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PODCAST

The Content Byte

Rachel Smith and Lynne Testoni

Hosts Rachel Smith (from Rachel"s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We"re shooting for 15-minute episodes, but can"t promise anything because we can both talk the leg off a chair.

business careers

All Episodes

28:47

Freelance writer Alley Pascoe on long-form features...

The Content Byte ·

2023/11/19

This week on the podcast, Rachel and Lynne chat with writer Alley Pascoe. Alley has just completed her latest ghostwriting project, My Mother's Eyes with Shanelle Dawson. She talks about ghostwriting, working with celebrities and the special bond she shares with her authors, as well as how she maintains a successful freelance career as a feature writer. We chat about: How she secured her first ghostwriting project How to channel someone else's voice Dealing with the publicity machine Long-form

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57:18

Tips for new and veteran copywriters by copywriter,...

The Content Byte ·

2023/11/12

This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Writing persuasive copy and how it's a mindset The sales journey and how copywriting fits in How to use AI tools in a constructive way Mistakes new writers make Essential courses and skills that

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39:12

How to put yourself out there (even if you’re a...

The Content Byte ·

2023/11/05

This week on the podcast, Rachel and Lynne talk with branding expert Carlii Lyon about how to increase awareness of you and your work, without making you feel uncomfortable. Carlii chats about: Why personal branding is important How it can grow your business How to reduce the 'ick' factor How introverts can survive networking functions How feeling confident comes after 'confident action' Carlii's website is: https://carliilyon.com.au/ Her LinkedIn page is: https://www.linkedin.com/in/carliilyon/

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52:42

Social media for freelancers: Tips for getting leads...

The Content Byte ·

2023/10/29

This week Rachel & Lynne are chatting with Anfernee Chansamooth, a marketer and social media guru, talking about how you can use social media to build your business and get more leads. We chat about: His favourite social platforms for freelancers Mistakes that freelancers make Why targeting a broad market doesn't work How consistency pays off on social media How much you should share on your social channels Anfernee's website is here: https://www.anferneec.com/ He has compiled a bonus page of

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47:53

Financial writer and freelancer Michelle Bowes on how...

The Content Byte ·

2023/10/22

This week Rachel and Lynne have successful financial journalist Michelle Bowes on the podcast to talk about creating a business mindset with your freelance business. Michelle has successfully juggled the worlds of words and money and she shares her tips on common mistakes freelancers make, how to earn more and how to cut down your business costs. She talks about: Finding confidence to talk about money How to quote and invoice without fear How to set up your freelance business the right way

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57:54

Charlotte Wood on her new novel, being a successful...

The Content Byte ·

2023/10/15

We are back after a short break - and we have a great episode to share today. This week, Rachel and Lynne chat with award-winning novelist Charlotte Wood about the ups and downs of writing literary fiction. Charlotte shares her early days as a writer, including how she supplemented her income before she found success. We chat about: What literary awards mean and if they help your career Choosing the right publishing team Working with difficult topics Going on the publicity trail for your books

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24:15

Key learnings from The Content Byte Summit

The Content Byte ·

2023/09/24

This week, Rachel and Lynne are recovering from our first-ever The Content Byte Summit. It was a whirlwind of two and a half days of learnings, connections and aha-moments. This week, before we both take a break, we are going through our favourite tips and tricks from all the speakers and panels - and what we are taking to our own freelance business. We talk about: Ed Gandia's keynote talking about how to charge for the value that you add to your clients - not strategy, but advising The panel with

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19:49

The Content Byte Summit - why you need to be there!

The Content Byte ·

2023/09/04

This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and panel chats that are occuring during the two days of the Summit. The Summit will be held from September 14-16 at the Australian National Maritime Museum in Sydney and we wanted to share some of the highlights that we are really excited about, including Keynote speaker Ed Gandia - moving up the value

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52:41

Creative business consultant Monica Davidson on...

The Content Byte ·

2023/08/27

This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to help them build their businesses and gain confidence. We chat about: Practical business advice for creatives Common mistakes freelancers make Working with government departments and agencies Helping people convert a hobby into a professional business Working with and training mentors Managing staff

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42:34

Writer Eagranie Yuh on white papers, branded podcasts...

The Content Byte ·

2023/08/20

This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who’s had an interesting career journey (but isn’t that all of us, really?). Eagranie chats about about how her background brought her to working on her own, writing white papers and doing branded podcasts for clients. She shares lots of fabulous ideas and tips, including: How a career coach helped her turn her passion for writing into a career What it's like to work for big international brands What white papers are and how to make

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40:51

Literary agent Lou Johnson about what agents do,...

The Content Byte ·

2023/08/13

This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than 20 years in publishing, Lou shares her knowledge on all things book-related. In our discussion, she chats about: How publishing has changed over the years What agents do How to find one How to get a publishing deal How to market your book And whether you can really make money as a novelist in Australia

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47:55

RE-RELEASE! Finding content marketing clients with...

The Content Byte ·

2023/08/06

This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago. This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She

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30:33

Rebecca Lowrey Boyd on embracing digital media

The Content Byte ·

2023/07/31

This week on the podcast, Lynne and Rachel chat with one of our digital heroes - Rebecca Lowrey Boyd. Rebecca is the digital managing editor of Better Homes and Gardens, Australia's leading homes website. She also founded Wee Birdy in 2007, a London-based blog devoted to London shopping and design, an innovative site in the heyday of blogging that we both loved. Rebecca talks about working on the digital side of a large media brand and the move towards omnimedia channels of print, digital and TV

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34:47

Susan Horsburgh on writing Two Of Us columns,...

The Content Byte ·

2023/07/23

Freelance writer Susan Horsburgh has an enviable CV and portfolio, writing for some of the country's most prestigious titles, including the Australian Women's Weekly, The Good Weekend (in the Sydney Morning Herald and The Age) and Qantas magazines. She has written more than 30 Two of Us columns for The Good Weekend, which we know is a highly read and sought-after commission for freelancers. In her chat with Rachel and Lynne this week, she talks about: Her career to date (lots of great stories!)

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01:02:28

Sourcebottle’s Bec Derrington on creating a resource...

The Content Byte ·

2023/07/16

This week, Rachel and Lynne are chatting to a different style of guest - Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we both use regularly. Bec shares the story behind Sourcebottle - why she started it and how it works. During our wide-ranging chat we talk about: Her background in PR and how she saw the gap in the market The challenges in running a small business The changing media landscape How she connects

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35:27

Steve Colquhoun on working as a freelance journalist,...

The Content Byte ·

2023/07/09

This week, we're chatting to Steve Colquhoun - a journo, editor and copywriter based in Geelong, Victoria. He started in media at the age of 17 after leaving school, cutting his teeth on mastheads such as The Age, Herald Sun and Cairns Post. He's also worked extensively as a motoring journalist - and since going freelance in 2016 has met the content needs of a variety of clients including Mercedes-Benz, Deakin University and NAB. We chat to Steve about... + what it's really like writing about the

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18:26

New to freelancing? Here's how to get your first clients

The Content Byte ·

2023/07/02

This week, hosts Rachel and Lynne are responding to a question we had on Instagram from an entry-level writer asking how to get her first clients. So we are sharing our 12 tips (6 from each of us) on how to land your first freelance writing client when you have no experience. We talk about: Finding your niche Using that niche to target clients in that area Partnering with freelancers who are a little bit ahead of you and might be able to sub-contract to you, so you start to get some clippings How

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31:17

Dilvin Yasa on working as a freelance travel writer...

The Content Byte ·

2023/06/25

The life of a freelance travel writer sounds like a dream gig (and one we have always wondered about) - so this week Rachel and Lynne are chatting with freelancer and columnist Dilvin Yasa. Dilvin talks about the reality of working as a travel writer. In our chat, Dilvin talks about: The challenge of getting your foot in the door if you live in the 'wrong postcode' How men's magazines taught her how to write well The reality of spending weeks on the road How she juggles the demands of a weekly

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40:57

Jodie Spiteri-James from the ASA on literary speed...

The Content Byte ·

2023/06/18

This week, Rachel and Lynne welcome Jodie Spiteri-James from the Australian Society of Authors (ASA) to the podcast. Jodie is the Professional Development and Events Manager at the ASA and responsible for one of the society's most successful programs - Literary Speed Dating. With more than 20 years experience in publishing, Jodie talks about: The rise of e-books and audio books How the industry works How to get published How the speed dating events work Mistakes prospective authors make

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41:01

Melanie Hansch on moving to New York and working for...

The Content Byte ·

2023/06/11

Magazine editor and writer Melanie Hansch joins Rachel and Lynne on the podcast this week talking about her work as deputy editor of the prestigious Food and Wine magazine in the US. Melanie shares her career journey, starting as a food writer and critic in Australia and being mentored by publishing legend Donna Hay before moving to the States. She shares her observations on the differences between magazines in each country, why print is not dead and what it was like proving herself all over again

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293 results

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