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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:31:26

Scaling Strong: Nick Garrity on Multi-Unit Mastery

Alloy Personal Training Business ·

2025/12/24

In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.With a deep entrepreneurial background in stretching studios, saunas, and golf performance, Nick explains why consistency, trust, and communication are the real currency of successful fitness operations.He dives into the systems he uses to keep staff engaged (including profit sharing), how he evaluates struggling

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00:20:45

Elevating the Franchise Experience Through...

Alloy Personal Training Business ·

2025/12/17

In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead.With a background in journalism, public relations, and sports management, Rosheika brings a wealth of expertise in shaping internal communications.Her mission is to make sure Alloy’s franchisees have all the resources they need, and they know how to use them, when to use them, and why they matter.Rick and Rosheika also discuss how data can inform communication strategy and the role

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00:29:56

Scripts Don’t Sell. Conversations Do

Alloy Personal Training Business ·

2025/12/03

In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals.Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell the braces but always sell the smile.You’ll also hear about common phone pitfalls and why enthusiasm

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00:44:14

Over 3 Decades Later: I Almost Missed It

Alloy Personal Training Business ·

2025/11/26

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles

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00:34:27

Powered by People: How FIBR Is Helping Alloy Recruit...

Alloy Personal Training Business ·

2025/11/12

One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.William brings years of industry experience, having worked in leadership roles at 24 Hour Fitness and Crunch, where he oversaw

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00:36:43

Success by Design: Franchise Lessons with Erik Van Horn

Alloy Personal Training Business ·

2025/11/05

Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it.In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee, franchisor, investor, and founder of Front Street Equity Partners.With decades of experience across all sides of the franchise table, Erik unpacks what it really takes to thrive in franchising.They explore the true meaning of “semi-absentee” ownership, why early-stage franchisees need a pioneer mindset, and

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00:20:09

Mapping the Future: Alloy Expands to 2,000+ U.S....

Alloy Personal Training Business ·

2025/10/29

Alloy has recently updated its territory mapping system to identify new, high-potential locations.In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential franchisees.With updated demographic data and an analysis of local business dynamics, the company has expanded from 900 territories to over 2000.The episode also discusses the importance of protecting existing franchisees by ensuring that no two locations compete

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00:22:22

Care is Currency- Part 4

Alloy Personal Training Business ·

2025/10/22

In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty. Through stories and real-world Alloy examples, they show how even small deviations in client experience, no matter how well-meaning, can break trust and hurt retention.Even when the core service stays the same, inconsistencies in the client experience create emotional dissonance for customers. Running the play exactly as designed is

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00:21:35

Care is Currency- Part 3

Alloy Personal Training Business ·

2025/10/15

In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.They discuss how Alloy’s focus on small, personalized touches, such as surprising clients with thoughtful gifts and sending post-workout texts, creates a strong emotional bond. These small actions are key to retention and long-term success.Rick and Matt explain why a structured system of care, embedded in Alloy’s

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00:25:24

Care is Currency - Part 2

Alloy Personal Training Business ·

2025/10/08

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big

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00:31:46

Care is Currency - Part 1

Alloy Personal Training Business ·

2025/10/01

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference.From uncomfortable sales moments to deeply personal coaching sessions, Alloy’s model

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00:39:07

Top 5 Supplements You Shouldn’t Skip with Rami Odeh

Alloy Personal Training Business ·

2025/09/24

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.These supplements are essential for improving physical performance, brain health, and overall well-being.They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.This episode is perfect for anyone looking to optimize their fitness journey with the right supplements and

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00:30:29

Innovation in Motion: A Conversation with Lee Hodges...

Alloy Personal Training Business ·

2025/09/17

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about

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00:25:09

Inside FranChoice: Lessons Learned with Jared Breen

Alloy Personal Training Business ·

2025/09/10

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise

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00:34:37

The Director’s Edge: Role, Rhythm, and Results

Alloy Personal Training Business ·

2025/09/03

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic

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00:34:20

Purpose-Driven Profits: Scott Weaver’s Alloy Journey

Alloy Personal Training Business ·

2025/08/27

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.He discusses the value of systems, the transition from hands-on labor to process-driven

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00:18:12

Learning That Scales: Alloy’s New LMS Advantage

Alloy Personal Training Business ·

2025/08/20

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a

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00:32:33

Selling Longevity: Jay Croft on Marketing Fitness to...

Alloy Personal Training Business ·

2025/08/13

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic.Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often overlooked in the fitness space.Jay breaks down how fitness for those over 50 isn’t about hitting extreme

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00:26:04

Driving Franchise Wins with Kelly Johnston

Alloy Personal Training Business ·

2025/08/06

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of

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00:24:43

Franchise Funding 101: How to Finance Your Dream

Alloy Personal Training Business ·

2025/07/30

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring owners through the complex franchise process.Rick and Suzanne break down six ways to fund your Alloy

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