Confessions of a Higher Ed CMO — with Jaime Hunt

As marketing higher education matures, measuring the return on investment is one of the most important things a CMO can do, but tackling that can be really challenging. In this episode, analytics and measuring guru Josh Dodson gives practical tips for measuring ROI in a way that helps determine the effectiveness of tactics but also helps justify marketing spend. Takeaways from this episode include:why measuring ROI is importanttips for creating a measurement planpractical guidance for tracking

In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more. Learn more about the universality of the challenges we face, tips for the new CMO, ideas for recruiting and retaining staff – and much, much more.Learn more about this episode in our show notes.- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The

Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education. The two discuss how marketing is a value driver, how to help other senior leaders understand how and why CMOs should contribute to conversations about the strategic direction of our organizations, and what trends we should be watching as we consider the demographic cliff. Learn

Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.- - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made