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PODCAST

Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We"ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton,

business management

All Episodes

01:00:37

The #1 NFL Team on Social is…

Business Of Social ·

2026/03/16

NFL teams generated over $1.5B in social value last season. But most teams still are not capitalizing on the content that actually drives engagement, reach, and sponsorship revenue. In this episode, David Brickley sits down with Dan LaTorraca, Head of Marketing at Zoomph and former NFL and NHL team executive, to break down the biggest trends from the 2025 NFL Social Media Report. You'll learn: • Why YouTube Shorts generated the most social value in the NFL • Why Instagram still dominates total

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16:33

Why Women's Sports Is the Smartest Bet in Media

Business Of Social ·

2026/02/17

Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports. Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how

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05:24

This Is Why Your Marketing "Didn't Work"

Business Of Social ·

2026/02/05

A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking. In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture. If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and

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10:14

The Truth About A.I. That Investors Won't Say Out Loud

Business Of Social ·

2026/02/05

Everyone's talking about AI—but is anyone talking about what's not working? In this episode, David Brickley breaks down why AI adoption isn't moving as fast as the hype, and why marketers need to approach it with more patience than panic. He covers: The Ben Affleck quote that reframed his thinking Why 95% of AI pilots are failing, according to MIT The $1.5B lawsuit that could shape copyright law for AI What the .com bubble can teach us about overhype Why AI content generation still isn't

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38:03

The #1 WNBA Team on Social is...

Business Of Social ·

2025/11/12

This WNBA season was historic…and the data proves it. STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value. David Brickley is joined by Zoomph's James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving massive impact. This episode covers: • How the Fever delivered $55M+ in social value • Why the Wings saw a 5x spike in engagement • The NBA crossover

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01:10:04

Relationships, Boundaries & the Science of Feeling...

Business Of Social ·

2025/11/12

Sabrina Zohar, host of The Sabrina Zohar Show (7M+ downloads, top 0.1% globally), joins David Brickley for a raw, honest conversation about mental health, dating, relationships, and childhood trauma—and how all of it ties into the patterns we carry as adults. They unpack the psychology behind anxious vs avoidant attachments, the neuroscience of texting anxiety, the truth about boundaries (hint: it's not about telling people what to do), and how to actually rewire old beliefs instead of projecting

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01:03:17

StubHub's Secret To Breaking The Internet

Business Of Social ·

2025/10/30

Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment. They walk through the exact moments that broke the internet—from the Kendrick Lamar tower edit to Coldplay's HR scandal to the Jalen voodoo doll—and break down the real strategy, approvals, and creative instincts behind them. 📍

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26:23

7 Sports Sponsorships that Sports Fans Loved

Business Of Social ·

2025/10/22

Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it. From LeBron’s viral Prime Day tease to Nike’s emotional Asia Wilson campaign, these are the moments that didn’t just check the brand box—they created real fan connection. David walks through each one, explains why it worked,

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04:30

The New US Only TikTok App

Business Of Social ·

2025/10/21

It’s official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle. But here’s what’s still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled garden? Will brands and sports teams need regional accounts to stay visible? In this episode, David Brickley breaks down what’s actually changing, what

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52:48

How BetMGM Is Winning the Sports Betting War

Business Of Social ·

2025/09/22

In this episode, David Brickley sits down with Casey Hurbis, Chief Marketing Officer at BetMGM, to talk about brand-building in crowded markets, the evolution of betting, and how smart marketers earn attention. They cover: - Why a great customer experience still beats a great offer - The biggest challenge in regulated markets—and how BetMGM navigates 29 states - The power of loyalty programs in a world of app-switching bettors - How Casey approached rebranding BetMGM (and why Jon Hamm was the right

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01:07:43

The Marketing Powerhouse Behind Caitlin Clark, Fever...

Business Of Social ·

2025/09/03

🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count. David Brickley sits down with Tyler Beadlecomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth. 📱 This episode covers: - Why the Fever's draft-day animation became a full content franchise - How to create branded

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08:02

How Social Has Changed in the Last Decade

Business Of Social ·

2025/07/31

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview. They dive into: How agency life has evolved—from hero graphics to real-time shareable content Why embracing change is non-negotiable for anyone in social The mindset that separates thriving marketers from the ones who burn out Radical candor as a superpower

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16:23

Why Every Fortune 500 Seems to Be Investing in Sports...

Business Of Social ·

2025/07/29

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media. 👀 Highlights: How lived experience—not just information—is the new marketing advantage Why creator economy infrastructure matters more than ever The power of distribution and

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13:56

The #1 Mistake Brands Make on Social Media

Business Of Social ·

2025/07/24

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agencies still don’t get) The rise—and over-saturation—of lo-fi content How creators are becoming distribution rocket fuel What metrics actually matter in 2025 (spoiler: not

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16:49

Why Most Brands Fail With Athletes

Business Of Social ·

2025/07/22

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark. 🔥 Topics include: The real reason some athlete-brand deals fall flat Why followers are a distraction—and what actually drives engagement How fandom powers everything from Chipotle orders to Madden covers The future of creator x

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16:55

She Makes Athletes Go Viral on Social

Business Of Social ·

2025/07/17

🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic, creator-first social strategies. 📱 In this episode: What it actually takes to run a pro athlete’s social media Why people have more trust in athlete content The hidden value of

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12:46

They Bet Big on Women’s Sports and WON!

Business Of Social ·

2025/07/15

🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports. 📺 In this episode: The real reason Scripps bet on women’s sports (before the Caitlin Clark effect) How her team launched a WNBA national broadcast deal in just 6 weeks

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33:33

The #1 Sports Team on Social is...

Business Of Social ·

2025/07/10

Who’s really winning on social media in sports? David Brickley and Jason Samuelsen break down the most comprehensive sports social media report to date—ranking all 124 teams across the NFL, NBA, NHL, and MLB by engagement per post, total engagements, and year-over-year growth. 📊 In this episode: The top team across the Big 4 leagues (based on real data) The content buckets driving the most engagement right now The teams jumping 20+ spots with smart content strategy What follower counts

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39:10

How Top Sports Teams Really Work with Agencies...

Business Of Social ·

2025/07/09

📍Recorded live at the Gondola Sports Summit 2025 in Denver, Colorado David joined Gondola’s Sports Summit 2025 panel: “The Agency Assist: How Various Production Companies and Creative Agencies Are Powering Team Growth.” Alongside David Herman (Fresh Tape Media) and Andrew Carter (Two Circles), this panel digs into what it really looks like to bolt on external support that actually moves the needle. From playoff runs to brand campaigns to day-to-day execution, they break down how the best teams are

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12:50

Will You Get Sued for Using AI Content?

Business Of Social ·

2025/07/02

Everyone’s talking about AI tools. But no one’s talking about the lawsuits. In this episode, David Brickley breaks down why using AI-generated content—especially images, video, and audio—might be putting your brand at serious legal risk. ⚖️ This episode covers: Why the first AI copyright court case just set a major precedent How Getty, The New York Times, and Sarah Silverman are fighting back What the Sam Altman TED interview reveals about OpenAI’s stance on fair use The risky parallels

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142 results

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