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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

4:14

AI Promises the Output Without the Work with Aaron...

Talk Commerce ·

2026/10/07

Isaac Morey sat down with Aaron Sheehan at Shoptalk Fall in Nashville. Aaron is the VP of Strategy and Partnerships at OroCommerce, an e-commerce platform made for manufacturers and distributors.The conversation covers the complexity that comes with B2B sales, what is different about Shoptalk this year with a new B2B focus, why Aaron says AI has solved few problems for B2B companies whose challenges are the same ones they have had for 20 years, why the fax machine is not dead, why B2B

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25:22

Email Is the Signal Agents Will Weigh with Ose...

Talk Commerce ·

2026/10/06

Ose Amiegheme leads email product at Intuit Mailchimp. Before Mailchimp he worked on Adobe Express and spent time at TikTok, and he describes himself as a product manager who is a creative at heart.Brent and Ose talk about why email keeps outliving the predictions of its death, what Ose sees in Mailchimp's numbers when merchants invest in owned channels (he says those merchants get 10 to 20% more ROI), and how predictive models build segments around who is likely to buy and who responds to

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11:08

Product Data Is the Source the Agents Read with Ben...

Talk Commerce ·

2026/10/05

Isaac Morey sat down with Ben Riggle at Shoptalk Fall in Nashville. Ben is the managing director for Channable in North America, and Channable takes a retailer's product data and optimizes it for each surface the products go out on.We cover the difference between agentic discovery and agentic checkout, why Ben thinks the word agentic may fade into search and discovery, why product data is the source agents and LLMs rely on, the 30 conversational attributes Google added, why rules fix more

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22:58

The Five-Legged Stool with Ethan Giffin of The B2B...

Talk Commerce ·

2026/10/02

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and Ethan Giffin waited about four hours for his turn at the table. He runs The B2B eCommerce Agency, formerly Groove Commerce, and the rebrand describes a change that happened to the business before it happened to the name.We cover how the agency got pulled into manufacturing and distribution, the complicated situations behind his book Closing the Digital Revenue Gap, why

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43:19

Your New Customer Is Not Human with Adam Fabian and...

Talk Commerce ·

2026/10/01

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and the Crimson Agility conversation ran longer than any other at the table. Jacy Davis is their director of sales. Adam Fabian handles the technical download, and by the end Scott had renamed him Example Adam, because he never makes a point without one.We cover the three kinds of AI, why Adam says your new customer is not human, a hard drive that shows how out of date AI

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18:31

Retail Is Detail with Tom Sieger and Timo Weltner of...

Talk Commerce ·

2026/09/30

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side.We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system

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18:37

We Thought It Was Us with Karthik Chidambaram of DCKAP

Talk Commerce ·

2026/09/29

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers.The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet 21 integration for a distributor turned out harder than anyone expected, why Karthik built an

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31:44

Live from Shoptoberfest with Sebastian Hamann from...

Talk Commerce ·

2026/09/28

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers.The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the

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33:20

Agentic Commerce Does Not Have Legs Yet with Darin...

Talk Commerce ·

2026/09/23

Darin Lynch has run Irish Titan for twenty two years, and he does the thing almost nobody in this conversation does. He defines the term.Agentic commerce, to Darin, is three strands, a Celtic knot: data enrichment, discovery and checkout. And he is blunt about how far along it is. It crawled out of the ocean, it is slithering around on the beach, and it does not have legs yet. His evidence that the hard part is genuinely hard is the company with the most resources walking away from it

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24:34

Customers Compare You to Every App on Their Phone...

Talk Commerce ·

2026/09/22

Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses.The gap is not in anything exotic. It sits in the table stakes, in finding a product, confirming it is in stock, checking out, getting an order update, and making a return

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27:24

Do It for Yourself First with Jason Greenwood of The...

Talk Commerce ·

2026/09/18

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, on September 15, 2026, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Jason Greenwood hosts The eCommerce Edge, with more than seven hundred episodes recorded, and he brings more than 25 years in ecommerce to his work with manufacturers and distributors on the biggest challenges in B2B digital commerce.The conversation covers why Jason does the show for himself first and

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34:03

Solve It Once and Never Again with Damien Retzinger...

Talk Commerce ·

2026/09/15

Damien Retzinger is the founder and software engineer at Graycore, and the BDFL of Daffodil, an open source ecommerce front end framework with about 60 libraries, one per unit of ecommerce, and a driver layer that connects the same storefront to Magento or Shopify, with a Medusa driver in progress.Daffodil came out of the Magento 1 to Magento 2 migration, when merchants wanted the upgrade and did not want their customers to learn a new website. Damien ripped the front end off, wrote an API

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10:44

The Death of the IVR with Michael Klein of Talkdesk

Talk Commerce ·

2026/09/09

A special episode, recorded live at The Lead Summit, May 20 and 21, 2026, in New York City.Michael Klein is the Director of Industry Marketing at Talkdesk, where he owns the messaging and the marketing for the retail, travel, and consumer goods industries. Talkdesk started in contact center software, began building its AI close to ten years ago, and now runs as a customer experience platform covering the work before, during, and after a sale, from product discovery through returns and

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21:22

Computers Know When Computers Are Talking with Rotimi...

Talk Commerce ·

2026/09/08

Rotimi Kehinde is the founder of Kingdom Branding, a full service marketing agency in Chicago doing web development and social media, which they call growth marketing. This is a special content edition, so Isaac Morey, chief editor and co-founder of Content Cucumber, co-hosts.Rotimi came to the US from Nigeria, spent one year in corporate work he hated, and started out as a graphic designer before taking an unpaid creative director role on a Chicago mayoral campaign. The agency grew out

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6:37

The Chair Does Not Exist Until You Click Checkout...

Talk Commerce ·

2026/09/03

Recorded live at eTail Boston, August 10 through 12, 2026.Benjamin Spiegel is the Chief Digital Officer at Polywood, the outdoor furniture maker that turns recycled plastic into lumber and lumber into furniture on its own floor. The model is just-in-time: a checkout on the website triggers the lumber run in the right color, the build, the box, and the shipment, with no finished inventory in between.In this conversation: why vertical integration cuts freight as much as it cuts waste, why

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6:19

An Email That Knows It Is 97 Degrees in Atlanta with...

Talk Commerce ·

2026/09/02

Recorded live at eTail Boston, August 10 through 12, 2026.Aman Advani is the co-founder and CEO of Ministry of Supply, the performance-fabric clothing brand he started with two engineers he met in school. Fourteen years in, the company runs direct to consumer on a hub of Shopify, Klaviyo, and a homegrown forecasting and purchasing engine called the Ministry Production System.In this conversation: why every product starts from a problem statement (sweat stains, stiff fabric, dry cleaning),

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16:08

Own What an AI Cannot Copy with Mark Stanley of Shopware

Talk Commerce ·

2026/09/01

Recorded live at Shopware Partner Day in Austin, Texas on April 22, 2026.Mark Stanley is Shopware's chief product and technology officer, where he looks after all product development. He walks through what is landing this year. Shopware's own native PaaS has just gone GA, highly opinionated and driven from the command line. An intelligence suite is in progress, bringing AI into bulk editing, CMS content generation and store data insights. And Nexus, an orchestration system for connecting

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10:16

Same Candy in the Box No Matter Where You Buy with...

Talk Commerce ·

2026/08/27

Sweetwater has a reputation that arrives before the box does. Ask any working musician and you get the same two details without prompting, the candy and the phone call.Laura Smith is Vice President of Marketplaces at Sweetwater Sound, the nation's largest online musical instrument retailer, and hers is the job where that reputation is easiest to lose, because she is the one selling Sweetwater's products on somebody else's storefront. She starts somewhere unglamorous. Consistency begins

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6:30

AI as a Teammate Not a Party Trick with John Riewerts...

Talk Commerce ·

2026/08/26

John Riewerts leads product engineering at Acoustic, a marketing engagement company. He joins us on day three of eTail Boston to take apart a phrase every marketer uses and few define, bringing the audience closer to the brand, and to explain why the listening half of marketing is the half that gets underbuilt.Riewerts frames the discipline as two tools. Marketers send messages, which becomes campaigning. And marketers listen, which means reading behavior, because as he puts it, no

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21:46

Business Complexity Does Not Go Away with Mike Heilig...

Talk Commerce ·

2026/08/25

Mike Heilig is the general manager at Binary Anvil, a web development agency and systems integrator that has been running for 18 years, built mostly on Adobe Commerce, and has since branched into other platforms and a product of its own. He takes on the SaaS promise directly. Moving to SaaS genuinely removes the hosting and patching burden, and then relocates the difficulty rather than deleting it, because business complexity does not go away. His fit test is simple. A very simple business

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