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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:30:51

Analyzing 2025’s Super Bowl Ads

The WARC Podcast ·

2025/02/13

In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year’s ads with Cathy Taylor, US Commissioning Editor for WARC.

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00:34:45

Media planning in an age of abundance

The WARC Podcast ·

2025/02/11

Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars.WARC members can read The Future of Media 2025 here and read Paul Stringer’s introduction to the report here.

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00:26:38

Beyond the Buzz: Linking Effectiveness and Earned

The WARC Podcast ·

2025/02/06

Following WARC Advisory and Edelman’s Beyond the Buzz report, Tom Hehir and Jay Gallagher from Edelman join WARC’s Aditya Kishore to discuss how earned media can drive greater effectiveness. With advice on media abundance, attention fragmentation and fame, hear how marketers can navigate the nuanced balance between Earned, Paid and Owned.

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00:40:57

APG Creative Strategy Awards: How great strategy...

The WARC Podcast ·

2025/02/04

WARC's Lena Roland is joined by gender equity consultant and creative strategist and coach Alaina Crystal, and craig + bridget's Craig Mawdsley to discuss their award winning campaigns that show how great strategic thinking drove business transformation. Discussing Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s.

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00:26:52

Performance marketing's pitfalls

The WARC Podcast ·

2025/01/30

In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partners, through its ROI Genome project, pools the measurement plans of over 1000 marketers, gleaning insights into what's driving growth. Americas Editor Ann Marie Kerwin talks with SVP Mike Menkes about the pitfalls of depending too much on performance marketing tactics, and how brand building accelerates growth throughout the funnel.WARC Members

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00:32:55

SPECIAL EPISODE: What's next for TikTok and Meta?

The WARC Podcast ·

2025/01/29

On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?

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00:47:16

Beyond the Buzz: Linking Culture and Earned

The WARC Podcast ·

2025/01/28

Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Media. They discuss the link between cultural relevance and business growth plus the roles of trust, attention and customer expectations, including how marketers can respond.

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00:41:56

Proving the link between advertising and profit

The WARC Podcast ·

2025/01/23

WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer, and Nic Pietersma, Group Director at Ebiquity. Discussing ‘Profit Ability 2’, the follow-up to a 2017 meta-study that set out the case for advertising as a profitable driver of business growth. Marketing effectiveness wisdom has been challenged by the pandemic, the cost-of-living crisis and significant behavioural shifts – so an up to

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00:38:36

How Change Brands are changing the world

The WARC Podcast ·

2025/01/21

WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people spend their money.

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00:37:33

dentsu's media trends 2025

The WARC Podcast ·

2025/01/16

WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of storytelling in the algorithmic era, the quest for quality in media buying, and how the world may become more unevenly distributed.

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00:40:22

Brilliant marketing or dark art?

The WARC Podcast ·

2025/01/14

Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group.

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00:41:34

Marketer's toolkit 2025: Capitalising on the economic...

The WARC Podcast ·

2025/01/09

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capitalising on the economic reset with Joanna Seddon, managing director at Prescient and CEO of the Marketing Accountability Standards Board, and Ken Favaro, chief strategy officer at BERA.ai.The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global

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00:31:23

Marketer's Toolkit 2025: The Age of Atomisation

The WARC Podcast ·

2025/01/08

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme of the age of atomisation are Mark Anderson, customer and commercial consultant, and Tom Johnson, managing director at Trajectory. The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners. WARC members can ⁠read the full

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00:33:49

Marketer's Toolkit 2025: Closing the customer...

The WARC Podcast ·

2025/01/07

Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the APAC region. Discussing the theme of closing the brand experience gap are Nithi Kumar, regional head for customer experience at Kantar and Dan Krigstein, director at the Growth Distillery. The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners. WARC

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00:39:43

Most Contagious Live: building creative effectiveness...

The WARC Podcast ·

2024/12/19

WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Standage (The Economist) about 2025 macro trends. Contagious’ Chloe Markowicz joins to discuss the most effective social media strategies from this year. Recorded live at Most Contagious 2024 in London.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:40:09

Unpacking Customer Promises in B2B

The WARC Podcast ·

2024/12/17

WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann Worldgroup, and James Hankins, Global VP Marketing, Strategy & Planning at SAGE. Discussing the value of making a promise to the customer in B2B marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:31:11

Most Contagious Live: rethinking creative bravery,...

The WARC Podcast ·

2024/12/12

WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex Jenkins joins to discuss AI and whether we need to rethink what creative bravery means. Recorded live at Most Contagious 2024 in London.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:40:48

How brands can leverage a new era of luxury in Asia

The WARC Podcast ·

2024/12/10

WARC's Rica Facundo talks to Prof Sonja Prokopek, Associate Dean for Essec Asia-Pacific at ESSEC Business School, and Zoe Chen, Strategy Director at VIRTUE Worldwide. Discussing the changing codes of Asian affluence.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:53

The brand-side view of media effectiveness

The WARC Podcast ·

2024/12/05

WARC’s Alex Brownsell speaks to Sarah Mansfield, former VP of Global Media at Unilever and Gerry D’Angelo, former Vice President, Global Media at Procter & Gamble. Discourse about the future of media and the evolution of media effectiveness is - I think it’s fair to say - alive and well. On any given week, WARC will highlight the latest thinking on, say, the changing role of reach and frequency, or the latest research on attention measurement. But how is that new thinking being received at a

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00:27:03

Trends in the creator economy with We Are Social

The WARC Podcast ·

2024/12/03

WARC's Anna Hamill discusses We Are Social's recent report identifying trends for a new era of creator marketing with Paul Greenwood, Global Head of Research and Insights at We Are Social.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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409 results

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