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PODCAST

Imperfect Marketing

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

business marketing

All Episodes

38:09

224: Marketing 101 for Non-Marketers with Guest...

Imperfect Marketing ·

2024/08/08

Send us a Text Message.In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing. Brenda Meller is a LinkedIn Coach and Chief Engagement Officer at Meller Marketing. Brenda is a former ...

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9:58

223: From Subscribers to Clients: Nurturing Leads...

Imperfect Marketing ·

2024/08/06

Send us a Text Message.Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra CormanKendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.Highlights from today's episode include:Understanding the subscriber journey: awareness, consideration, and conversionCrafting a...

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30:24

222: Effective Communication and Lead Generation with...

Imperfect Marketing ·

2024/08/01

Send us a Text Message.In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building successful businesses.Topics Discussed:Living by Mottos: “Call the Damn Leads” and “Crush the Day Before It Crushes You.”Time Management: Unde...

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13:18

221: Email Marketing and Your Brand: Building Trust...

Imperfect Marketing ·

2024/07/30

Send us a Text Message.Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra CormanKendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.Highlights from today's episode include:The importance of consistency in email marketingStrategies for creating valuable and engaging email contentThe significance of brand...

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27:41

220: Building Connections in Entrepreneurship with...

Imperfect Marketing ·

2024/07/25

Send us a Text Message.Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration and problem-solving. He also highlights the importance of customized marketing strategies and...

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9:41

219: Balancing Promotion and Value in Your Emails...

Imperfect Marketing ·

2024/07/23

Send us a Text Message.Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra CormanKendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.Highlights from today's episode include:The importance of balancing promotion and value in emailsStrategies for providing educational, inspira...

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28:34

218: Crafting Freedom in Business with Guest TJ Murphy

Imperfect Marketing ·

2024/07/18

Send us a Text Message.In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inform others. Welcome, TJ!Topics Discussed:Designing your business around your lifeBuilding system...

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4:56

217: The Lifecycle of an Email Subscriber: From 'Nice...

Imperfect Marketing ·

2024/07/16

Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.Subscription Moment: Importance of clear expectations.Welcome Sequence: First impressions matter.Nurturing Phase: Keeping the relationship alive.Handling Unsubscribes: Graceful exits and moving on.Join Kendra every Tuesday and Thursday for more insights.Resources:Kendra's Guide to Email MarketingFollow Kendra on Linked...

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26:48

216: AI and the Evolution of Digital Marketing with...

Imperfect Marketing ·

2024/07/11

Send us a Text Message.In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to...

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6:28

215: The Psychology of Email Sales: Leveraging...

Imperfect Marketing ·

2024/07/09

Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.Main Points:Scarcity: Limited time offers create urgency.Social Proof: Use testimonials and success stories.Authority: Share expertise and partner with influencers.Trust: Prioritize subscribers' experience and honesty.Resources:Mastering AI and Communications Book by Kendra CormanMike Capuzzi's Bite Size BooksJoi...

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32:45

214: Maximizing Accessibility: Beyond the Basics with...

Imperfect Marketing ·

2024/07/04

Send us a Text Message.Welcome to Imperfect Marketing Podcast with your host, Kendra CormanIn today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from making their websites and content accessible to all.Guest Bio: Max Ivy is a blind serial online entrepreneur who has dedicated over 15 years to...

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7:06

213: It’s June and Time to Clean Your Email List: 5...

Imperfect Marketing ·

2024/07/02

Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.Key Points:Remove inactive subscribers - Say goodbye to those who haven't engaged in months.Segment your list - Organize subscribers for targeted content.Validate email addresses - Weed out invalid and fake emails.Implement a re-engagement campaign - Win back disengaged subscribers.Make...

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26:37

212: Mastering the Finances of Marketing: A Strategic...

Imperfect Marketing ·

2024/06/27

Send us a Text Message.Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their dreams.Topics Discussed:Importance of Managing Cash FlowsBiggest Financial Mistakes in Small BusinessTransition from Low Pricing to Sustai...

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6:26

211: The Do's and Don'ts of Ethical Email Marketing:...

Imperfect Marketing ·

2024/06/25

Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics.Topics covered in today's conversation include:The importance of transparency in email marketingObtaining explicit consent from subscribersProtecting subscribers' privacy and personal informationThe consequences of unethical email marketing practicesand moreJoin Kendra every Tuesday and Thursday as she discusses how to make pr...

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30:42

210: Harnessing Brand Science with Guest Stæven Frey

Imperfect Marketing ·

2024/06/20

Send us a Text Message.In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities. Topics DiscussedMisconceptions in Brand ScienceImportance of Continuous Brand RefreshmentIntellectual Property in BrandingEffective Use of Brand AssetsThe Role of Authenticity in Ma...

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10:29

209: Maximize Engagement with Interactive Emails with...

Imperfect Marketing ·

2024/06/18

In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements.Main Points:Importance of Interactive EmailsEngaging Elements like Quizzes and PollsOptimizing for Desktop and MobileUnderstanding Email Client LimitationsStrategic Integration for Audience EngagementJoin Kendra every Tuesday and Thursday for more insightful discussions on marketing strategies and innovations. Engage with us and enhance your marketing toolkit!Episode Re...

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30:02

208: Turning Listeners into Leads with Guest Alesia...

Imperfect Marketing ·

2024/06/13

Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati"Guest Bio:Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia has successfully assisted coaches and thought leaders in launching over 50 podcasts. She specializes in creating seamless podcas...

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14:02

207: Open rates- not the full story with Host Kendra...

Imperfect Marketing ·

2024/06/11

Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"Episode OverviewAI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.Evaluating Email Performance: Analyzing the ...

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33:16

206: Mastering Video Content: Strategies for...

Imperfect Marketing ·

2024/06/06

Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.Topics Discussed:Importance of Video MarketingImpact of Video on SEOBuilding Parasocial RelationshipsThe Illusion of ...

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9:19

205: From Name vs. Subject Line: What Wins in Email...

Imperfect Marketing ·

2024/06/04

Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line?Main Topics:Importance of From Name: Trust and familiarityPower of Subject Line: Engagement and curiosityCase Studies and Stats: Impact on open ratesBest Practices: Consistency and personalizationTools and Techniques: Leveraging subscriber dataEpisode Resources:Guide to Subject Lines and my List of 27 Top-Performing Email Subject Lines: https://kendracorman....

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326 results

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