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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:34:52

Is Semaglutide a Friend or Foe of the Fitness Industry?

Alloy Personal Training Business ·

2023/12/13

In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss.The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution?In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles.The key lies in

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00:40:12

How Marek Health's Bloodwork Revolutionizes Health...

Alloy Personal Training Business ·

2023/12/06

In this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar.At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health.This approach goes beyond the conventional disease-focused perspective, offering a lens to health

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00:37:22

Kim Daly on What Makes a Great Franchisee

Alloy Personal Training Business ·

2023/11/29

In this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach.With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising. A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can further be from

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00:56:51

Anti-aging Strategies with Rami Odeh

Alloy Personal Training Business ·

2023/11/22

In this episode, Rick engaged in an enlightening conversation with Rami Odeh, an Alloy franchisee and executive coach, delving into anti-aging strategies.The discussion revolved around the significance of detailed bloodwork and hormonal balance and introducing an exciting addition to the Alloy family – the wellness vendor Marek Health.A fundamental shift in perspective is happening in the health and fitness space, moving away from merely treating sickness to a proactive approach to health.The goal,

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00:36:20

A Discussion with Gym Supps Founder, Jason DeRose

Alloy Personal Training Business ·

2023/11/15

In this episode, Rick interviews Jason DeRose, the founder and CEO of Gym Supps, Alloy's exclusive supplement provider. Jason shares his insights on Gym Supps' origins, unwavering commitment to product quality, and effective supplement sales strategies in a studio setting.Gym Supps stands out for its dedication to quality control, emphasizing the use of cold-pressed powders and avoiding heat-processing, unlike mass-market brands. Testing products post-processing ensures label accuracy and customer

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00:46:41

32 Years and Counting

Alloy Personal Training Business ·

2023/11/08

Alloy Personal Training Business recently achieved a rare milestone in the entrepreneurial world. We celebrated our 32nd anniversary!In this episode, Matt and Rick reflect on the lessons they've learned through the different stages of business.They frame their insights around the four pillars associated with the 32nd-anniversary gift, lapis lazuli: strength, courage, wisdom, and truth.Entrepreneurship is not for the faint of heart. It's a self-help journey disguised as a business. As your business

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00:32:31

The Importance of Internal Challenges for Clients

Alloy Personal Training Business ·

2023/11/01

In this episode, Matt and Rick discuss the importance of running seasonal internal challenges for Alloy clients. They dive into Alloy's four yearly challenges and a bonus summer challenge, explaining the "whys" and "hows" behind each.One of the primary reasons Alloy runs seasonal challenges is to keep clients motivated and engaged throughout the year. While many people are initially enthusiastic about their fitness journey, maintaining that enthusiasm can be challenging.Seasonal challenges, spaced

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00:32:15

The 3 Keys to Successful Phone Sales

Alloy Personal Training Business ·

2023/10/25

Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity.Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful.The first thing you must do in a call is set the right expectations.One common pitfall people make in phone sales is

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00:19:25

2 Proven Techniques to Effectively Evaluate Personal...

Alloy Personal Training Business ·

2023/10/18

Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations.This proactive approach ensures that small issues don't

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00:22:53

The Single Best Organic Marketing Strategy

Alloy Personal Training Business ·

2023/10/11

While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses.It is the single most effective organic marketing strategy known to man for the fitness business.Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community.Cross-promotion, a form of organic

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00:19:32

Blow it Up! 5 Reasons to Change Your Business Model ...

Alloy Personal Training Business ·

2023/10/04

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we

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00:13:49

Rivers And Ponds - How To Combat Trainer Turnover...

Alloy Personal Training Business ·

2023/09/27

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. The

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01:06:39

Why Investing in an Alloy Personal Training Franchise...

Alloy Personal Training Business ·

2023/09/20

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.Gym World's very own Mark Fisher loves it so much that he bought a franchise.At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.Amidst the complexity of some of the concepts in the fitness

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00:23:14

150 Locations and Counting

Alloy Personal Training Business ·

2023/09/13

In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location.The journey has been one of growth, learning, and continuous adaptation.They delve into their reflections on this achievement and the valuable lessons they've picked up along the way.One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business.With more locations and a growing community of franchisees and

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00:25:13

3 Truths About the Real Estate and Construction Process

Alloy Personal Training Business ·

2023/09/06

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during

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00:46:48

Lessons from Rick Mayo's Fitness Entrepreneurship...

Alloy Personal Training Business ·

2023/08/30

In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.His story encapsulates his evolution from a personal

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00:35:17

The Great and Powerful Bryan O'Rourke

Alloy Personal Training Business ·

2023/08/23

In this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry.Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth.When it comes to the future of the

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00:40:57

The Key to Multi-Unit Ownership with Nick Garrity

Alloy Personal Training Business ·

2023/08/16

In this episode, Rick sits down with multi-unit Alloy franchisee Nick Garrity to discuss the keys to scaling to multiple Alloy franchise locations. Nick previously worked with the largest Orange Theory franchisee (140 locations) and brings a unique yet simple perspective.Nick Garrity's insights into multi-unit franchise ownership provide valuable guidance for aspiring franchisees looking to scale their businesses successfully.In managing multiple franchise locations, few factors wield as much

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00:38:10

The Alloy Personal Training Franchise Story

Alloy Personal Training Business ·

2023/08/09

In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.The Alloy model emphasizes personalized training, catering to individual goals, injuries, and

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00:23:17

Where Are We Headed?

Alloy Personal Training Business ·

2023/08/02

In this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success.At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed.Rest assured, our goal is to grow with integrity,

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322 results

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