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PODCAST

Imperfect Marketing

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

business marketing

All Episodes

23:11

Why Sales Feels Icky (And How to Fix It) | Jonny Holsten

Imperfect Marketing ·

2026/04/16

Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scripts or pressure). Jonny shares his journey from marketing into sales strategy and how that shift led to his book Fix Your Broken Sales Calls. Together, we explore how to move from chasing leads to building meaningful, problem-solving conversati...

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26:59

5 Human Skills That Make You Irreplaceable in the AI Era

Imperfect Marketing ·

2026/04/09

Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses operate—and why human skills matter more than ever. Stephanie shares her fascinating journey from corporate IT leadership to building an AI-powered company, along with the lessons she’s learned along the way (including a few hard-earned ones she hopes you won’t have to repeat). We dive into how businesses can actually use AI e...

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34:49

The Science of Getting People to Say Yes (Ethically)

Imperfect Marketing ·

2026/04/02

Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication. Patrick shares how discovering the science behind persuasion helped him move from struggling sales results to becoming a trusted authority on ethical influence. We discuss: How People Actually Make...

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16:36

When to Turn OFF the AI (And Trust Yourself Instead)

Imperfect Marketing ·

2026/03/26

Send us Fan Mail In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences. Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and ...

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25:40

Is AI Killing SEO? What Small Businesses Need to Know...

Imperfect Marketing ·

2026/03/19

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search landscape—and what businesses should really focus on to stay visible online. Kyle shares his journey from growing up around construction trades to building an SEO agency focused on helping home service businesses succeed online. Along the way, the conversation dives into the realities of modern SEO, the myths around AI repla...

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25:55

Are You Marketing to the Wrong People? How to Find...

Imperfect Marketing ·

2026/03/12

Send a text In this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start standing out by identifying their ideal customer — or as she calls it, their “moose.” From her early days in male-dominated sales industries to building a brand around differentiation, Kay breaks down why strategy must come before tactics — and why chasing ever...

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28:38

Is Your Brand Just a Logo? What Real Brand Strategy...

Imperfect Marketing ·

2026/03/05

Send a text In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong. Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn’t about polished logos or clever gimmicks — it’s about clarity, authenticity, and a...

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16:39

How a Weekend Book Became My Best Marketing Asset

Imperfect Marketing ·

2026/02/26

Send a text In this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs. I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I’d absolutely do differently, and how you...

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23:54

What Does It Really Cost to Self-Publish a Quality Book?

Imperfect Marketing ·

2026/02/19

Send a text In this episode of Imperfect Marketing, I’m joined by Michele DeFilippo, founder of 1106 Design and a publishing industry veteran with more than 50 years of experience. We dive into the realities of book publishing—what most people get wrong, what actually matters, and how a well-done book can completely transform your business. From traditional publishing to self-publishing and hybrid models, Michele breaks down the landscape with clarity and candor, helping authors avoid costly ...

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26:34

330: How Do You Build Visibility When You Hate Being...

Imperfect Marketing ·

2026/02/12

Send a text In this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out. Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack ...

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32:32

329: How Do You Turn Podcast Listeners Into Paying...

Imperfect Marketing ·

2026/02/05

Send us a text In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection. We cover: Why Imperfection Builds Trust How over-editing hurts connectionWhy pauses, breaths, and authenticity matterThe danger of sounding “too polished”Podcasting for Business (Not Just Downloads) Why podcasts should sup...

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12:19

328: Why Pick Just One? Lessons from the Classroom on...

Imperfect Marketing ·

2026/01/29

Send us a text In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together. Kendra walks through how three student teams tackled a struggling nonprofit gala and what their insights reveal about building a smarter, more intentional marketing mix. The Classroom...

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28:44

327: How Much Should Small Businesses Spend on...

Imperfect Marketing ·

2026/01/22

Send us a text In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever). Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustai...

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28:08

326: How to Balance Marketing Tech and Authenticity

Imperfect Marketing ·

2026/01/15

Send us a text In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch. Audrey shares how her love of innovation started long before today’s tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss: The Tech + Human Balance in Modern Marketing Why y...

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25:00

AI Work Slop And How To Stop It

Imperfect Marketing ·

2026/01/08

Send us a text Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save Ever get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we’re digging into the rise of work slop—the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support. Kendra sits down with Sue Justice, founder of Emory HR, to talk about why this isn’t just an AI problem—it’s a performance, communication, and le...

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18:40

My Word of the Year for 2026 is No

Imperfect Marketing ·

2026/01/01

Send us a text In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word: no. After a 2025 defined by “forge” (building, growing, expanding), a family crisis and an overload of opportunities forced her to re-evaluate sustainability, boundaries, and what it really takes to preserve creative focus. Kendra shares the behind-the-scenes story of her year—what went right, what went sideways, and why the systems and peo...

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26:38

Stop Tracking These Marketing Metrics (They're...

Imperfect Marketing ·

2025/12/25

Send us a text Why Vanity Metrics Are So Tempting Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a deck, even when they don’t connect to business outcomes. The Metrics That Actually Matter Kendra presses on what marketers should track instead. Anthony breaks it down by funnel stage and business model: For B2B and lead-gen teams: Lead volume and lead q...

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27:54

Turn Words Into Wealth: The Neuroscience of Marketing...

Imperfect Marketing ·

2025/12/18

Send us a text In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages that turn words into wealth. We discuss: The Neuroscience Behind Messaging The brain’s 3-part filt...

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27:27

How Is AI Changing Local SEO and Google Maps Rankings?

Imperfect Marketing ·

2025/12/11

Send us a text In this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google’s local search results and Google Maps. We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts. From Accidental Marketer to Local SEO Expert Josh shares his unique path—f...

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9:27

Why Your Social Posts Aren't Filling Your Events (And...

Imperfect Marketing ·

2025/12/04

Send us a text In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it’s easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don’t equal registrations, and engagement doesn’t always lead to action. She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just t...

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339 results

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