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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

23:01

Scaling Magento SaaS and Building Community: A Chat...

Talk Commerce ·

2024/09/19

In this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company, the value of attending Magento conferences, and the role of the Magento Association in fostering community engagement. The conversation also

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26:02

Beyond Amazon Lockers: The Future of Delivery &...

Talk Commerce ·

2024/09/17

In this episode of Talk Commerce, Van Tucker, VP of Technology Partnerships at Harbor Lockers, discusses the innovative solutions being developed in the locker industry. He explains the concept of a public locker network that allows multiple companies to utilize lockers for various purposes, including deliveries and returns. Van highlights the partnerships being formed with local businesses and the future potential of locker technology, including autonomous delivery solutions and

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31:03

Meet Magento Florida & Beyond: A Conversation with...

Talk Commerce ·

2024/09/12

In this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open source, and the role of the Magento Association in supporting the ecosystem. The conversation emphasizes the significance of creating a welcoming

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35:25

Revolutionizing Home Sharing: Trust, Community, and...

Talk Commerce ·

2024/09/10

Bo Abrams, the CEO of Komu, discusses the concept of home sharing and how Komu is creating a social network for sharing primary homes. He highlights the importance of trust and relationships in the home sharing process and how Komu aims to connect people within their trusted networks. Bo also talks about the challenges of scaling the platform and ensuring that hosts list their homes for cost rather than profit. He shares his excitement about the growing community on Komu and the potential

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20:37

Magento Community: Meet Magento Netherlands and...

Talk Commerce ·

2024/09/07

Sanne Bolkenstein, the producer of Meet Magento Netherlands, discusses the importance of community in the Magento ecosystem. She highlights the role of Meet Magento in bringing the community together, organizing events, and facilitating knowledge exchange. Sanne also talks about the Magento Association and its role in representing the community's needs and providing a platform for collaboration with Adobe. She emphasizes the value of attending Meet Magento events for networking, gaining

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36:35

Value-Based Marketing with Wordsmith Extraordinaire:...

Talk Commerce ·

2024/09/03

In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their

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40:42

Mastering Content with AI: A Dive into Data-Driven...

Talk Commerce ·

2024/08/27

In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance

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38:41

From Flatlining to Flourishing: How to Grow Your...

Talk Commerce ·

2024/08/20

In this conversation, Anthony Nwaneri, founder of getmorelisteners.com, discusses his journey in the podcasting space and offers insights on how to grow a podcast. He emphasizes the importance of focusing on the content and creating episodes that are attractive and intriguing to listeners. Nwaneri also highlights the need for persistence and learning from failures along the way. He suggests asking the right questions to identify pain points and areas of expertise that can set a podcast

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14:34

Magento's Southeast Asian Renaissance with Muliadi Jeo

Talk Commerce ·

2024/08/18

In this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi discusses the importance of building a strong local community and the potential for smaller Meet Magento events in different regions. They also

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24:23

Meet Magento Poland: Kuba Zulinski's Vision for...

Talk Commerce ·

2024/08/16

Kuba Zulinski, founder of SnowDog and active member of the Magento community, discusses his role in organizing Meet Magento Poland and Meet Commerce events. He emphasizes the importance of supporting the Magento Association and the need for an independent organization to take care of the Magento open source ecosystem. Kuba also shares his passion for adventure racing and outdoor activities.keywordsKuba Zulinski, SnowDog, Magento community, Meet Magento Poland, Meet Commerce, Magento

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25:47

Scents of Heritage: How Albisa Candles is Lighting Up...

Talk Commerce ·

2024/08/13

Isabel Alvarez, founder of Albisa Candles, shares her journey of creating unique candles that evoke memories of Cuban culture. She discusses the inspiration behind her candles, the scents that set them apart, and the importance of sharing her heritage. Isabel also talks about the challenges of being an entrepreneur and the involvement of her family in the business. She mentions her plans for expanding into scents from other Latin cultures and her goals for the upcoming sales

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17:09

Why Magento Matters: A Passionate Perspective from...

Talk Commerce ·

2024/08/12

Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil!In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for next year.Leandro also emphasizes the importance of the Magento Association in supporting and growing the Magento ecosystem. He encourages listeners

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32:35

Bold Strategies for Ecommerce Growth with Peter Karpas

Talk Commerce ·

2024/08/06

Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth.Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals

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7:52

Why Attend Magento Magento with Vijay Golani

Talk Commerce ·

2024/07/31

SummaryThe conversation covers the Meet Magento New York event. The speakers discuss the benefits of attending the event, opportunities for attendees, and the importance of using the Hyva theme for Magento sites. They also mention the networking opportunities and social events at the conference.takeawaysThey highlight the benefits of attending Meet Magento New York and the various opportunities available for attendees.The importance of using the Hyva theme for Magento sites is

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28:05

Home Watch Heroes: Guarding Paradise While You're...

Talk Commerce ·

2024/07/30

SummaryDiane Pisani, founder of Home Watch Academy, discusses the Home Watch industry and its potential for millennials. Home Watch is a service where homeowners hire a company to take care of their unoccupied homes. With two out of three wealthy Americans owning second homes, the industry is growing. Diane recognized the need for standards and education in the industry, leading her to start the Home Watch Academy. Millennials are attracted to the flexibility, independence, and income

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31:48

The Future of Magento with Sanne Bolkenstein

Talk Commerce ·

2024/07/29

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry.keywordsHyva, Magento, front-end theme, performance, community, diversitytakeawaysHyva is a front-end theme for Magento that offers improved performance and

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23:28

Maximizing Your eTail Experience: Planning and...

Talk Commerce ·

2024/07/26

SummaryKristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, including themed summits, networking breaks, cocktail receptions, and private lunches. She mentions the importance of planning and dividing

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54:06

Magento Maverick: Jisse Reitsma's Bold Vision for...

Talk Commerce ·

2024/07/24

SummaryIn this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of MageOS in challenging Adobe's dominance and the need for a version of Magento with new features, particularly in the area of AI. Overall, there is a

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28:31

Can Agencies and Tech Vendors Collaborate for Greater...

Talk Commerce ·

2024/07/23

SummarySimon Jones, founder of Code Extension, discusses his role in helping agencies discover new technology and tech vendors reach out to more agencies. He connects with agencies and tech vendors through LinkedIn and Slack, organizing partner intro calls and LinkedIn live sessions to showcase success stories and build relationships. Simon is passionate about building a community and helping agencies find new technologies to suggest to their clients. He also focuses on building reviews for

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30:14

The Importance of Analytics in AI and Machine...

Talk Commerce ·

2024/07/16

SummaryLori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of voice technology, blockchain, and augmented reality on the shopping experience. She emphasizes the need for a balance between AI technology and

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