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PODCAST

The Content Byte

Hosts Rachel Smith (from Rachel"s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We"re shooting for 15-minute episodes, but can"t promise anything because we can both talk the leg off a chair.

business careers

All Episodes

38:36

The Content Trends We Need To Talk About – with...

The Content Byte ·

2025/12/14

This week, Rachel and Lynne are chatting with Maria Izvestkina, a multidisciplinary creative leader from Canva. They discuss the importance of protecting creative energy, the impact of AI on design, trend spotting, and how to live a creative life. Maria shares insights on: The evolving role of AI in creative work How to harness social media for creative expression Effective use of Canva features and templates Developing a playful and experimental mindset to fuel creativity Practical tools and

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40:08

Living a career around books and reviewing, with...

The Content Byte ·

2025/12/07

This week, Rachel and Lynne dive into the art of books and book reviewing with guest Nicole Abadee, a book reviewer for the Sydney Morning Herald's Good Weekend. Nicole discusses her transition from barrister to reviewer, the surprising way she scored the reviewing gig, and the influence of social media on book marketing. She also offers valuable tips for authors seeking reviews and shares her methods for selecting standout books. There's so much gold here, as Nicole talks about: The challenges of

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52:24

How to Stop Gaslighting Yourself – with Mark Jones

The Content Byte ·

2025/11/30

This week Rachel and Lynne discuss whether you are your own worst enemy, with a thoughtful look at improving your business and personal mindset with guest Mark Jones, an author and mindset strategist, who explores the concept of gaslighting yourself and the psychological impacts of negative self-talk. He shares tips on: Why it is important to be kind to yourself How to rewrite these internal narratives The importance of self-belief Different techniques to foster a healthier mindset It's all

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01:03:07

What you can do to protect yourself from AI - with...

The Content Byte ·

2025/11/23

This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt. During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including: • The importance of niching down and building expertise • Leveraging AI tools for efficiency • Creating and maintaining owned assets like newsletters and

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41:09

Big-Biz Strategies Solo Operators Can Steal, with...

The Content Byte ·

2025/11/16

This week, Rachel and Lynne are chatting with Ashley Cisneros Mejia, a freelance communication strategist and host of the 'Talk Freelance to Me' podcast. Ashley shares her journey from agency owner to solo freelancer, highlighting the processes and systems she brought into her current business from larger agencies. We also explore: The value of community and networking for maintaining creativity and client relationships The evolving freelance market Integration of AI in business operations The

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41:30

Lucie Robazza on 5 micro-habits to prioritise your...

The Content Byte ·

2025/11/09

This week, Rachel Smith and Lynne discuss essential health habits for freelancers with guest Lucie Robazza. Lucie, a certified health coach and personal trainer, shares practical tips on: Incorporating simple exercise routines The importance of protein-rich diets How to maintain good posture for productivity and long-term health How good health can make you more efficient - and make more money Quick and healthy snack ideas The episode covers habit-building techniques, such as micro habits, and

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39:00

Marketing without shouting, with Mia Fileman

The Content Byte ·

2025/11/02

This week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers. We talk about: The concept of the 'trust recession' Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation Effective community engagement Unconventional collaborations The importance of one-on-one client interactions, which help freelancers build genuine trust and stand out in a crowded market The episode also provides an overview of

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42:17

Ilise Benun on how to use AI to find clients

The Content Byte ·

2025/10/26

This week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives. In a practical and inspiring chat, Ilise takes us through (step-by-step) how to utilise AI for client acquisition, showing how to find your perfect clients and then how you can reach out. It's a great conversation, talking about: Why you still need to build relationships in real life Identifying target markets with AI Crafting effective AI prompts Approaching new

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01:08:27

Perfecting a creative flow as a freelancer – with...

The Content Byte ·

2025/10/19

This week Rachel and Lynne discuss productivity, creativity, and the concept of flow states with guest Steven Puri, the founder and CEO of the Sukha Company. Steven shares his career journey, from working on visual effects for blockbuster movies to developing an app that helps knowledge workers focus and minimise distractions. We chat about: Why it is important to find your "flow state" and practical tips to achieve it Understanding how you work best The importance of a structured routine The

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27:23

Content chief Keshnee Kemp on social media, working...

The Content Byte ·

2025/10/12

This week, Rachel and Lynne dive into what’s working (and what’s not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One. Keshnee shares insights on: her career journey, from mags to TV to working in client-side and in agencies how traditional media, brand side and agency-side differs why media prepped her for Woollies, then Woollies prepped her for agency work bringing journalists into marketing, and why they can make great

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40:14

3 tools to stay focused, finish projects and feel...

The Content Byte ·

2025/10/06

This week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive: • personal kanban • six-week project rounds • structured journaling She says these tools help freelancers manage tasks effectively, focus on personal projects, and reduce mental clutter. Claire also highlights the importance of setting clear, actionable goals

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29:50

Creating Inclusive and Accessible Content with Zoe...

The Content Byte ·

2025/09/28

This week, Rachel and Lynne explore the importance of creating inclusive and accessible content with award-winning journalist and disability advocate Zoe Simmons. Zoe shares her experiences with chronic illness and disability, discussing how these have shaped her career and advocacy work. Key topics include: The significance of using accessible language Practical tips for making content more accessible The impact of lived experiences in storytelling Zoe also touches on managing multiple

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37:44

How a services guide will attract clients, with...

The Content Byte ·

2025/09/21

This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective. Kendall shares insights on: What a services guide is Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy How a services guide can help build an email list Why freelancers should be displaying their rates, even if your pricing can vary The essential elements for a compelling services guide Tips for

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43:32

Why Saying “No” Isn’t Enough with Maggie Patterson

The Content Byte ·

2025/09/14

This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy. We explore: The importance of setting firm boundaries in freelance work Strategies to control your schedule How to build a sustainable, stress-free business The benefits of having clear communication and expectations with clients to foster trust and long-term business success Transitioning from spreadsheets to automated

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38:51

Liv Steigrad on 5 things you need to talk about in...

The Content Byte ·

2025/09/07

This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers. We also chat about: How to effectively position your services The impact of AI on freelancing Liv's experiences with financial transparency through her 'Dirty Money' series Liv's podcast, which is

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54:49

When a major life event makes you re-evaluate your...

The Content Byte ·

2025/08/31

This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer. Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as he talks about the profound impact this traumatic event had on his professional and personal life. It's a fascinating chat as we dive into Chris's

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41:26

Joanna Savill on blending journalism with events

The Content Byte ·

2025/08/24

In this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald. The discussion covers: The transformation of Australia's food media over the years Integrating immersive experiences in events How to leverage your transferable skills Managing the ups and downs of freelance life The early days of food websites

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52:56

Jane Manning on being a director and writer for...

The Content Byte ·

2025/08/17

This week, Rachel and Lynne are chatting with award-winning director and writer Jane Manning. The discussion delves into Jane's impressive career in television and documentary films, which includes being one of the early female directors on Home & Away (and why programs like that matter), as well as significant projects such as Who Do You Think You Are? and Ka-Ching! Pokie Nation. During our chat, Jane shares: Her journey from documentary filmmaking to TV drama Her creative processes The challenges

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34:20

Better Homes & Gardens editor Megan Osborne on...

The Content Byte ·

2025/08/10

This week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine. Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine. She discusses: the evolving role of a magazine editor the integration of print and digital content why you need to understand audience data leveraging social media to engage younger audiences what she's

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49:26

Stop the Scroll: Evelina Kaganovitch on How Clear...

The Content Byte ·

2025/08/03

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon. The conversation covers: Niching down in the freelance world Using social listening tools and AI to improve copy quality Finding the balance between the personal touch and technological help How to

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288 results

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