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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Gary

business marketing

All Episodes

31:02

Stop Hiding Behind Your Brand | S6 E17

Web3 CMO Stories ·

2026/04/09

Send us Fan MailStop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many executives still miss: marketing is not a parade of new tactics. When teams default to “marketing by the latest thing” whether that is AI, voice, or the next trend they avoid the hard work of alignment, introspection, and execution. And that is

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9:22

Behind the Scenes of a TEDx Talk (And Why Most...

Web3 CMO Stories ·

2026/03/30

Send us Fan Mail If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for marketers, founders, and leaders trying to stand out in a world full of noise. TEDx demands one clear idea worth spreading, and that constraint is far harder than it sounds. I talk through the moment I restarted my script jus...

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20:28

Crypto That Feels Like A Text Message | S6 E15

Web3 CMO Stories ·

2026/03/26

Send us Fan MailCrypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users struggle and why most Web3 onboarding fails the moment a newcomer hits unfamiliar crypto jargon.We start with what Kalib learned helping artists and creators try Web3: the tech has to earn its place by

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25:35

Digital Identity And Real-World Belonging | S6 E14

Web3 CMO Stories ·

2026/03/19

Send us Fan MailYour online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John Karp, the organizer of the Non Fungible Conference (NFC), to unpack why NFT art wasn’t just a hype cycle for him but a cultural shift driven by the internet generation. We talk about how new aesthetics like pixel art, glitch, gaming influence, and manga culture intersect with crypto values like decentralization and direct

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28:51

Building Real Trust In Luxury Resale Online | S6 E13

Web3 CMO Stories ·

2026/03/12

Send a textTrust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down with Nicole Reznic, founder and CEO of Mark3t and a professor of luxury marketing, to argue that trust in luxury resale is infrastructure, not a campaign. We get specific about what breaks online: the loss of in-person cues, the rise of “authentication

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33:37

Stop Using AI And Start Working With It | S6 E12

Web3 CMO Stories ·

2026/03/05

Send a textWhat if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and pray” and replace it with a teammate mindset that turns AI into a collaborator you can brief, challenge, and iterate with. Instead of shiny demos, we get into the gritty, day-to-day shifts that drive measurable results.We start by naming the core failure pattern: teams deploy AI without clear objectives or a system to absorb its

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27:13

Stablecoin Yield, Without The Headache | S6 E11

Web3 CMO Stories ·

2026/02/26

Send a textStablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to unpack how enterprise‑grade infrastructure turns on‑chain dollars into real returns, why tokenization only matters when it solves a user’s problem, and how crypto‑native strategies like delta neutral Solana staking can deliver yield without riding the market’s mood swings.Jeff walks us through his journey from early Bitcoin wallets

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31:05

Chris Do on Quiet Power: Building a Brand Without...

Web3 CMO Stories ·

2026/02/24

Send a textWhat if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.We unpack the risk of going omnichannel before you know your “why,” and why the path to quality

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27:10

How AI Agents Will Spend, Earn, And Prove Trust On...

Web3 CMO Stories ·

2026/02/19

Send a textImagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We sit down with Rodrigo Coelho to map the rails that make it plausible: reliable blockchain data, open payment standards, and human‑grade controls that keep machine spenders on track.We start with a myth many still believe: blockchains are easy to read. Rodrigo explains why they were write‑first, and how The Graph became a quiet

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30:24

Stop Lighting Marketing Cash On Fire | S06 E08

Web3 CMO Stories ·

2026/02/17

Send a textThe fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizons, transforming decision-making with AI, and replacing authority-driven compliance with servant leadership commitment.We start by reframing executive focus: separate conversations into 2–12, 12–36, and 36+ month horizons, protect leading indicators,

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18:46

Borrowing Against Bitcoin Turns Selling Into A Choice...

Web3 CMO Stories ·

2026/02/12

Send a textSelling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a smarter path: borrowing against assets like BTC and ETH so you can unlock liquidity while staying exposed to growth. From mortgages to market mechanics, we translate DeFi lending into simple mental models that make sense for founders, marketers, and anyone curious about finance that serves real needs.We start with what’s broken in

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32:46

Leading In Public Without Losing Yourself – with...

Web3 CMO Stories ·

2026/02/05

Send us a textMost leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes straight to the root: aligning who you are with how you show up in public, so visibility becomes leadership, not performance.We sit down with executive visibility strategist and author Melanie Borden to map the difference between credible and

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10:51

Gary Vaynerchuk on Creating Everywhere to Stay...

Web3 CMO Stories ·

2026/01/29

Send us a textDiscovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple:

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31:52

Virality Won’t Pay Your Rent, But Systems Might –...

Web3 CMO Stories ·

2026/01/22

Send us a textWhat happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don’t pay the bills unless you build the pipes behind them.We get specific about

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29:31

Your SEO Isn’t Dead, It Just Learned To Talk – with...

Web3 CMO Stories ·

2026/01/15

Send us a textRecommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product advice and purchase decisions. When a single prompt returns five personalized options, the brands that earn those spots win the moment of truth. The question is: how do you become one of them?We walk through the

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21:49

Cards Are Ancient, Stablecoins Are Inevitable, And...

Web3 CMO Stories ·

2026/01/08

Send us a textUseful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup experiments to becoming MiCA-authorized across the EU, this conversation maps how to earn trust at the moment it matters: when someone decides to buy crypto and needs it to just work.We explore the bottlenecks that

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30:41

Why Winning with AI Starts with Business Outcomes,...

Web3 CMO Stories ·

2026/01/01

Send us a textThe ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real.We dive into the

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19:39

The Stories You Loved the Most – Top 10 Episodes of...

Web3 CMO Stories ·

2025/12/25

Send us a textEvery year, certain conversations travel further than others. Not because they were louder. But because they resonated.In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener engagement and downloads.These episodes reveal more than popularity. They reveal patterns.Across Web3, AI, marketing and digital business, this countdown highlights the stories that connected with real

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31:07

How Web3, Telegram and AI Are Rewiring Gaming Growth...

Web3 CMO Stories ·

2025/12/18

Send us a textPlayers were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalizes a desire that’s been in games for decades and why the path to mass adoption starts with joy, fairness, and

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27:23

Privacy As A Product Advantage | S5 E53

Web3 CMO Stories ·

2025/12/11

Send us a textPrivacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.We trace the evolution from transparent ledgers to private transfers and into the next frontier:

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294 results

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