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PODCAST

Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We"ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton,

business management

All Episodes

01:05:43

Panel: Haircare & Beauty - How to Build a Loyal...

Business Of Social ·

2020/08/26

Welcome to another edition of the Business of Social podcast, Panel edition! On the 6th episode of our Panel series, David was joined by 2 leaders in the beauty industry. Hannah Beals, VP, Brand Marketing and Erin Dwyer, VP, Digital, at OUAI provide insightful knowledge into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand.

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01:07:48

Panel: A Look Inside The Business of E-Sports & Gaming

Business Of Social ·

2020/08/11

Welcome to another edition of The Business of Social Podcast, panel edition! Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue! In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games

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26:14

Sports Bubbles & Netflix's Amazing 2020

Business Of Social ·

2020/07/31

On this Mini Episode of Business of Social, David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts.

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01:17:05

Panel: How Business Has Changed Forever and Whats...

Business Of Social ·

2020/06/25

Welcome to another edition of the Business of Social podcast, Panel edition! In the 3rd episode of our Panel series David was joined by Nick Woodhouse, President and CMO of Authentic Brands Group and Sean Robertson, Director of Partnerships at Dish Media. The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others

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01:30:09

Black Lives Matter: How Brands Can Take Action

Business Of Social ·

2020/06/18

On this episode of Business of Social, David is joined by Lori Hall, Jessica Lane and Tatiana Holifield to discuss the #BlackLivesMatter movement and action steps that people/brands can take to enact change. The panel provides insights on how to go beyond brand statements to empower followers and take part in actionable change. Guests: Lori Hall - Co-Founder & Head of Creative at Pop’N Creative Jessica Lane - Co-Founder & Head of Digital Content + Marketing at Pop’N Creative Tatiana Holifield -

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01:06:02

Panel: What The Largest Food & Beverage Brands Are...

Business Of Social ·

2020/06/15

Welcome to another edition of The Business of Social Podcast, panel edition! In the 2nd episode of our panel series David was joined by 3 leaders who work at some of the largest brands in the food and beverage space: Luiz Barros - Global VP, Data and Media @ AB-Inbev Nicole Portwood - VP, Marketing @ PepsiCo Mike Manzo - COO @ Jersey Mikes The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of

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01:02:54

Panel: What The Largest Apparel & Products Brands Are...

Business Of Social ·

2020/05/29

Welcome to another edition of The Business of Social Podcast, panel edition! On this episode David was joined by 4 fantastic guests, who are all leaders at some of the largest brands in the apparel and products space: Don Lane - CMO @ Saucony Steve Lesnard - VP, Mktg and Product Creation @ The North Face Nate Checketts - Nate Checketts - CEO @ Rhone Hilary Hartley - President, North America @ Victorinox Swiss Army The whole goal behind this panel series that we decided to create is to find the

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37:02

Events Going Virtual and How Rapidly The Industry Is...

Business Of Social ·

2020/05/19

On this Mini Episode of Business of Social, David and producer Will take a look how organizations are innovating now and for the foreseeable future. They discuss what brands can do to break through the noise and incentivize audiences to participate.

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01:07:20

Predicting The Future of Media & Sports with Bonnie...

Business Of Social ·

2020/04/24

On this episode of Business of Social, David is joined by Bonnie Bernstein. Bonnie is a veteran broadcaster and now owns her our production company, Walk Swiftly Productions, her latest endeavor in a career that has spanned nearly two decades on-air with ESPN and CBS covering the NFL, NBA, MLB and college football and basketball. She has been recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field. David and Bonnie discuss the current

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20:56

Bonus Episode: Real Time Summit Panel

Business Of Social ·

2020/04/14

Bonus Episode! David joined a Real Time Summit panel with 4 other industry experts to discuss marketing tactics, best practices, leadership strategies and more! If you're looking for advice/tips/tricks for marketing strategy and overall best practices this panel has some great discussion from industry experts to help guide you through the current climate. To buy the full replay go to: https://therealtimesummit.com/ Thanks to @Rvrbagency for all of their help organizing and producing the panel!

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45:17

What Strategies Are Working During COVID-19?

Business Of Social ·

2020/04/09

On this episode of the Business of Social we are going to a panel style discussion to talk to a few of the department heads at STN Digital about the current social/digital climate, how things are continuing to change and some best practices for brands given the current state. The panel is a robust discussion covering topics from live streaming 101 to paid media strategy to content creation. This discussion is packed with tips and tricks to not only help you navigate the current climate but to

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42:17

Positive Mindset Through Adversity with Aaron Keith

Business Of Social ·

2020/04/02

Aaron Keith, CEO of Buildify Systems, joined the Business of Social to talk with David about leadership, positivity and staying positive through the current situation. If you’re a business owner, CFO, CMO or someone who leads a team, Aaron offers great insight and strategies for things you should be doing during this unprecedented time. “It starts with you. You need to lead by example and let your team see you taking the actions you want them to take as well. For example if you want everyone to take

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38:21

How Sports Can Navigate the Current COVID-19 Climate...

Business Of Social ·

2020/03/25

On this episode of Business of Social, David and Blake discuss how the sports industry as a whole has been affected by the ongoing COVID-19 situation and what teams and athletes can do during this unprecedented time. Athletes are now realizing what life without sports will look like, so its important to use this time to figure out what you want to accomplish outside of the sports world and what you want to do in the future. As a leader in the space, Blake shares some of his thoughts and ideas on

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44:09

Marketing Your Product to a New Audience with Lindsey...

Business Of Social ·

2020/03/23

On this episode of Business of Social, we are joined by Lindsey Scheftic, VP of Marketing, at Skyrocket. Lindsey is veteran of the marketing industry and has a lot of knowledge, experience and ideas to offer during this episode. We focus on what methods and tactics marketers can implement into their strategy in order to reach a new audience or continue to grow their current consumer base. "When it comes to trying to get in front a new audience you have try a lot of different methods and A LOT of

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31:37

Corona Virus: Now What?

Business Of Social ·

2020/03/17

On this Mini Episode of Business of Social, David and producer Will discuss the impact that the coronavirus has had on society and how it is affecting the industry as a whole. They share tips on how to adjust to the current climate and discuss strategies and ideas to stay positive and help everyone keep moving forward.

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44:46

Understanding The Fundamentals of Marketing with Ryan...

Business Of Social ·

2020/02/25

On this episode of Business of Social, Ryan Wallman, Creative Director and Head of Copy at Wellmark, joined us for this episode to drop some knowledge on the overall marketing landscape including: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur. You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing

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13:56

Billion Dollar Content Budgets and The Future of...

Business Of Social ·

2020/01/28

On this Mini Episode of Business of Social, David and Producer Will take a look at the reported 2020 content budgets for streaming vs. linear and discuss how this affects the entertainment industry and what it could mean for the future. "The user base for Netflix in North America is pretty close to being tapped out I think. By this point you either have Netflix or you don't. There's not a ton of people left for them here to continue to grow at a high level, so if you're Netflix where can you go and

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13:24

Why You Need To Pay Attention To Will Smith

Business Of Social ·

2020/01/14

On this Mini Episode of Business of Social, David and Producer Will discuss Will Smith's social media and look at how he has rebranded himself into an Instagram and TikTok icon. Is this something every celebrity should be getting into, and how will it affect the future of social media in Hollywood?

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53:15

The Future of Monetization on Social Media with Blake...

Business Of Social ·

2019/12/17

On this episode, Blake Lawrence, Co-Founder and CEO of opendorse, joined the Business of Social to tell us how all athletes/influencers/celebrities should be using social to grow their brand and increase their monetization efforts to get ahead of the pack. We also discuss what brands should be doing to leverage their messaging, the importance of micro-influencers, product advertising and more on Episode 50!

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53:03

A Look Inside the NFL's Social Strategy with Dave...

Business Of Social ·

2019/12/10

On this episode of Business of Social, we are joined by Dave Feldman, VP of Social Media Marketing at the NFL. We talked with Dave about the trends and the types of content that are resonating with the NFL audience and how they continue to test the waters. The importance of constantly adjusting their strategy and trying new things to keep your audience engaged, because at the end of the day you're competing for eyeballs with everybody out there.

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