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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

19:22

Green Goo Is Reinventing Plant-Based First Aid and...

Talk Commerce ·

2026/04/21

Jodi Scott, CEO and co-founder of Green Goo by Spry Life, shares her journey in creating plant-based first aid and personal care products. She discusses the challenges and triumphs of entrepreneurship, the importance of efficacy in natural products, and how her family plays a crucial role in the business. Jodi also addresses the impact of economic changes and tariffs on her company, and how technology, particularly AI, is helping to scale operations. The conversation highlights the

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11:41

Live from Shoptalk: How Signifyd Is Redefining...

Talk Commerce ·

2026/04/17

Fraud doesn't sleep, and neither does the challenge of keeping good customers happy while stopping bad actors in their tracks. In this live episode of Talk Commerce, recorded on the floor of Shoptalk in Las Vegas, host Isaac Morey sat down with Nicole Jass from Signifyd for a candid, fast-moving conversation about what it really takes to protect an e-commerce business today — without driving away the customers you've worked hard to earn.From machine learning and consortium data models to

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17:59

Live From Shoptalk: Getting Your Brand Ready for...

Talk Commerce ·

2026/04/16

Recorded live at Shoptalk Spring 2026 by host Isaac Morey, the conversation features Amera Khalil, Director of Strategic Account Management at Commerce — the parent brand behind Feedonomics, BigCommerce, and MakeSwift. Together, they cover what brands actually need to do to stay visible as AI-powered discovery takes over consumer behavior. It's a practical, no-fluff conversation that's worth your time whether you're running a lean SMB operation or managing enterprise-level feeds.Key

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20:43

How Wix eCommerce is Redefining Dropshipping Through...

Talk Commerce ·

2026/04/14

In this episode of Talk Commerce, Jill Sherman from Wix discusses her journey from founding Modalyst to leading a division at Wix. She explains the drop shipping model, the importance of data-driven decisions, and how AI is revolutionizing e-commerce. Jill emphasizes the need for personalization and trust in online stores, and highlights Wix's innovative tools that empower entrepreneurs to build and scale their businesses effectively. The conversation also touches on the future of

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9:41

Achieving Unified Commerce Strategies for Retail...

Talk Commerce ·

2026/04/07

In this episode of the Talk Commerce podcast Live from Shoptalk, host Isaac Morey sits down with Thomas Lichtwerch from Manhattan Associates during the vibrant Shoptalk Las Vegas conference. This conversation addresses the evolving demands of today’s retail environment, specifically focusing on the critical shift toward unified commerce. By analyzing data from a recent industry report, they break down the current state of retailer capabilities, the practical impact of customer experience on

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19:12

Scaling International Brands in the US Market with...

Talk Commerce ·

2026/04/07

In this episode of Talk Commerce, Brent Peterson interviews Bashak Ilhan, founder and CEO of Road Group. They discuss Bashak's entrepreneurial journey, her passion for global business, and the intricacies of building brands for the US market. The conversation covers various topics including the challenges of e-commerce, the impact of tariffs, and the importance of emotional value in branding. Bashak shares success stories of brands that have thrived in the US and emphasizes the role of AI

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8:33

Live from Shoptalk Transforming Marketing Strategies...

Talk Commerce ·

2026/04/06

In this episode of the Talk Commerce podcast Live from Shoptalk, host Isaac Morey speaks with Karen Wood, the Chief Marketing Officer at Treasure Data. Filmed directly from the bustling show floor at Shoptalk in Las Vegas, this episode explores the practical application of artificial intelligence in modern marketing. The conversation highlights how businesses—ranging from mid-sized companies to large enterprises—can leverage their existing data to drive customer loyalty, identify brand

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10:14

Live from Shoptalk Implementing Agentic Commerce for...

Talk Commerce ·

2026/04/03

In this episode of Talk Commerce, Isaac Morey hosts a conversation recorded directly from the floor of Shoptalk in Las Vegas. The discussion features Dan Wagner, the founder and CEO of Rezolve AI, who provides insights into the rapidly evolving landscape of retail technology. The pair explores the essential role of agentic commerce, addressing how businesses must adapt to the shifting expectations of consumers who demand more conversational and intuitive shopping experiences.Key

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14:36

Live from Shoptalk: Partnerships and Ecosystem Growth...

Talk Commerce ·

2026/04/02

In this episode Live from Shoptalk, host Isaac Morey sits down with Ken Chestnut, the Global Head of Partner Ecosystem at Intuit, live from the floor of Shoptalk in Las Vegas. If you have ever wondered how industry leaders like Intuit—the powerhouse behind QuickBooks and Mailchimp—are bridging the gap between financial operations and marketing growth, this episode provides a front-row seat. They discuss the realities of the modern Martech stack, the strategic implementation of artificial

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29:39

Mark Shust on Building a Modern PHP Framework

Talk Commerce ·

2026/04/01

Mark Shust discusses the development of Marko.build, a modern PHP framework inspired by Magento, aiming to simplify complex e-commerce development. The conversation covers the limitations of Magento, the vision behind Marko, and its potential to revolutionize e-commerce development with modularity, AI integration, and flexibility.Key topicsThe limitations of Magento 2 and the need for a modern frameworkThe vision and features of Marko.build, a new PHP framework inspired by MagentoThe role

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27:09

Scaling Personalized Commerce Strategies with...

Talk Commerce ·

2026/03/31

In this episode of Talk Commerce, Christina Augustine, COO of Bloomreach, discusses the transformative role of conversational agents in e-commerce, the importance of personalization, and the future of websites in the age of AI. She emphasizes the need for businesses to adapt to changing consumer behaviors and the significance of integrating AI while maintaining human oversight. The conversation also touches on the evolving landscape of composable platforms and the economic considerations

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24:09

Leveraging Agentic Workflows for Smarter Commerce |...

Talk Commerce ·

2026/03/24

In this episode of Talk Commerce, Tim Johnson discusses the evolving role of AI in workplace automation, the importance of effective prompting, and the need for tailored sales playbooks. He emphasizes the significance of subject matter experts in leveraging AI tools and the changing expectations of clients in terms of personalization. Tim also shares insights on the future of e-commerce and the rapid development of products in the market.AI is transforming workflows and automating

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25:22

Transforming the Future of Last Mile Delivery with...

Talk Commerce ·

2026/03/17

Are you ready to witness the shift in how packages reach your doorstep? In this episode of Talk Commerce, I sit down with Dan O'Toole, the founder and CEO of Arrive AI, to discuss how the industry is moving past the hype of drone delivery and into the era of practical, scalable infrastructure.For years, the logistics conversation has focused almost exclusively on the vehicles—the drones, the ground robots, and the self-driving trucks. However, Dan brings a fresh perspective that challenges

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25:59

Michael Bervell and Test Party Are Fixing Web...

Talk Commerce ·

2026/03/10

Brent Peterson interviews Michael Bervell, CEO and founder of Test Party. They discuss the importance of accessibility in digital products, the challenges of compliance with legal standards, and the innovations in accessibility testing that Test Party is bringing to the market. Michael shares his journey into product inclusion, the significance of understanding global business perspectives, and the future of e-commerce innovations driven by AI.TakeawaysMichael Bervell is the CEO and founder

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26:29

LiquiDonate Is Turning Retail Waste Into Community...

Talk Commerce ·

2026/03/04

Disney Petit, founder of Liquid Donate, discusses her passion for sustainability and the innovative solutions her company provides for donating excess inventory and bulky items. She explains the matching algorithm that connects retailers with nonprofits, the impact of their work on reducing waste, and the future trends in sustainability, including Extended Producer Responsibility (EPR). The discussion also touches on the growing focus on sustainability among retailers and the importance of

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24:58

AdRoll Is Shaping the Future of Full-Funnel...

Talk Commerce ·

2026/02/24

Brent Peterson interviews Vibhor Kapoor, CEO of NextRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions

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18:22

Agentic Commerce Is Reshaping Multi-Channel Selling...

Talk Commerce ·

2026/02/17

Brent Peterson sat down with Jorrit Steinz, founder and CEO of ChannelEngine, to discuss one of the most transformative shifts in ecommerce today: agentic commerce. The conversation covered how brands and retailers must rethink their multi-channel strategies now that AI-powered agents, from ChatGPT to Microsoft Copilot, are becoming transactional shopping platforms. With marketplaces multiplying, social commerce expanding, and LLMs entering the buying funnel, the episode delivered a

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18:30

AI and Content Marketing Are Transforming B2B Legal...

Talk Commerce ·

2026/02/10

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand

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16:56

Achieve Amazon Success While Matching Your D2C Sales...

Talk Commerce ·

2026/02/03

In this episode of Talk Commerce, Brent Peterson interviews Hristo Arakliev from Hyperzon, discussing the significance of Amazon in the e-commerce landscape, the integration of AI in marketing strategies, and common pitfalls that merchants encounter when navigating multiple sales channels. Hristo emphasizes the importance of visibility and marketing over product quality alone, the need for strategic traffic management, and the necessity of optimizing for both Amazon and emerging AI-driven

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18:54

AI Alone Can't Run Your Business with Robert Rand

Talk Commerce ·

2026/01/27

In this conversation, Robert Rand discusses the challenges of managing complex data systems, particularly when outsourcing solutions. He emphasizes the risks associated with relying on external services for data management and the potential issues that can arise from data discrepancies and failures.TakeawaysManaging multiple systems requires careful consideration.Outsourcing data solutions can lead to unforeseen challenges.Data discrepancies can cause significant operational issues.It's

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