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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

28:57

RYO: An Ancient Japanese Currency... Re-born for the...

Web3 CMO Stories ·

2024/05/10

Japan is strategically positioning itself as a global leader in Web3. While lawmakers and regulators in the U.S., Europe, and other countries in Asia have adopted a cautious stance towards cryptocurrency, Japan continues to boldly champion the advancement of Web3 as a pivotal component of its national strategy.Lani Dizon is the co-founder of Zenza Capital and the innovative RYO project, Japan's first Layer-1 blockchain launch. In our conversation, we explore how RYO aims to simplify

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28:42

Exploring the Convergence of AI and Blockchain for...

Web3 CMO Stories ·

2024/05/03

Jordan Miller is the mind behind Satori Network, a groundbreaking project that merges AI with blockchain to predict the future. His journey spans from philosophy and information systems to the forefront of crypto AI, offering a unique glimpse into the power of decentralized technology.In our conversation, we explore how Satori Network aims to create a decentralized AI solution focused on time and future prediction, leveraging the interconnectedness of all things in time to improve predictions across

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24:59

Why You Should Join Me at Consensus 2024 – with Sam...

Web3 CMO Stories ·

2024/04/30

Sam Ewen is the senior vice president, head of media innovation and experience at CoinDesk, and the driving force behind Consensus, one of the largest and most well-known events in the Web3 space.In our conversation, we explore the exciting lineup of speakers, themes, and experiences that await attendees at the upcoming Consensus event in Austin.The diverse range of topics covered, from the future of money and emerging technologies to brand-building and real-world use casesInsights from industry

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29:21

Fund and Scale Your Web3 Start-up with Mikhail...

Web3 CMO Stories ·

2024/04/26

Mikhail "Michael" Skoblov is a serial entrepreneur in fintech and crypto, and the founder and CEO of Forcefi.io. In our conversation, we explore how Forcefi democratizes access for startups and investors through its permissionless launchpad on Arbitrum.Specifically:Mikhail's inspiration behind creating Forcefi to connect early-stage projects with industry professionals and advisorsHow Forcefi's decentralized model avoids corruption and centralized decision-makingThe three pillars

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27:24

The Future Ready Brand: Insights from Top CMOs – with...

Web3 CMO Stories ·

2024/04/19

Get ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge. We discuss Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding.This episode was recorded through a

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13:32

Paris Blockchain Week 2024: A Solo Recap | S4 E02

Web3 CMO Stories ·

2024/04/12

Embark on a Parisian adventure with me, Joeri Billast, as we revisit the electric atmosphere of Paris Blockchain Week. Imagine strolling alongside industry giants like Binance CEO Richard Teng and Ripple CEO Brad Garlinghouse, diving into the mechanics of trust within the blockchain sphere. I gained more insights on blockchain's synergy with AI, the pioneering paths towards digital identities in Web3, and the whispers of Ripple's stablecoin dreams. Venture capitalist Tim Draper's

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27:26

Blockchain, AI and Spatial Computing Converge – Web3...

Web3 CMO Stories ·

2024/04/05

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29:22

Digital Product Passports: Beyond the NFT Hype – with...

Web3 CMO Stories ·

2024/03/22

Delphine Eddé is the Chief Marketing Officer at Arianee, a pioneering blockchain project focused on creating digital product passports for real-world assets. With over 25 years of experience across various geographies and industries, she has led Arianee's marketing and communication strategies since 2000. Arianee has successfully raised $20 million in venture capital and collaborates with global brands including Richemont Group, L'Oreal, and Breitling. In our conversation, we uncover the

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32:08

The Brave Browser Experience: Enhancing Privacy in...

Web3 CMO Stories ·

2024/03/19

Embark on a journey into the heart of digital privacy with Luke Mulks from Brave in our latest podcast episode, where we discuss the seismic shifts occurring in the intersection of privacy, digital advertising, and the nascent Web3. Luke brings his unparalleled expertise to the table, offering a deep dive into how Brave is challenging the status quo with its user-centric model. As we unpack the essence of user empowerment, we reveal how Brave's approach to digital advertising is not just about

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30:10

Harmonizing Web3: A Musical NFT Odyssey with...

Web3 CMO Stories ·

2024/03/15

From the highlands of Peru to the digital frontier of NFTs, Catherine Gairard, a symphonic metal maven, has an origin story that's nothing short of a fairy tale for the modern age. She joins us to unpack the narrative of her journey, detailing the leap from a self-taught musician to a trailblazing figure in the NFT music scene. Her story is a testament to the power of perseverance and innovation, as she navigates the traditionally challenging landscape of music monetization and discovers her

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33:37

Transforming Virtual Learning with Tangra's Immersive...

Web3 CMO Stories ·

2024/03/12

Step into a world where education leaps off the screen and into your senses, with Nelly Tacheva guiding us through the revolutionary Metaverse environment of Tangra. Prepare to be amazed as we uncover the ways virtual reality is not just changing the game but rewriting the rules for collaborative learning and cultural experiences. Join us as we explore the transformative power of 3D realms that breathe life into extinct creatures, reconstruct historical landmarks, and offer a vast array of

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30:26

Mastering Web3 Marketing: Strategies for Startups –...

Web3 CMO Stories ·

2024/03/08

Unlock the secrets of Web3 marketing as I team up with Cahill Camden in an insightful exchange on crafting crystal-clear messaging for your startup. Prepare to have your thoughts provoked as Cahill unravels the distinct advantages of a fractional CMO's approach—bridging cost efficiency with a treasure trove of diverse experiences. Through the lens of his journey from sales to the forefront of Web3 marketing, this episode promises a wealth of knowledge that will reshape how you perceive the

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28:24

AI's Role in Enhancing Augmented Reality Experiences...

Web3 CMO Stories ·

2024/03/05

Experience the future of work as we unfold the transformative powers of augmented reality (AR) and artificial intelligence (AI) with Sven Brunner, the visionary co-founder and CEO of Sphere. This episode is a journey through the inception of a company at the forefront of enterprise communication, where Sven recounts the spark ignited by Microsoft's HoloLens and Sphere's ambitious mission. We untangle the complex web of AR, VR, XR, and MR, demystifying these acronyms and the impact they

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28:37

Marketing Strategies That Work in the Blockchain...

Web3 CMO Stories ·

2024/03/01

Embark on a journey through the intricate world of Web3 with Mantas Ciuksys, VP of Content at Tatum, who brings a trove of knowledge from the summit of digital landscapes right to your ears. Our reunion with Mantas is more than just a nostalgic trip; it's an expedition to the cutting edge of blockchain technology and marketing innovation. Discover how Tatum is revolutionizing the way blockchain applications are developed and making strides with giants like Binance. We tackle the challenge of

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30:51

How Is Web3 Revolutionizing the Art World? – with...

Web3 CMO Stories ·

2024/02/27

VESA is a multi-award winning digital art pioneer with 15 years of experience. He is among the first five artists to start making crypto art & NFTs in 2017. He is considered to be a leading artist building the Web3 fine art realm, winning the NFT Artist of the Year from AIBC Summit (2023) top Web3 Artists award from L’Officiel Arabia and World NFT artist Award in Korea (both 2022). His last museum show was at the Museum of the Future in Dubai.In 2013, his digital art project with actress Veena

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29:47

Blending Web2 Strategies with Web3 Gaming: A Winning...

Web3 CMO Stories ·

2024/02/23

Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance,

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36:57

Crafting Winning Strategies for the NFT Marketplace...

Web3 CMO Stories ·

2024/02/20

Prepare to unlock the enigmatic world of Web3 marketing as we sit down with the virtuoso of NFT advertising, Arvin Khamseh. His journey from traditional marketing to the vanguard of the crypto space serves as a beacon for those navigating this new digital frontier. Through our discussion, we reveal the nimble tactics needed in a domain where marketing strategies have a blink-and-you'll-miss-it lifespan. Arvin's tenacity shines as he recounts how he weathered the crypto winter, maintaining

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28:12

Are Ordinals the Next Big Thing in Blockchain...

Web3 CMO Stories ·

2024/02/16

Explore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more

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29:47

The Evolution of Marketing Leadership through AI and...

Web3 CMO Stories ·

2024/02/14

Prepare to have your mind expanded as Greg Stuart, the visionary CEO of MMA Global, takes us on a journey through the transformative powers of AI in marketing. You'll come away with a newfound understanding of the vibrant nexus where technology meets creativity, and how this synergy is redefining the industry. Greg's impressive track record in propelling marketing innovation sets the stage for a riveting discussion that challenges long-held beliefs and opens the door to a world where

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38:24

How to Blend Psychology, Sales, and AI in Your...

Web3 CMO Stories ·

2024/02/09

Join us for an enlightening conversation with Nico Lagan, where he takes us on a voyage from the world of sales engineering to mastering AI-powered content creation. Reflecting on his career pivot during a global crisis, Nico shares his secrets on connecting genuinely with audiences and the magic that happens when sales savvy meets AI's capabilities. His passion for creating content that truly impacts lives serves as a beacon for anyone navigating the digital domain, seeking to leave a lasting

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