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PODCAST

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!

business entrepreneurship

All Episodes

47:20

Owner Spotlight: Pete Stagl & Servant 360

The Spiro Podcast: Managing your Real Estate... ·

2022/11/21

This week we talk with Pete Stagl, owner of Servant 360 for the continuation of the Spiro Podcast Owner Spotlight Series. Pete share's about his company, but dives into a timely topic for all of us: how to market your Real Estate Media company through a recession. 0:00-0:48 Preview 0:49-6:27 Intro 6:28-7:36 Intro to Pete and Servant 360 7:37-12:38 Pete’s perspective on the current market and economy 12:39-13:27 Will some real estate media companies fold? Companies have to be prepared and

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28:57

Owner Spotlight Series: Tashara Milligan & Open Peek...

The Spiro Podcast: Managing your Real Estate... ·

2022/10/31

We're starting a new series on the Spiro Podcast. It's the Owner Spotlight Series! Each episode in this series we will spotlight a Real Estate Photography Business owner and their business, both large and small businesses. There are some incredible stories out there of how these business owners started their businesses, and they have valuable insight and wisdom to share with you! In this first Owner Spotlight Series episode, we'd like to introduce you to Tashara Milligan, owner of Open Peek

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31:22

How to Increase Your Average Sale Price

The Spiro Podcast: Managing your Real Estate... ·

2022/10/24

The market is changing. Realtors are having a harder time getting listings, which can mean there are fewer listings to photograph. So how can we make more per shoot to make up for potentially fewer appointments. Or, alternatively, maybe you have you have all the appointments you want to shoot, but you need to make more. How do we increase our Average Sale Price per real estate photography appointment? Todd, Craig, and VP of Sales at WOW Video Tours, Steve Musser discuss how you can maximize

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35:48

Pricing & Packaging Your Real Estate Photography &...

The Spiro Podcast: Managing your Real Estate... ·

2022/10/17

One of the most often asked questions we see is "How should I price my real estate photography?" Closely related to that is: "How do I package my services?" In this episode of the Spiro Podcast, we tackle both of those questions! Show Summary: 0:00-3:52 Intro 3:53-14:35 Should I package by the number of photos I deliver or by the home's square footage? Keep it simple You know what you offer and what your packages mean; your Realtors don’t Put yourself in their shoes- they are busy and want easy

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31:39

How to Hire and Keep Photographers & Videographers

The Spiro Podcast: Managing your Real Estate... ·

2022/10/10

Like almost any industry right now, finding qualified contractor and employee photographers & videographers to help grow your business is a challenge. Todd & Craig speak with Ryan Lieurance, VP of Training at WOW Video Tours to discuss how to not just find, but also retain photographers and videographers that can help you grow your real estate photography business. Show Summary Notes: 0:00-4:16 Intro 4:17-5:47 Ryan’s experience as both a photographer and VP of Training 5:48-7:04 Challenges WOW

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28:03

Bookkeeping & Finances in Your Real Estate Marketing...

The Spiro Podcast: Managing your Real Estate... ·

2022/10/03

It may not be the most glamorous topic in the world, but let's face it: staying on top of our accounting and having at least a basic understanding of our numbers, balances, reconciliation and the like is critical to running a successful real estate photography and videography business. Accounting may not be your favorite topic (but maybe it is), but knowing the basics of running your books is important. WOW Video Tours General Manager Derek Mayer joins Todd & Craig to talk about basic, solid

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32:48

Copyright/Licensing Questions & Issues - Adam Taylor

The Spiro Podcast: Managing your Real Estate... ·

2022/09/26

One of the most common questions real estate photographers ask is about copyright and licensing of their photos. Who owns the rights to the photos? Do they need to be licensed? What happens if a listing changes hands and the new Realtor wants the photos the first Realtor paid for? Can the photographer use their own photos in other applications? Our special guest, Adam Taylor joins Todd & Craig this week to tackle these questions and give you some creative ideas on what licensing your photos can

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42:54

PMRE and Dominic Wilkerson

The Spiro Podcast: Managing your Real Estate... ·

2022/09/19

Dominic Wilkerson of Dom Does Media joins Todd & Craig on the Spiro Podcast to talk about the upcoming PMRE Conference, and how he got into Real Estate Media. His story is an inspirational one that will encourage you to keep going after your business! Dominic Wilkerson's Social Outlets: Instagram: @DomDoesMedia YouTube: https://www.youtube.com/c/DominicWilkerson Website: http://domdoesmedia.com Facebook: REPuNDERGROUND Group Show Summary: 0:00-2:02 Intro 2:03-3:05 PMRE 3:06-7:26 Introducing

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34:39

Outside the Box Marketing Ideas For Your Real Estate...

The Spiro Podcast: Managing your Real Estate... ·

2022/09/12

Jordan Powers of Jordan Powers Photography joins us this week to talk about marketing ideas that are on the more creative side, to help you build your client base for your Real Estate Photography & Videography business! Check out his website at: http://jordanpowersphotography.com, and his Instagram account at: @jrdnpwrs Show Summary: 0:00-2:19: Podcast Open/Teaser: No One Cares about Real Estate Photography, except us. 2:20-3:53: Welcome & Introduction of Spiro Software 3:54-5:35: Introduction of

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23:47

Do We Need to Provide Every Service a Realtor Expects?

The Spiro Podcast: Managing your Real Estate... ·

2022/09/06

Realtors are asking for more and more in regards to services that Real Estate Photographers & Videographers provide, up to and including installing signs. Do we need to provide every product or service that a Realtor asks for? Show Summary: 0:00-3:00 Intro 3:01-5:52: Introduction of Question: Do Real Estate Photographers need to offer every product or service a Realtor asks them for? Real Estate Photographers today are largely offering more marketing services beyond photography than they used

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19:41

Exclusivity Agreements: Job Security or a Trap?

The Spiro Podcast: Managing your Real Estate... ·

2022/08/29

The concept of an exclusive agreement to provide Real Estate Photography, Videography and other image marketing services for a large brokerage in your market can be a tempting one. But is it a good idea? Listen in as Todd & Craig discuss the pros and cons of Exclusive Agreements with Broker Clients in this episode of The Spiro Podcast: Managing Your Real Estate Photography & Videography Business. Show Summary: 0:00-2:33 Intro 2:34-5:28: Introduction of Idea of Exclusive Contracts/Agreements -

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24:03

The Benefits of Joining Your Local Realtor Board

The Spiro Podcast: Managing your Real Estate... ·

2022/08/22

What is a Realtor Board? Should I join one? CAN I join one since I"m not a Realtor? Why would I want to join a Realtor Board? We'll answer all these questions with our special guest Pete Stagl of Servant 360, a fellow Real Estate Photographer/Videographer, and marketing professional. He'll share his experience and insights on why joining a Realtor Board as a Real Estate Photographer/Videographer is one of the best things you can do to grow and advertise your business. Show Summary: 0:00-3:10

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22:58

Should I Grow/Expand My Business to Survive...

The Spiro Podcast: Managing your Real Estate... ·

2022/08/15

Here's the situation: You have a large competitor moving into your market. You currently like the place your business is at in terms of volume, but you know that this competitor may, and probably will cut into your current business. Do you grow beyond your comfort zone in what you like to do, in order to stay competitive, or do you maintain your business and find new clients if you lose some, and continue to enjoy what you do? Todd Kivimaki and Craig Magrum discuss in depth the challenges of

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29:54

How to Sell to the Needs of Realtors

The Spiro Podcast: Managing your Real Estate... ·

2022/08/08

In this episode, Todd & Craig talk about how to most effectively structure your products and services to sell to the needs of Realtors. In order to sell effectively to a Realtor, we have to package things in a way that makes sense to the Realtor. There are different approaches, and in this episode we share what has worked best for us when it comes to making it easy for our Realtor clients to order, and to maximize the marketing potential of the listing. 0:00-4:16 Intro 4:18-5:21 PMRE

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28:56

Networking with Realtors One on One - Part 2

The Spiro Podcast: Managing your Real Estate... ·

2022/08/01

In this episode of the Spiro Podcast: Managing your Real Estate Photography & Videography Business, we welcome our special guest Chris Voge. Chris is the WOW Video Tours Business Development Specialist for the Columbus, OH market. We pick his brain on how to structure/sales presentation to a Realtor, how to discover their marketing needs, present solutions, and ultimately ask for the sale! Be sure to subscribe! 0:00-3:39 Intro and recap of Part 1 3:40-9:08 Cold calls “Did I catch you at a good

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21:09

Networking with Realtors One on One - Part 1

The Spiro Podcast: Managing your Real Estate... ·

2022/07/25

In this episode of the Spiro Podcast: Managing your Real Estate Photography & Videography Business, we welcome our special guest Larry Laughter. Larry is the WOW Video Tours Business Development Specialist for the North Carolina market. We pick his brain on how to make that first connection with a Realtor, and how to grow your business by connecting with more Realtors. We'll also cover overcoming objections and being yourself in the "sales" role. Be sure to subscribe! 0:00-1:02 Intro 1:03-3:32 I

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15:40

Receiving Payments and Minimize Not Getting Paid

The Spiro Podcast: Managing your Real Estate... ·

2022/07/18

There are different ways to receiving payment for your real estate media services from your clients. We'll explore those various ways in this episode of the Spiro Podcast, along with how to minimize not getting paid by your client. Listen in for more, and be sure to subscribe! Podcast Outline: 0:00-1:47 Intro 1:48-4:51 How can I receive payments and minimize not getting paid? Make payment simple- people expect to pay via credit card The 3% processing fee is the cost of doing business 4:52-9:31

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14:07

Gas Surcharges - Taking care of your Photographers

The Spiro Podcast: Managing your Real Estate... ·

2022/07/14

This is a special edition of the Spiro Podcast. Gas prices are the highest they've ever been this summer. When you as a photographer, or your team, have to travel thousands of miles a year for work, this can take a toll on your bottom line. What can you do to offset this huge increase in fuel cost? Listen in for more and be sure to subscribe if you haven't already! Show Outline: 0:00-1:27 Intro 1:28-2:43 Fuel prices directly impact photographers’ bottom line 2:44-4:55 How much is the increase

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26:34

Brokerage Deals

The Spiro Podcast: Managing your Real Estate... ·

2022/07/11

For a Real Estate Media business, what exactly is a "Brokerage Deal"? What's the purpose of such a deal? How do you get one? And what benefit will it have for your real estate photography and videography business? Listen in on this episode of the Spiro Podcast to learn more, and be sure to subscribe! O 0:00-2:44 Intro 2:45-06:03 How did Wow start? 06:04-07:21 How was Spiro created? 07:22-11:36 Why do I need brokerage deals? Wow has seen exponential growth from brokerage deals What is a broker

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119 results

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