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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

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All Episodes

31:16

Volunteer to Help USHBC Make Blueberries the World’s...

The Business of Blueberries ·

2022/12/16

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Amanda Griffin, vice president of education and engagement, and Shelly Hartmann, chair of the USHBC and owner of True Blue Farms. They sit down to discuss the changes to the USHBC committee process, and why they think the new process will make participating in USHBC more accessible to all who would like to get

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37:56

The Global State of the Blueberry Industry

The Business of Blueberries ·

2022/12/09

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Colin Fain of Agronometrics, International Blueberry Organization (IBO) report contributor Matt Ogg and USHBC/NABC Director of Business Intelligence Joe Vargas. They discuss the recent IBO Global State of the Blueberry Industry Report, which includes extensive research and insights into current dynamics

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33:21

USHBC Launches Data and Insights Platform and the...

The Business of Blueberries ·

2022/12/02

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares the responses, comments and questions from industry stakeholders about the data platform provided by USHBC. Joe Vargas, director of business intelligence for the USHBC, joins Cronquist to share how we can develop this platform to help drive our category and ensure that blueberries continue to be recognized for the

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26:24

Blueberry Flavor Preferences With Patricio Muñoz, Ph.D.

The Business of Blueberries ·

2022/11/22

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), sits down with University of Florida blueberry breeder Patricio Muñoz, Ph.D., to talk about flavor. This was recorded live at the International Fresh Produce Association (IFPA) Global Produce and Floral Show in Orlando, Florida.“The way we do it is every cultivar we release is usually run for sensory panels up to three

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27:51

The Impact of Grab a Boost of Blue at Retail

The Business of Blueberries ·

2022/11/11

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), discusses the tactics and leverage retailers across the country have experienced with the Grab a Boost of Blue campaign. The audio is taken from the retail-focused session at The Blueberry Summit last month in Nashville. You'll also hear from Don Ladhoff, president of FreshSmartSolutions.“I really believe it's one of the

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39:17

Insights From Blueberry Consumers: Usage and Attitude...

The Business of Blueberries ·

2022/10/21

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Grant Prentice, senior vice president of strategic insights at Padilla FoodMinds. Cronquist and Prentice discuss the recently conducted study on blueberry Usage and Attitude (U&A) study, which provided insights into blueberry consumers and their preferences and habits.“Blueberries have enjoyed tremendous

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31:35

Blueberries Around the World [IFPA Webinar Highlights]

The Business of Blueberries ·

2022/10/14

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares an overview of key trends impacting global blueberry production and consumption. These clips were recorded for a webinar hosted by the International Fresh Produce Association. Cronquist was joined by colleagues from Chile, Mexico, Peru and South Africa as they presented and discussed challenges and opportunities in

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29:54

Global Market Opportunities With Steve Magami

The Business of Blueberries ·

2022/10/07

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Magami, co-founder and chairman of Agrovision. Agrovision is a vertically integrated grower, packer, shipper and marketer of blueberries, raspberries, blackberries and table grapes from Perú, Mexico and Morocco. Magami discusses how Agrovision views the global opportunities in blueberries, and shares his

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31:10

New Jersey Blueberries With Art Galletta

The Business of Blueberries ·

2022/10/03

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by New Jersey blueberry grower Art Galletta. Galletta shares his experience growing up as a familiar name in the blueberry industry and his family’s history in the business. He also discusses the New Jersey crop this year and his view on the importance of USHBC and NABC.“Taste is still really high on the criteria

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35:39

Developing Blueberry Industry Leaders

The Business of Blueberries ·

2022/09/15

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Micah Weiss, sales and grower support at Fall Creek Farm & Nursery and USHBC/NABC’s own Amanda Griffin, vice president of engagement and education. Micah is part of the inaugural class of the Blueberry Industry Leadership Program, initiated and organized by USHBC. Together, Micah and Amanda discuss the

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37:34

The Future of Blueberries Is Data Driven

The Business of Blueberries ·

2022/09/08

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Joe Vargas, director of business intelligence at USHBC/NABC, and John Marshall, vice president of services at Bytecode IO. USHBC and NABC recently refreshed their organizational and programming strategies with an increased emphasis on data. A significant move to that end was hiring Vargas. Listen to meet Vargas,

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40:52

Giving a Boost to a Good Cause With Pamela Taylor of...

The Business of Blueberries ·

2022/09/01

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Pamela Taylor, senior vice president and chief communications and marketing officer for Share Our Strength. As part of the journey to make blueberries the world’s favorite fruit, USHBC celebrated grabbing a boost of blue and giving a boost to a good cause in partnership with No Kid Hungry during National

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17:09

Audience Feedback and Extended Crop Report

The Business of Blueberries ·

2022/08/23

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), reflects on two full years of creating the podcast. In this short episode, Cronquist shares the impact the show’s had on the industry, and asks for your feedback. Please fill out the podcast listener survey.“I want this show to continue to grow, improve and reach even more people because of the great resource and content

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30:00

Quality and Genetics - Part Two With Brad Moorer of...

The Business of Blueberries ·

2022/08/12

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brad Moorer, president and CEO of MBG Marketing. MBG Marketing is a producer-owned blueberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association. Moorer took over the president and CEO role from Larry Ensfield last May. Prior to that, he served as CFO and vice president of MBGs

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34:45

Cooperatives and Grower Profitability With Brad...

The Business of Blueberries ·

2022/08/05

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brad Moorer, president and CEO of MBG Marketing. MBG Marketing is a producer-owned blueberry cooperative that was formed in 1936 as the Michigan Blueberry Growers Association. Moorer took over the president and CEO role from Larry Ensfield last May. Prior to that, he served as CFO and vice president of MBGs

en

34:21

White House Conference on Hunger, Nutrition and...

The Business of Blueberries ·

2022/07/29

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Mollie Van Lieu, vice president of nutrition and health at the International Fresh Produce Association (IFPA). Her work centers on increasing access and consumption of fruits and vegetables, and improving overall dietary quality through effective public policy. Van Lieu and Cronquist take a look at the current

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38:12

Bird Management with Larry Bodtke and Catherine...

The Business of Blueberries ·

2022/07/22

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Catherine Lindell, Ph.D., Associate Professor at the Center for Integrative Biology where she also serves as Graduate Program Director. Alongside her research team, she combines theoretical and applied approaches to the study of the behavior and ecology of birds and the roles of birds in ecological functions and

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36:10

California Agriculture With CDFA Secretary Karen Ross

The Business of Blueberries ·

2022/07/14

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Karen Ross, secretary of the California Department of Food and Agriculture (CDFA). Secretary Ross discusses some of the challenges and opportunities facing California agriculture and, more generally, specialty crops.Secretary Ross has strengthened partnerships across government, academia and the nonprofit sector

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36:07

Update on 2021 Weather Events in the Pacific Northwest

The Business of Blueberries ·

2022/07/01

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), dives into the impact of two extreme weather patterns experienced over the past year in the Pacific Northwest. Between severe heat and flooding events, blueberry producers have been faced with significant obstacles and unknown outcomes. To provide more depth and insight into these severe weather events on the blueberry

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34:19

The Cognitive Benefits of Blueberries

The Business of Blueberries ·

2022/06/23

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), dives into some exciting research regarding the cognitive benefits of incorporating blueberries into your daily diet. Cronquist is joined by NABC/USHBC Senior Director of Nutrition and Health Research Leslie Wada, Ph.D., and Robert Krikorian, Ph.D., a professor in the Department of Psychiatry and Behavioral Neuroscience and

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227 results

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