with Sumit Virmani at the World...

Marketing Vanguard ·

2026/02/13

More than ever before, CMOs belong in the C-Suite. And, Sumit Virmani, CMO of Infosys, has a strong case to back this stance up. In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Sumit breaks down the necessary evolution of the CMO, what AI has to do with it, and the strategic imperative of aligning with C-suite priorities.What You'll Learn:Why CMOs need to operate within the full C-suite context, not just marketing bubblesHow to position yourself as a

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12:41

Workday CMO, Emma Chalwin, Discussing the AI Era -...

Marketing Vanguard ·

2026/02/11

CMOs can drive business revenue - this is an established fact. But how can they do it better, bigger, and stronger in the age of AI? We’re unpacking this in the latest episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos. Tune in as Emma Chalwin, CMO at Workday, breaks down the evolving strategic role of CMOs at major enterprises, the intersection of AI and human-centered marketing, and how chief marketing officers can become essential drivers of business growth.What

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15:03

How Rachel Thornton is Making Marketers 10x More...

Marketing Vanguard ·

2026/02/06

AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise, Rachel Thornton, reveals why putting human creativity at the center of marketing strategy is more critical than ever and how CMOs should be navigating this tectonic shift.What You'll Learn:How to position AI as "augmented intelligence" rather than artificial intelligenceWhy the core creative concept

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12:08

How Microsoft’s Bonnie Pelosi Uses AI to Lead at the...

Marketing Vanguard ·

2026/02/05

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between.What You'll Learn:How to embed governance into AI implementation from day oneWhy CMOs must act as connectors across the entire C-suiteThe "Customer Zero" mindset and why AI

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28:32

Salesforce CMO, Ariel Kelman's 25-Year Playbook for...

Marketing Vanguard ·

2026/01/29

In today’s tech-driven world, tech marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, President and CMO of Salesforce, Ariel Kelman, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for balancing AI automation with human creativity.What You'll Learn:How to ground AI agents in customer data to drive measurable outcomesWhy CMO leadership must

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31:51

The Proven Playbook for Cultural Relevance at...

Marketing Vanguard ·

2026/01/15

How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes to keep a heritage brand alive and thriving. From how century-old heritage brands like Brawny, Angel Soft, and Dixie evolve without alienating loyal consumers to how a classically trained marketer navigates AI, retail

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27:28

How to Become a SUCCESSFUL Challenger Brand ft....

Marketing Vanguard ·

2026/01/08

Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding as a challenger brand. From how to build winning athlete partnerships and leverage unconventional media channels for outsized ROI to executing a brand rebirth that resonates with both consumers and retail partners, this

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29:56

When Your Brand is Core to the Growth Engine, You...

Marketing Vanguard ·

2025/12/22

Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, Chief Brand Officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be underestimated. Plus: exclusive insights on how she built a $150M+ brand from a windowless WeWork room to become the largest online baby and kids food company in the U.S.What You'll Learn:How to

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25:55

What Keeps iFit Ahead of the Curve? Kirsten...

Marketing Vanguard ·

2025/12/18

In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP, Marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today. Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace.What You'll Learn:How to invest across the entire marketing funnel equally during

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29:42

Therabody’s CMO on Why Every Brand MUST Have a...

Marketing Vanguard ·

2025/12/16

In the latest episode of the Marketing Vanguard podcast, we welcome John Solomon, CMO at Therabody, for a revealing conversation on transforming a single-product company into a diversified wellness ecosystem through marketing. Listen in for John’s tried-and-tested strategic frameworks that have enabled Therabody to expand while maintaining brand integrity and consumer trust. This conversation emphasizes the importance of investing in a differentiating asset that makes your brand a stand-out in its

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35:32

Building the Most Agile, Adaptable and Resilient...

Marketing Vanguard ·

2025/12/04

In this episode of Marketing Vanguard, we sit down with Jennie Weber, Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams today, Jennie breaks down the strategies that have helped her and her team at Best Buy stay ahead of the curve (and stand the test of time).Tune in for actionable insights on weathering one of retail’s most dynamic

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29:40

Marketing as a Profit Center featuring Llibert Argerich

Marketing Vanguard ·

2025/11/25

Llibert Argerich, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable

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25:16

How Experiential Marketing Uncovers Hidden Profits...

Marketing Vanguard ·

2025/11/20

Kristen Lauria, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from aerospace engineering to marketing leadership, Kristen shares insights on pivoting brands toward growth, building trust with high-net-worth clients, and creating exceptional customer experiences. As it stands, Wheels Up is revolutionizing private aviation through innovative membership

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32:10

How Infosys’ CMO Sumit Virmani Is Making B2B...

Marketing Vanguard ·

2025/11/13

Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption.In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue

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30:18

Inside the Mind of a University CMO: Ethan Braden on...

Marketing Vanguard ·

2025/11/05

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands.Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management in complex institutions. He discusses how to balance tradition and innovation, why universities must think like

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32:00

Thinking Human: Doug Zarkin on the Real Equation...

Marketing Vanguard ·

2025/10/30

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership.Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret PINK. Most notably, he

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28:36

How Feast & Fettle's Alon Rivel is Building a...

Marketing Vanguard ·

2025/10/27

Alon Rivel, CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands.The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines

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32:37

From JCPenney to Brooks Brothers: How Marisa Thalberg...

Marketing Vanguard ·

2025/10/16

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership, risk-taking, and brand transformation in retail marketing.Marisa discusses her career journey across diverse industries - from Estée Lauder and Taco Bell to Lowe's, SeaWorld, and now JCPenney. She opens up about learning from failures, dealing with short tenures, and why marketers must take

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27:13

Timeless Marketing Principles in the AI Era: A...

Marketing Vanguard ·

2025/10/09

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta,about his newly released book "Click Here: The Art and Science of Digital Marketing and AdvertisingAs Jenny's repeat guest, Alex brings battle-tested insights from his 18-year tenure at Meta, where he's witnessed digital marketing's complete transformation. He reveals his motivation for writing "Click Here" - the definitive guide to online

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