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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

13:10

From Satire To Strategy: How MyTechCEO Scales With...

Web3 CMO Stories ·

2025/12/04

Send us a textComedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to shock value. If you’ve wondered how to make complex ideas irresistible to watch and easy to share, this conversation lays out a practical path.Jason breaks down the engine behind rapid growth: a smart blend of

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17:11

From Reputation To Results: How A Global Invite-Only...

Web3 CMO Stories ·

2025/12/02

Send us a textReputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating

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18:29

How A Digital Twin Can Work While You’re Away | S5 E50

Web3 CMO Stories ·

2025/11/27

Send us a textWhat if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI, who lays out how durable knowledge, personalized models, and a practical “digital twin” can turn everyday chaos into predictable outcomes.We start with the problem everyone feels: notes are scattered, context slips away, and the “why” behind

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19:18

Nearshoring Meets AI | S5 E49

Web3 CMO Stories ·

2025/11/25

Send us a textWalk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe.We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you’re wiring AI into daily work. Jo shares how BluePanda applies AI

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24:15

Creating Benevolent Decentralized AGI at...

Web3 CMO Stories ·

2025/11/20

Send us a textWhat if most of the economy can be automated without anything we’d call real general intelligence? That provocative idea launches a candid tour with Ben Goertzel through the difference between LLM “breadth” and the kind of generalization that marks true AGI. We unpack why today’s models are powerful yet limited, how they’ll reshape work in the near term, and what ingredients are missing for systems that reason, invent, and move beyond the data that formed them.We dig into a practical

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35:32

How Human Connection Beats AI At Scale – with Joe...

Web3 CMO Stories ·

2025/11/13

Send us a textWhat if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most

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32:35

Audience First: Storytelling That Sells – with Park...

Web3 CMO Stories ·

2025/11/06

Send us a textImagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move

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32:48

AI At Work, Humans In Charge | S5 E45

Web3 CMO Stories ·

2025/10/30

Send us a textA packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every

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29:54

Living On Crypto Since 2015 | S5 E44

Web3 CMO Stories ·

2025/10/23

Send us a textWhat happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash.Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He explains

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26:50

From Maze to Movement: How RYO Brings Real-World...

Web3 CMO Stories ·

2025/10/16

Send us a textCrypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your family can actually trust. From the origin of RYO as Japan’s historic symbol of trust to its rebirth as a modern digital currency, we trace a clear through-line: make crypto simple, human, and useful.We dig into RYOPAY’s pilot with Grain X Global,

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141:06

🎧 [BONUS] The Future CMO – Full Audiobook | How...

Web3 CMO Stories ·

2025/10/12

Send us a text🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community.Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show how raising

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29:44

How AI Changes Your Customers – Mark Schaefer's New...

Web3 CMO Stories ·

2025/10/09

Send us a textImagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark Schaefer to unpack the human side of AI: cognitive offloading at scale, de‑skilling that changes how customers think, and what it means when assistants default to a single recommendation instead of a page of links.We dig into the new rules of

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7:15

Marketing Theater Is Canceled, Sorry | S5 E41

Web3 CMO Stories ·

2025/10/02

Send us a textTwo launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send crypto as easily as a text. With a roadmap that includes a global mall for direct payments, staking, NFTs, stablecoins, and AI assistance, the vision is practical: move crypto from speculation to everyday value.Then we turn to "The

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25:53

Predicting the Future: How LiveDuel is...

Web3 CMO Stories ·

2025/09/25

Send us a textEver wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement.The LiveDuel platform stands apart by solving a fundamental market inefficiency. While traditional sports betting operates through thousands of separate operators with fragmented liquidity pools, LiveDuel applies decentralized finance principles to

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27:30

From Crypto Victim to Security Visionary: Xavier's...

Web3 CMO Stories ·

2025/09/18

Send us a text What happens when you lose your Bitcoin in the Mt. Gox hack, then watch 44,000 Ethereum vanish from a project you helped build? For Xavier Hendricks, these painful experiences sparked a mission to revolutionize crypto security through radical simplicity. Xavier's journey from blockchain enthusiast to security specialist reveals a counterintuitive truth: the best security removes technology rather than adds it. "Anything that's complicated, anything that's technical, is a weakn...

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31:06

The Crypto Storytelling Problem: Tales from Four...

Web3 CMO Stories ·

2025/09/11

Send us a textThe crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively exclude outsiders."I've been in a lot of different industries – social impact, investment, technology, healthcare – and I've never been in an industry where narrative mattered more than crypto," explains Stephany Zoo, Head

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5:12

From Keynote Stage to Amazon: The Future CMO | S5 37

Web3 CMO Stories ·

2025/09/04

Send us a textThe marketing landscape is transforming rapidly, and leadership must evolve with it. That's the driving insight behind my exciting announcement today – my new book "The Future CMO" is almost ready to launch! After sharing keynote stages with Philip Kotler in Cairo and Dennis Yu in Portugal, I realized the message I've been developing over years was finally coming together in a powerful way.What started as a conversation with Mark Schaefer in July – "You're

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29:43

Reimagining Business with AI | S5 E36

Web3 CMO Stories ·

2025/08/28

Send us a textDive into a revolutionary conversation with Kelwin Fernandes, co-founder and CEO of NILG AI, who shares a powerful vision for how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship.Drawing from 15 years of AI expertise and his journey from deep research to successful entrepreneurship, Kelwin challenges conventional thinking about AI implementation. Rather than viewing AI as just another tool for automating tasks, he presents it as a catalyst for

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29:29

Crypto Who? Making Web3 Gaming Accessible to Everyone...

Web3 CMO Stories ·

2025/08/21

Send us a textThe wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player onboarding – with remarkable results.Joana's journey to this role is fascinating. After managing the Xbox brand at Microsoft despite having no gaming background, she discovered how deeply passion drives the gaming industry. "You are

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25:48

From Accidental Entrepreneur to Building One of...

Web3 CMO Stories ·

2025/08/14

Send us a textVikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.What draws someone to blockchain beyond the hype? For Vikram, it was the revelation that this technology could create trust and accountability within systems themselves, reducing intermediaries and putting control back in people's hands. This vision

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