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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:32:15

The 3 Keys to Successful Phone Sales

Alloy Personal Training Business ·

2023/10/25

Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity.Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful.The first thing you must do in a call is set the right expectations.One common pitfall people make in phone sales is

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00:19:25

2 Proven Techniques to Effectively Evaluate Personal...

Alloy Personal Training Business ·

2023/10/18

Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations.This proactive approach ensures that small issues don't

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00:22:53

The Single Best Organic Marketing Strategy

Alloy Personal Training Business ·

2023/10/11

While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses.It is the single most effective organic marketing strategy known to man for the fitness business.Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community.Cross-promotion, a form of organic

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00:19:32

Blow it Up! 5 Reasons to Change Your Business Model ...

Alloy Personal Training Business ·

2023/10/04

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we

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00:13:49

Rivers And Ponds - How To Combat Trainer Turnover...

Alloy Personal Training Business ·

2023/09/27

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. The

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01:06:39

Why Investing in an Alloy Personal Training Franchise...

Alloy Personal Training Business ·

2023/09/20

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.Gym World's very own Mark Fisher loves it so much that he bought a franchise.At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.Amidst the complexity of some of the concepts in the fitness

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00:23:14

150 Locations and Counting

Alloy Personal Training Business ·

2023/09/13

In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location.The journey has been one of growth, learning, and continuous adaptation.They delve into their reflections on this achievement and the valuable lessons they've picked up along the way.One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business.With more locations and a growing community of franchisees and

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00:25:13

3 Truths About the Real Estate and Construction Process

Alloy Personal Training Business ·

2023/09/06

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during

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00:46:48

Lessons from Rick Mayo's Fitness Entrepreneurship...

Alloy Personal Training Business ·

2023/08/30

In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.His story encapsulates his evolution from a personal

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00:35:17

The Great and Powerful Bryan O'Rourke

Alloy Personal Training Business ·

2023/08/23

In this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry.Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth.When it comes to the future of the

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00:40:57

The Key to Multi-Unit Ownership with Nick Garrity

Alloy Personal Training Business ·

2023/08/16

In this episode, Rick sits down with multi-unit Alloy franchisee Nick Garrity to discuss the keys to scaling to multiple Alloy franchise locations. Nick previously worked with the largest Orange Theory franchisee (140 locations) and brings a unique yet simple perspective.Nick Garrity's insights into multi-unit franchise ownership provide valuable guidance for aspiring franchisees looking to scale their businesses successfully.In managing multiple franchise locations, few factors wield as much

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00:38:10

The Alloy Personal Training Franchise Story

Alloy Personal Training Business ·

2023/08/09

In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.The Alloy model emphasizes personalized training, catering to individual goals, injuries, and

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00:23:17

Where Are We Headed?

Alloy Personal Training Business ·

2023/08/02

In this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success.At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed.Rest assured, our goal is to grow with integrity,

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00:52:06

The 5 "Must Do" Nutrition Habits

Alloy Personal Training Business ·

2023/07/26

Embarking on a journey toward optimal health and wellness requires more than just following the latest diet trends or fitness fads.It demands a deeper understanding of the fundamental components that lay the groundwork for success.In this captivating episode, Rick sits down with Alloy franchisee and corporate wellness coach Rami Odeh to discuss the top five nutrition habits to ensure success.It all begins with defining your "why," delving into the very core of your motivations, and unleashing the

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00:28:40

The Single Important Trait of Successful Entrepreneurs

Alloy Personal Training Business ·

2023/07/19

Emotional regulation is a crucial skill that impacts various aspects of our lives, particularly in the realm of business.While many individuals believe they make rational decisions based on intuition, cognitive science reveals that automatic processes and emotional responses often drive our thinking.Understanding the two systems at play in our minds—the autopilot system and the intentional system—can help us recognize when to regulate our emotions and employ deliberate reasoning.By honing this

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00:26:02

How Fitness & Franchising Can Lead To A Fulfilling Life

Alloy Personal Training Business ·

2023/07/12

Entrepreneurship is often described as a self-help journey disguised as a business.It requires personal growth, the ability to make difficult decisions, practice delayed gratification, and tackle challenging tasks.These qualities are closely intertwined with personal development, making them synonymous with the entrepreneurial journey.In this episode, Rick is interviewed by Carl Case of the Local Business Hacks Podcast on Alloy's journey so far and some of the insights he has picked along the

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00:21:58

The Parallels Between Fitness and Business

Alloy Personal Training Business ·

2023/07/05

In this episode, Matt and Rick discuss the parallels between being fit and being successful in business. Alloy has been helping people succeed in both arenas for over 30 years, and Matt and Rick share the top 3 parallels between the two.One of the fundamental traits shared by individuals who are fit and successful entrepreneurs is their ability to delay gratification. In the context of fitness, this means understanding that achieving optimal health and fitness requires consistent effort and time.It

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00:34:54

Hiring for Success

Alloy Personal Training Business ·

2023/06/28

Hiring the right employees is crucial for the success of any organization.It is crucial to have a well-defined hiring process in place to ensure that you attract and select candidates who have the necessary skills, qualifications, and cultural fit for your company.In this episode, Rick and Chamberlynn delve into the pivotal role of hiring in the success of Alloy franchisees, shedding light on the critical factors that determine the potential triumph or failure of hires.They share the key principles

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00:23:42

4 Questions That WiIl Change Your Business

Alloy Personal Training Business ·

2023/06/21

Asking the right questions is an essential part of business growth and evolution.The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition.By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement.In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There are specific

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00:51:19

Franchise or Go It Alone?

Alloy Personal Training Business ·

2023/06/07

When it comes to opening a fitness facility, aspiring entrepreneurs often face a critical decision: Should they go it alone or opt for a franchise model?This dilemma is not unique to the fitness industry but is certainly relevant given the ever-growing demand for fitness services.In this episode, Rick speaks with Alloy franchisee Rami Odeh about the advantages of purchasing an Alloy Personal Training franchise vs. opening your fitness facility. Rami has a unique perspective as he has opened, run,

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