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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

43:07

The Traveling Artist: Residencies with Amy Clay (#149)

The Art Biz ·

2023/06/01

If you are an artist who loves to travel and explore new places, this episode is for you. I’ve been wanting to dig into the subject of artist residencies for a long time now. Fate put me in touch with Amy Clay. In this episode, Amy and I talk about her life as a professional artist-in-residence. She’s gone anywhere from 4 to 6 months at a time, stringing together one artist residency after another to fulfill her lust for travel and build what she calls her visual library. We discuss: How this

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13:34

Being Seen: Networking for Artists (#148)

The Art Biz ·

2023/04/27

Meeting people and building relationships is the most important thing you can do for your art career, especially when your goal is to be a full-time artist. This means you have to get out of the studio and socialize. In this solo episode, I discuss: Why everyone you meet is a potential buyer, collector, friend or fan. Where you can network, and why you shouldn’t bother with artist organizations that aren’t a good fit. There are many art worlds. You have to decide where to build your relationships

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55:57

How to Guarantee that People Remember You with Skip...

The Art Biz ·

2023/04/20

My utter bliss is to help artists make business systems that streamline their lives so they can spend more time in the studio. So when Skip Hill said he needed a system for following up with his collectors and important relationships, I knew I wanted to help. In this episode of The Art Biz, I walk Skip through the steps to create a plan for nurturing his relationships. We go through these steps to create his plan: What do you want to happen? By when does it need to happen? Or … How frequently does

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37:02

Remember The Many Opportunities We Have Because We're...

The Art Biz ·

2023/04/13

Before the internet, artists were completely dependent on others to show and sell their work. We need to take a moment every now and then to be grateful for having the world at our fingertips. For being able to instantly send images of our art out into the world. For friends around the globe we would never have met 30 years ago. In this episode, I talk with artist Barbara Muir, who is unabashedly happy about being online. She reminds us of all the good things that happen because we are so connected

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47:14

Gaining Marketing Skills Quickly by Leading a...

The Art Biz ·

2023/03/23

In this episode of The Art Biz, I’m joined by Kristen O’Neill, a team member of mine and an accomplished artist who recently created a 30-day daily art lesson challenge for her online followers. But in the end, it may have been more of a challenge for her than it was for the participants. Kristen and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like—including all of the platforms she used to share the

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22:00

How We Run Our Art Documentary Group and What We...

The Art Biz ·

2023/03/16

With nobody going anywhere in the spring of 2020, I contacted artist friends Lisa Call and Janice McDonald to see if they wanted to gather regularly to discuss art documentaries. Our little “club,” such as it is, was in business. To date, we have met 57 times to discuss the art documentaries together. It’s important that we are reminded we’re part of something bigger than ourselves and what goes on behind the closed doors of our studios. In this solo episode I talk about why we do this as a group,

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41:02

Proactively Planning Your Art Legacy with Heather K....

The Art Biz ·

2023/03/02

Four years ago on a beautiful January day in Colorado, I attended an art destruction party. Two artists were slowing down in their production and wanted to ensure that subpar work wasn’t left for family to deal with. Nor did they want their names associated with that work. Although I’ve been imploring artists for decades to get rid of work they think isn’t of the highest quality, it was still difficult to smash that first pot and tear that first watercolor. In this episode of The Art Biz I talk with

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18:09

Activate Your Marketing for a Bigger Audience (#142)

The Art Biz ·

2023/02/23

The vast majority of the marketing we do is passive. We send emails, post to social media, and broadcast podcast episodes. Then we wait and hope for positive results. For better results, activate your marketing by thinking of all the ways you can communicate on a personal level. Yes, active marketing requires more work, but I promise you’ll get better results and enjoy it more. In this solo episode, I walk you through how you can activate your marketing for 5 art business scenarios. Read the

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39:59

Worrying About the Economy with Elaine Luttrull (#141)

The Art Biz ·

2023/02/16

We’ve spent many months worried about inflation and a possible recession that may not ever happen. It would be terrific if we didn’t have to concern ourselves with such things, but the economy affects everyone’s business in one way or another. Today’s guest on The Art Biz is Elaine Grogan Luttrull of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals through education and coaching. We recorded this episode several months ago when the

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46:52

A Sales Process for Artists with Miriam Schulman (#140)

The Art Biz ·

2023/01/26

The sales process is rarely discussed in artist circles. We often think of sales as a single step. Either someone buys your art or they don’t. There’s’ so much more to it. Yet, many of us think of sales as a dirty word, which is a bit ridiculous if we want to grow our businesses and careers. Artists need to adopt a new mindset surrounding sales in order to be successful. My guest on this episode of The Art Biz is Miriam Schulman, artist and founder of the Inspiration Place, where she helps other

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18:46

Your Decision Filter: 8 Considerations for Making...

The Art Biz ·

2023/01/20

Your Decision Filter: 8 Considerations for Making Decisions for Your Art Business With host Alyson Stanfield Read the “almost” full transcript, see featured artists, and leave a comment: https://artbizsuccess.com/marketing-mix ~ 8 CONSIDERATIONS ~ You understand WHY you are doing it. (3:04) You are willing to devote the time and energy to it. (3:32) You enjoy it or are excited about starting. (7:09) You have the systems in place to support it. (7:40) You are already doing it and are seeing

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44:01

4 Key Considerations for Wholesaling Your Art with...

The Art Biz ·

2023/01/05

There are so many ways you can sell your art and so many different avenues for earning money from your talents. I’ve highlighted a wide variety of options for earning money from your art on The Art Biz podcast, but today’s conversation is a first. I’m joined by Katie Hunt, the founder of Proof to Product, to learn more about wholesaling. She has helped thousands of brands get their products on the shelves of large retailers like Target, Nordstrom, The Container Store, and Starbucks, as well as

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20:57

Accelerate Your Art Business in 2023 (#137)

The Art Biz ·

2022/12/22

This episode is a solo episode in which Alyson Stanfield, of Art Biz Success, reveals the details of the new Art Biz Accelerator program. It was recorded during an info session for members of the Art Biz Connection community and includes: 3 Success Workshops during the year Open office hours with Alyson The Salon, a group for discussing art ideas and happenings in the art world Full membership in the Art Biz Connection community Additional training as needed First posted:

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56:05

Putting Artists First in Curatorial Projects with...

The Art Biz ·

2022/12/15

Putting Artists First in Curatorial Projects with Melissa Messina Today’s conversation on The Art Biz is packed with tips and insider info. In my conversation with independent curator Melissa Messina, we discuss what an independent curator does, how Melissa finds and works with artists, and what happens during a studio visit to an artist she is (or might be) working with. You won’t want to miss the insights she shares about common mistakes she sees artists making, as well as how to correct them

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10:27

Your Life is a Work of Art: Annual Review (#135)

The Art Biz ·

2022/11/28

Alyson Stanfield walks you through her thoughts on reviewing your year. There are 3 reasons to bother reviewing your year: (1) To honor life, (2) to remind yourself of what you have accomplished, and (3) to prepare for the New Year. Look at the year holistically in terms of personal, art, learning, and business. Your written account of the year will be something you can return to in the future as a reminder of what you accomplished, what you experienced, what you learned, who and what you

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41:16

Focusing on the Art, Not the Art Business with...

The Art Biz ·

2022/11/17

Today’s conversation is a first. In this episode of The Art Biz I talk with Rebecca Welz, an artist who claims she’s not all that interested in the art business. But Rebecca, with her many accomplishments, still had plenty of wisdom to share. Our discussion centers around how she sees her art as part of the continuum, and how she encourages her students at Pratt Institute to think holistically about their careers. We discuss meditation, biomimicry, her projects in Guyana and Guatemala with her

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42:36

How You Want to Be Perceived as an Artist with...

The Art Biz ·

2022/11/10

Not too long ago, artists didn’t have to worry about things like their brands. But in an increasingly competitive market, and the noisy online space, we will do better when we know where we fit. Your art is created in the studio, while your brand is created in the minds of viewers, buyers, collectors, gallerists, and curators. When you know your brand, you know how you want to be perceived in the eyes of others. Your brand helps you make decisions. If opportunities aren’t aligned with your brand,

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41:28

Not All Online Galleries are Created Equal with Alex...

The Art Biz ·

2022/10/27

Anyone can open up a gallery—real or virtual—and start selling art. I mean anyone. You don’t have to hold a degree or pass a test. You don’t have to have ethics or morals or know anything at all about art. But I am impressed by what UGallery is doing and the services they have been providing artists and clients since 2006. Everything about them feels different. On this episode of The Art Biz, I’m joined by Alex Farkas, founder of UGallery.com. Their business model is different from others in that

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37:49

Injecting Personal Narrative into Your Art with Sara...

The Art Biz ·

2022/10/13

The photographer Sally Mann has said that it never occurred to her to look outside of her home, family, and immediate vicinity to find inspiration. So many artists feel they need to travel to exotic locations to find their inspiration, never exploring what is right in front of them or what they encounter in their daily lives. In this episode of The Art Biz I talk with Sara Lee Hughes, an artist who is deep into a body of narrative paintings with recognizable imagery that is steeped in her personal

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38:40

4 Video Mistakes Artists Keep Making with Zach...

The Art Biz ·

2022/09/29

There is no denying the importance of video these days. Whether you're chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it's more valuable than ever to make good videos. My guest on The Art Biz is Zach Wolfson, a filmmaker who has seen all kinds of artists' videos—the good, the bad, and the cringy. He has joined me to discuss four of the most common mistakes he sees artists making with their videos, and he also shares simple tips

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