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PODCAST

Clicks to Customers

Welcome to StubGroup"s Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we"re using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google"s policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

business marketing

All Episodes

6:18

The Power of Google Ads with Performance Max...

Clicks to Customers ·

2024/04/18

Dive into the dynamic world of Performance Max (PMax) with the StubGroup Team, your guide to mastering Google's most powerful advertising tool. This episode focuses on how effective segmentation can significantly enhance your digital advertising efforts. Whether you're a newcomer or looking to optimize your existing campaigns, you'll discover actionable strategies that can lead to better results and higher profitability. In This Episode: Learn the essentials of Performance Max and its impact

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7:19

Decoding Digital Ads: Should Your Business Bet on...

Clicks to Customers ·

2024/04/12

Navigating the different online advertising options can be daunting, especially when faced with choosing between giants like Google Ads and Meta Ads. Both platforms boast a plethora of features and benefits, making it a tough decision for businesses aiming to maximize their online presence. The challenge often lies in the risk of choosing an unsuitable platform, potentially leading to substantial financial losses. So, is Google, Meta, or a combination of both the right choice for your advertising

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30:57

Driving Retention for Shopify Brands: An Interview...

Clicks to Customers ·

2024/04/10

This episode is a treasure trove for Shopify brand owners and marketers looking to elevate their subscription models and drive customer loyalty to new heights. Join Gina, a seasoned retention marketer and co-founder of Stay AI, alongside John Horn, the visionary CEO of StubGroup, as they unpack the dynamics of successful subscription programs for e-commerce brands. From the evolution of subscription models to leveraging AI-powered analytics for actionable insights, this episode covers the essential

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18:36

Maximizing Every Click: Mastering Conversion Tracking...

Clicks to Customers ·

2024/04/05

Dive into the world of conversion tracking with John in this episode. Discover the essentials for understanding what actions visitors take on your website after clicking on your ads. Whether they're making purchases, filling out forms, or calling your business, John demystifies the process of conversion tracking in Google Ads, covering the spectrum from the foundational basics to various methods including website actions, phone calls, app engagements, and even tracking offline

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15:00

Rescuing a $6M Google Ads Account from Circumventing...

Clicks to Customers ·

2024/04/04

Facing a 'Circumventing Systems' Google Ads ban? You're not alone. Join us for an insightful session with John Horn, CEO of StubGroup, and Simon Harries, a client who navigated the stormy waters of a Google Ads suspension with $6M in ad spend hanging in the balance. This episode dives deep into their strategic collaboration to overturn the daunting ban, offering listeners a beacon of hope and actionable advice. In This Episode: The wake-up call: Simon's Google Ads suspension. StubGroup's tailored

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15:00

Phishing Scams: Navigating the Waters of Fake...

Clicks to Customers ·

2024/03/29

In this enlightening episode, we dig into distinguishing genuine Facebook communications from the phishing emails that mimic them. As digital citizens, our online safety hinges on our ability to spot these deceptions, and we're here to guide you through the process. Learn about the subtle clues that reveal an email's true nature, from scrutinizing sender addresses to recognizing the tactics scammers use to create urgency and fear. This episode is more than just a guide; it's a toolkit for

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33:01

From Reviews to Revenue: How Your Online Reputation...

Clicks to Customers ·

2024/03/26

Dive into the transformative power of online reviews with Darren and Patrick from NetReputation. This episode John gets expert insights and practical strategies for leveraging positive and negative reviews, how your online reputation affects SEO, and tips on keeping track of it all. This episode is perfect for entrepreneurs and business owners across all sectors. Learn how to turn customer feedback into increased revenue! #OnlineReputation #BrandBuilding #MarketingStrategies

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15:06

So You Just Started Your Online Store

Clicks to Customers ·

2024/03/22

In this enlightening episode, join Becky, Will, and John as they navigate getting your online store's ads up and running. They delve into the importance of having an online presence for anyone selling products, whether it's something you've crafted yourself or a dropshipping venture. The trio discusses starting points, from ensuring your product stands out to selecting the best advertising platform for your business. If you're considering starting an e-commerce business or aiming to amplify

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5:19

The Future of AI & Google Demand Generation

Clicks to Customers ·

2024/03/22

In this episode, John from Stub Group sits down with team member Chris to discuss the future of Google Ads in 2024. They delve into Google's efforts to enhance user control over data and its use of AI, drawing comparisons with social platforms like TikTok and Facebook. Chris highlights the long-awaited updates to Google's user interface and predicts an increase in content-driven marketing. They also touch on the challenges and opportunities of data accessibility and the impact of AI on ad

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8:12

2024 Google Ads: Supercharge your Ads with Google Assets

Clicks to Customers ·

2024/03/22

In this episode, join John as he dives into the game-changing world of ad assets within Google Ads. With a constant influx of new strategies and campaign options across digital marketing platforms, it's easy to overlook the fundamental tools that can give you an edge over the competition. John breaks down why it's crucial to integrate ad assets, including call-out extensions, structured snippets, site link extensions, and image extensions, into your Google Ads campaigns. Discover how adding just one

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32:09

The Art of Websites That Convert with David Weinstein

Clicks to Customers ·

2024/02/06

2024 Web Design Trends! The buzz? It's all about daring contrasts—think bold fonts vs. serene spaces. And with AI stepping into the design and content arena, the game is changing. Our CEO John Horn caught up with David Weinstein from John F. Schuster to dissect the future of web aesthetics. We're not just designing websites anymore; we're crafting experiences that pop off the screen. 🎨 As we dive deeper into 2024, are you ready to push the boundaries of your digital presence? It’s time to

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42:14

2024 Google Chrome Update: Navigating the End of...

Clicks to Customers ·

2024/01/30

In this episode, discover the future of digital advertising in this chat with John the CEO of StubGroup, and Digital Analytics expert Simon Poulton. They discuss the critical topic of Google Chrome phasing out third-party cookies in 2024 and how it impacts the landscape of online marketing. Learn about the shift towards First-Party data, innovative strategies, and practical advice to stay ahead in the ever-evolving world of digital advertising. 🚀 Dominate your Google Ads and grow your business

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4:51

Predicting Changes to Google Merchant Center in 2024

Clicks to Customers ·

2024/01/30

Wondering what changes you can expect in Google Merchant Center Next? 🚀 Join John in an insightful chat with Ty, one of our team members at StubGroup. Ty shares with us his predictions for 2024, focusing on the exciting developments that include potential freeware for watermark removal, themed background expansion, and the game-changing prospect of 360 imaging in Google Ads. 🔍 Dive into the details and get ready for the next chapter of Google Merchant Center. Exciting times are ahead in the

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12:27

What Is It like to Work with StubGroup?

Clicks to Customers ·

2024/01/30

Evaluating your marketing agency's performance? Curious about teaming up with StubGroup, a Google Premier Partner? This week, Becky, Will, and John discuss our dedication to transparent communication, our personalized onboarding process, and our commitment to exceptional results. Learn more about partnering with us as we help you dominate your Google Ads! #MarketingStrategy #GooglePremierPartner #GoogleAds

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8:46

Google Product Studio Guide for 2024

Clicks to Customers ·

2024/01/19

📣 TOP SECRET FEATURE ALERT 📣 Google Product Studio - a game-changer in product advertising! John reveals how this revolutionary tool enhances product listings, amplifies advertising impact, and drives sales. Get started with the full tour now!💡 #GoogleProductStudio #AdvertisingInnovation #ProductMarketing

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40:14

What You Need to Know About Ads 2024

Clicks to Customers ·

2024/01/18

'What You Need to Know About Ads in 2024,' is your comprehensive guide to navigating the sea of digital advertising platforms. Learn about new trends, effective PPC platforms, the power of remarketing, niche platforms and more. This is essential knowledge you won’t want to miss! 📈💡 #DigitalAdvertising #PPC2024 #BusinessGrowth #AdPlatforms

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60:01

How Google Ads is Changing in 2024

Clicks to Customers ·

2024/01/17

Explore the Future of Google Ads in 2024 🌟 Join John to discover key insights about platform changes, upcoming Google Merchant Center updates, the latest on Product Studio, and essential PPC strategies. Gain the edge for excelling in Google Ads this year! #GoogleAds2024 #DigitalAdvertising

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8:24

Google is Secretly Rewriting Your Ads ... Turn off...

Clicks to Customers ·

2023/11/14

Google is secretly changing what your ads say. In this podcast we explain Automated Assets, what they are, how to turn them off in your Google Ads account, and whether you should or shouldn't use them (hint: it depends). 💪 Dominate Google Ads and grow your business: https://stubgroup.com/

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7:12

ROAS is NOT Dead!

Clicks to Customers ·

2023/11/14

In this podcast, we explain how you should be using ROAS in conjunction with other metrics like MER to track the effectiveness of your advertising campaigns. 💪 Dominate Google Ads and grow your business: https://stubgroup.com/

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7:21

What is Google’s ”Limited Ads Serving” Policy?

Clicks to Customers ·

2023/11/14

In this podcast, we discuss Google's new policy called "Limited Ads Serving" its negative effects on ad performance, and how to avoid these effects. 💪 Dominate Google Ads and grow your business: https://stubgroup.com/

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