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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

19:00

In-Store AI Revolution: X-HOPPER's Retail...

Talk Commerce ·

2024/10/22

In this episode of Talk Commerce, Ian Rowan, CEO of X-HOPPER, discusses the innovative role of AI in enhancing retail communication and customer experience. He emphasizes the importance of empowering store associates with real-time data and insights to improve sales and reduce theft. The conversation explores the differences in shopping patterns between the UK and the US, the significance of customer safety in retail environments, and the future plans for X-HOPPER's technology in the retail

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31:25

Cashing In On Your Company's Hidden Tax Gold: The TRA...

Talk Commerce ·

2024/10/22

Unlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity.Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on:The basics of TRAs: What they are and why

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27:46

Scooping Success: Building a Household Brand with...

Talk Commerce ·

2024/10/17

In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season.takeawaysWhiskers is known for the

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33:45

From Oral Care to Essential Oils: Revolutionizing...

Talk Commerce ·

2024/10/15

This conversation delves into personal experiences, the influence of social media, cultural perspectives, and future trends. The speakers share insights on growth, societal impacts, and innovations shaping our world.takeawaysPersonal experiences shape our understanding of growth.Social media platforms like TikTok influence societal norms.Cultural perspectives vary significantly across different regions.Future trends in technology will continue to evolve rapidly.Innovations are crucial for

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43:31

Balancing Business Growth and Self-Care: Strategies...

Talk Commerce ·

2024/10/08

In this episode of Talk Commerce, Ashlie Marshall, CFO of Tier Level Digital Marketing, shares her insights on work-life balance, the importance of self-care, and defining success in both personal and professional realms. She discusses her journey into podcasting, the significance of client relationships in marketing, and the challenges of navigating business growth. Ashlie emphasizes the need for self-care and setting boundaries to maintain personal well-being while managing family and

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25:39

E-commerce Strategies with Bemeir's Maier Bianchi: A...

Talk Commerce ·

2024/10/06

In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the

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38:13

AI-Powered Marketing Revolution: Insights from Udayan...

Talk Commerce ·

2024/10/01

In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI

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27:11

Ecommerce Mastery with Sarah Engel of January...

Talk Commerce ·

2024/09/30

This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market

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20:42

No More Tech Schmutz: Robert Rand's iPaas Magic |...

Talk Commerce ·

2024/09/26

In this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of seamless data connectivity. The discussion highlights the challenges businesses face with custom integrations and the need for user-friendly

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40:11

Orchestrating Supply Chain Success with AI: Insights...

Talk Commerce ·

2024/09/24

In this episode of Talk Commerce, Shannon Wu-Lebron, Vice President of Retail Industry Strategy at Blue Yonder, discusses the evolving landscape of retail and supply chain management. With nearly 25 years of experience in the industry, Shannon emphasizes the importance of a holistic approach to supply chain, integrating both front-end e-commerce and back-end logistics. The conversation covers the impact of AI and machine learning on supply chain efficiency, the challenges of returns

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15:44

Live from Shopware: The future of RFPs and...

Talk Commerce ·

2024/09/23

In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation.TakeawaysShopware integrates AI to enhance e-commerce experiences.Spatial commerce allows customers to interact with

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42:31

Elevating E-commerce: Meet Magento Insights with Noah...

Talk Commerce ·

2024/09/21

In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community.takeawaysNoah Okenberg has been in the Magento ecosystem for over 14 years.Above the Fray is

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23:01

Scaling Magento SaaS and Building Community: A Chat...

Talk Commerce ·

2024/09/19

In this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company, the value of attending Magento conferences, and the role of the Magento Association in fostering community engagement. The conversation also

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26:02

Beyond Amazon Lockers: The Future of Delivery &...

Talk Commerce ·

2024/09/17

In this episode of Talk Commerce, Van Tucker, VP of Technology Partnerships at Harbor Lockers, discusses the innovative solutions being developed in the locker industry. He explains the concept of a public locker network that allows multiple companies to utilize lockers for various purposes, including deliveries and returns. Van highlights the partnerships being formed with local businesses and the future potential of locker technology, including autonomous delivery solutions and

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31:03

Meet Magento Florida & Beyond: A Conversation with...

Talk Commerce ·

2024/09/12

In this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open source, and the role of the Magento Association in supporting the ecosystem. The conversation emphasizes the significance of creating a welcoming

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35:25

Revolutionizing Home Sharing: Trust, Community, and...

Talk Commerce ·

2024/09/10

Bo Abrams, the CEO of Komu, discusses the concept of home sharing and how Komu is creating a social network for sharing primary homes. He highlights the importance of trust and relationships in the home sharing process and how Komu aims to connect people within their trusted networks. Bo also talks about the challenges of scaling the platform and ensuring that hosts list their homes for cost rather than profit. He shares his excitement about the growing community on Komu and the potential

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20:37

Magento Community: Meet Magento Netherlands and...

Talk Commerce ·

2024/09/07

Sanne Bolkenstein, the producer of Meet Magento Netherlands, discusses the importance of community in the Magento ecosystem. She highlights the role of Meet Magento in bringing the community together, organizing events, and facilitating knowledge exchange. Sanne also talks about the Magento Association and its role in representing the community's needs and providing a platform for collaboration with Adobe. She emphasizes the value of attending Meet Magento events for networking, gaining

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36:35

Value-Based Marketing with Wordsmith Extraordinaire:...

Talk Commerce ·

2024/09/03

In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their

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40:42

Mastering Content with AI: A Dive into Data-Driven...

Talk Commerce ·

2024/08/27

In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance

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38:41

From Flatlining to Flourishing: How to Grow Your...

Talk Commerce ·

2024/08/20

In this conversation, Anthony Nwaneri, founder of getmorelisteners.com, discusses his journey in the podcasting space and offers insights on how to grow a podcast. He emphasizes the importance of focusing on the content and creating episodes that are attractive and intriguing to listeners. Nwaneri also highlights the need for persistence and learning from failures along the way. He suggests asking the right questions to identify pain points and areas of expertise that can set a podcast

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162 results

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