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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:47:31

The 'two-audience problem': brand building in the age...

The WARC Podcast ·

2026/03/05

Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?

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00:44:38

Shanghai Tang's Derek Sulger on the next era of...

The WARC Podcast ·

2026/03/03

The next era of luxury growth will be selective, elevated, and culture-led. Derek Sulger, Chairman of luxury retailer Shanghai Tang, joins WARC's Jenny Chan to discuss how luxury has shifted from product ownership to lived experiences, and what it takes to build fashion, dining, and hospitality ecosystems that resonate.

en

00:26:47

The evolution of media's connected consumer

The WARC Podcast ·

2026/02/26

Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at the Media Insights & Engagement Conference in Miami about what's next for connected media consumers.

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00:25:41

How Netflix became an advertising behemoth

The WARC Podcast ·

2026/02/24

Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition of Warner Bros. Discovery to new ventures in podcasts, gaming and live events. WARC subscribers can access the full report 'Platform Insights: Netflix' report on WARC.com here

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00:15:33

What's actually working in sports marketing

The WARC Podcast ·

2026/02/19

Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and demographics at once. WARC's Vaniele Casimir joins Anna Hamill to discuss best practice for sports marketing, based on the new report 'What's Working In Sports Marketing'. WARC subscribers can access the full report on WARC.com now:

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00:46:45

Media's shift from eyeballs to outcomes

The WARC Podcast ·

2026/02/17

Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer Modha and Kate Brinkley from The Specialist Works join WARC's Alex Brownsell to discuss the evolution of media measurement.

en

00:34:26

Anatomy of a 2026 Super Bowl campaign

The WARC Podcast ·

2026/02/12

Liquid Death's Andy Pearson shares secrets of the brand's 2026 Super Bowl campaign: developing the idea, the creative process, and the highlights and hurdles of advertising in the biggest TV moment of the year. Hosted by WARC's Ann Marie Kerwin.

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00:33:03

Super Bowl 2026: the ads that won

The WARC Podcast ·

2026/02/10

Our team of experts from WARC, System 1 and LIONS review this year's Super Bowl ads, and what they tell us about advertising in 2026.Guests: Vanessa Chin, System1 Chris Barth, LIONS Advisory Cathy Taylor, WARC

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00:32:45

A new model for media planning

The WARC Podcast ·

2026/02/05

Established models for media planning and buying are breaking. ‘Systems planning’ describes a new approach. Omnicom Media's Global CSO, Jonathan Rigby, joins WARC's Paul Stringer to discuss trends in media planning, advertising investments and the media ecosystem.

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00:36:45

Winning the mid-funnel in China

The WARC Podcast ·

2026/02/03

Most brands in China show weakness in the mid-funnel, resulting in decreased brand differentiation. WARC’s Jenny Chan explores practical guides for brands to win efficiently in this stage with WPP China's Dennis Potgraven and Lauren Cadman.

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00:17:00

What's actually working in creator marketing

The WARC Podcast ·

2026/01/29

How do you know if creator marketing is really building brands or just delivering a sugar rush of short-term views? WARC's Anna Hamill and Catherine Driscoll discuss the creator campaigns achieving real life impact, based on the recent 'What's Working in Creator Marketing' report.

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00:36:15

The proven power of values-driven marketing

The WARC Podcast ·

2026/01/27

Research from WARC + Aletheia found that a values-driven approach to insights, messaging and media leads to lifts in ad preference, likability, and relevance. LIONS Advisory's Imaad Ahmed and WARC's Anna Hamill discuss the findings and why they matter with Colleen Howell, VP Research at Aletheia and Chris Marchegiani, Worldwide Head of Brand Planning, Insights, and Creative Strategy at Amazon. This episode is in partnership between LIONS Advisory and Aletheia.

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00:50:53

Behavioural science is still marketing's secret weapon

The WARC Podcast ·

2026/01/22

How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discuss real life examples of behavioural science growing brands and why the discipline is due a resurgence.

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00:39:38

Navigating media strategy in the age of automation

The WARC Podcast ·

2026/01/20

Media futures expert Dan Calladine is back to examine 2026 trends and advise on how brands can thrive in times of guaranteed uncertainty. Hosted by Alex Brownsell.

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00:37:41

The Effective CMO: Pernod Ricard's Matt Foley

The WARC Podcast ·

2026/01/15

Premium alcohol brands are navigating changing drinking habits, AI disruption and new consumer expectations. Matt Foley, former VP Marketing for American Whiskey and Agave Brands, joins WARC's Ann Marie Kerwin to discuss marketing effectiveness in the alcohol category.

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00:44:46

The true meaning of cultural relevance

The WARC Podcast ·

2026/01/13

What does it mean for a brand to be ‘in culture’? And in an age of fragmentation, micro-influencers and the creator economy - are the rules changing? Leila Fataar, author of Culture Led Brands, talks to WARC's David Tiltman about what cultural relevance means for brands in 2026.

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00:34:04

Global Ad Trends: navigating media's 'new normal'

The WARC Podcast ·

2026/01/08

New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.

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00:48:48

Best of 2025: Strategy skills for a new era

The WARC Podcast ·

2026/01/06

The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.

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00:29:04

Best of 2025: How brand equity drives growth

The WARC Podcast ·

2026/01/01

WARC’s effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing.

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00:41:46

Best of 2025: Staying effective in a 'lots of little'...

The WARC Podcast ·

2025/12/30

How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss the 'lots of little' strategy.

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423 results

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