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PODCAST

Clicks to Customers

Welcome to StubGroup"s Clicks to Customers Podcast channel! Subscribe for:✔️ Tutorials about how Google Ads works✔️ Advanced strategies we"re using to make our clients successful✔️ Hot takes about the latest and greatest in industry news✔️ Tactics to fix Google Ads suspensions and remain compliant with Google"s policies✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more!💪 Dominate Google Ads and grow your business: https://stubgroup.com/

business marketing

All Episodes

7:24

Should You Use AI to Answer Phone Calls?

Clicks to Customers ·

2026/01/29

AI phone answering tools are becoming more popular, but they're not a one-size-fits-all solution.StubGroup CEO John Horn breaks down the real-world pros and cons of using AI to answer inbound phone calls. Based on firsthand experience working with businesses of all sizes, from small local companies to large enterprises, he explains when AI phone answering works well, when it causes problems, and what you should consider before rolling it out. You’ll learn: -Why businesses are adopting AI for

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7:25

How to Fix Google Ads Phishing Unacceptable Business...

Clicks to Customers ·

2026/01/21

If your Google Ads account has been suspended for phishing under Google’s Unacceptable Business Practices policy, this video will help you understand why it happens and how to fix it.StubGroup CEO John Horn explains what Google actually means by phishing, why legitimate businesses are often flagged incorrectly, and the most common scenarios StubGroup sees when helping advertisers recover from these suspensions. You will learn: -What Google defines as phishing in Google Ads -Why phishing suspensions

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4:25

Case Study: We Fixed A Google Merchant Center...

Clicks to Customers ·

2026/01/16

Misrepresentation is the number one reason Google Merchant Center accounts get suspended. And fixing it is rarely simple. Let StubGroup CEO John Horn walk you through how his team fixed a Google Merchant Center suspension caused by misrepresentation and 'website needs improvement' flags. Based on StubGroup’s 2025 suspension research, nearly 90% of Merchant Center suspensions involve misrepresentation, making this one of the most critical policies to understand. In this video, you'll learn: -Why

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3:00

Fix "No physical stores found in countries of sale"...

Clicks to Customers ·

2026/01/14

If you're seeing the “No physical stores found in countries of sale” flag in Google Merchant Center, this video will help you understand why it appears and how to fix it.StubGroup CEO John Horn explains what triggers this flag, why some Merchant Center accounts are even suspended because of it, and the EXACT steps StubGroup has used to resolve this issue for clients. You will learn: -What the “No physical stores found in countries of sale” flag means -Why it is usually tied to specific Merchant

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6:15

6 Steps to Write a Google Ads Appeal That Fixes...

Clicks to Customers ·

2026/01/09

There are six critical things to include in a Google Ads appeal to maximize your chances of success.You will learn: -How to structure an appeal so it is taken seriously -What tone to use and what to avoid -How to clearly explain what you fixed and how you fixed it -When to include links and documentation -What not to say if you want your appeal approved John also explains common mistakes advertisers make that cause appeals to be rejected immediately, including why asking Google what went wrong does

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2:15

"I'm so grateful" - Video review for StubGroup

Clicks to Customers ·

2026/01/07

Jeremy Irons, owner of Irons Design, had his Google Ads account permanently suspended with no warning. Google cited a Circumventing Systems violation, rejected multiple appeals instantly, and provided no clarity on what went wrong. For seven months, Jeremy lost his primary source of leads and felt completely stuck. After exhausting every option, he reached out to StubGroup for help. In this testimonial, Jeremy shares: -What it feels like to lose your main lead source overnight -Why Google Ads

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2:18

Custom Segments for Display in Personalized Advertising

Clicks to Customers ·

2025/12/17

Do you advertise in a sensitive vertical?Good news: Google just opened up a POWERFUL new targeting option for you. They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy. StubGroup CEO John Horn explains what this update means and how it impacts your ability to reach the right audiences in a compliant way. You'll learn: -What Google considers personalized advertising -How custom segments work for display and demand gen -Why custom segments

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2:53

Incentivize Product Reviews? Do THIS Before Google...

Clicks to Customers ·

2025/12/13

If you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly. Or Google might suspend your account. StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping. You'll learn: -When incentivized product reviews are allowed -The new is_incentivized_review field and how it works -When you must send “true” vs “false” in your review feed -How to check whether your store is sending

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4:12

Your Phone Number Could Suspend Your Google Ads...

Clicks to Customers ·

2025/12/11

Google has updated its Unacceptable Phone Number policy.And using the wrong number in your ads could now cause disapprovals or even a full account suspension. StubGroup CEO John Horn explains Google’s December 2025 update and what it means for call assets, call only ads, and location assets. You’ll learn: -What Google’s new unacceptable phone number policy includes -How spam reports and fraudulent history tied to a number can trigger disapprovals -Why call tracking numbers are especially

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6:51

Google Ads Suspensions Are Changing

Clicks to Customers ·

2025/12/05

Google has released new information about how they're handling Google Ads account suspensions and appeals. As a team that works on suspensions every day, StubGroup sees firsthand what's changing. In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers. You'll learn: -What Google says has improved in the suspension and appeal process -Where Google claims AI is increasing precision -Why many legitimate

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3:57

Update to Google Ads Advertiser Verification...

Clicks to Customers ·

2025/11/30

If you're required to complete advertiser verification or business operations verification, this update is CRITICAL.Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy. This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading. StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental

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3:42

Will My Disapproved Google Ad Suspend My Account?

Clicks to Customers ·

2025/11/29

Will your Google Ads account get suspended if you have disapproved ads? The short answer is no, not automatically. But depending on the type of disapproval and how many of them you let accumulate, you could be at risk. StubGroup CEO John Horn explains the difference between a simple ad disapproval and an account-level suspension. You will learn: -When a disapproved ad is harmless and when it is a warning sign -Which policy violations typically lead to suspensions -Why certain industries

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13:23

9 Ways A Google Ads Consultation Should Make You Money

Clicks to Customers ·

2025/11/27

A great Google Ads consultation should not only review your campaigns. It should help you make more money. StubGroup CEO John Horn explains the nine core areas EVERY consultation must cover to improve results. These are the questions and strategy points that separate weak audits from revenue-driving ones. You will learn: -Why your goals, numbers, and business model MUST guide your ad strategy -How to choose the right services, audiences, and offers to advertise -Why proper tracking is essential

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6:56

Google Ads Three Strike Policy: A Step By Step Guide

Clicks to Customers ·

2025/11/19

Google’s Three Strike Policy can make or break your ad account. StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account. BEFORE it’s too late. You’ll learn: -How Google’s warning, first, second, and third strikes work -Real examples (like a retailer mistakenly flagged for selling “weapons”) -How to appeal or acknowledge a strike the right way -What to do if you’ve already reached a third strike -Why it’s

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13:46

Top 35 Google Ads Disapprovals (And How to Fix Them)

Clicks to Customers ·

2025/11/14

Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again.You’ll learn: -The most frequent “destination” issues and quick fixes -How to solve phone number and verification problems -What triggers malware, compromised site, and unwanted software flags -How Google views trademarks, resellers, and double serving -Personalized ads rules for housing, employment,

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3:33

How to Use Prescription Drugs Names in Your Google...

Clicks to Customers ·

2025/11/12

Can you use prescription drug names like Botox in your Google Ads? The rules have changed . . . and the October 2025 update makes an important distinction. StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your: -Ad copy -Landing pages -Keyword targeting You’ll learn: -Why certification still matters for keyword targeting -When educational and legal advertisers can now include prescription terms -Which industries benefit from this rare policy

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2:55

Does Google Ads Allow Tech Support Ads? (Policy...

Clicks to Customers ·

2025/11/07

Google’s tech support policy has changed.And the October 2025 update adds important nuance for advertisers. In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads. You’ll learn: -Why third-party consumer tech support ads are prohibited -The difference between B2C and B2B tech support advertising -What the October 2025 policy update means for selling consumer technology online -How to prevent false policy flags on legitimate

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4:54

Does Google Shopping Allow Subscriptions? Policy...

Clicks to Customers ·

2025/11/05

Can you advertise subscriptions through Google Shopping? The short answer: Yes for some, and no for others. StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take. You’ll learn: -Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies) -The exceptions that existed before October 2025 -How to set up your Merchant Center feed

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4:42

How to Verify Message Assets for Google Ads (2025...

Clicks to Customers ·

2025/10/31

Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025.John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins. In this video, you’ll learn: -What “message assets” are and how they work in Google Ads -The two approved methods for verifying message assets -How to link your domain or add tracking tags for verification -Why Google is enforcing this new

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10:51

6 Ways to Get Higher Quality Leads from Google Ads

Clicks to Customers ·

2025/10/29

Tired of getting spam or low-quality leads from your Google Ads campaigns?In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want. You’ll learn how to: -Identify where low-quality leads come from -Fix issues caused by Display, Search Partners, or Performance Max -Use better ad copy and landing pages to qualify visitors -Set up call tracking and offline conversion

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120 results

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