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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

36:53

The Strategic Artist: Zero Debt Art Degrees with...

The Art Biz ·

2025/11/06

Too many artists graduate from art school with crushing debt and then spend years figuring out how to make money while trying to maintain a studio practice. Stephanie Brown did the opposite. She graduated from a private art school debt-free, secured a fully funded MFA, and has been treating her art career like a business from day one. In this conversation with host Alyson Stanfield, Stephanie breaks down exactly how she did it, and why being strategic about money doesn't make you any less of an

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14:38

Are You Undermining Your Art's Value? (246)

The Art Biz ·

2025/10/30

Your art doesn't exist in a vacuum. Where and how you show your work shapes how people perceive its value before they even look closely at the piece itself. The venue, the lighting, the labels, the other work nearby—all of it sends signals about whether your art should be taken seriously. In this episode of The Art Biz, host Alyson Stanfield explores what falls within your control and what doesn't, and why understanding that difference can transform how collectors see you and your work. She

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51:56

Strategic Networking and Visibility Beyond Art World...

The Art Biz ·

2025/10/23

host: Alyson Stanfield La Vaughn Belle is a visual artist based in St. Croix whose interdisciplinary practice explores colonial histories and Caribbean identity. Host Alyson Stanfield talks with La Vaughn about building a thriving art career outside traditional art centers through strategic networking, intentional collaboration, and the bold decision to hire a publicist for her monument project I Am Queen Mary. La Vaughn reveals How she built strategic networks that expanded her reach beyond her

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47:29

Mutual Respect Between Artists and Galleries with...

The Art Biz ·

2025/10/16

Working with a gallery means putting your art, reputation, and trust in someone else’s hands. That relationship can be transformative (or tense) depending on how it’s managed on either side. In this episode of The Art Biz, host Alyson Stanfield talks with Katherine Hébert, founder of Gallery Fuel, which helps small and mid-size galleries strengthen their businesses. Katherine has seen both sides of the artist–gallery dynamic and knows what helps these relationships thrive: communication,

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48:49

What to Do With 400 Paintings: Artist Legacy and...

The Art Biz ·

2025/10/09

When Alissa Quart's 90-year-old mother received a terminal diagnosis, she faced a daunting question: what to do with 400 paintings created over three decades. Her solution was unconventional, distributing the work directly to neighbors, friends, and anyone who wanted to live with her mother's art. The story she shares with host Alyson Stanfield touches on something much larger: what artists actually need to sustain their practice and how we think about legacy when the traditional art world isn't an

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48:07

Community, Kinship, and Career Stability with Malene...

The Art Biz ·

2025/10/02

host: Alyson Stanfield Artist and activist Malene Barnett joins host Alyson Stanfield to unpack how she balances a multidisciplinary practice while designing work that “holds memory” in space. Malene shares the planning, community, and process-sharing that keep a long, installation-driven practice moving, and she offers a resonant lens on clay as a tool for liberation grounded in Caribbean and West African heritage. Bits of her wisdom: Plan your studio around time-intensive mediums so momentum

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46:01

Maybe It's Time to Rethink Pinterest with Hayley...

The Art Biz ·

2025/09/25

host: Alyson Stanfield Pinterest isn’t just for recipes and home décor—it’s one of the most underutilized marketing tools for artists. In this episode, host Alyson Stanfield talks with artist coach Hayley Price about how she’s still getting traffic from pins created years ago and why Pinterest should be part of your long-term strategy. Discover how to turn your existing content into evergreen visibility for your art. Why Pinterest functions more like a search engine than a social platform How pins

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44:11

Entrepreneurial Fatigue, Market Uncertainty, and the...

The Art Biz ·

2025/09/18

Host Alyson Stanfield talks with Katie Hunt about the findings from her 2025 State of the Product Industry survey. While Katie’s audience includes product-based artists and makers, many of the themes—pricing pressures, burnout, and the need for stronger systems—apply across the creative sector. They explore what’s really happening behind the scenes of creative businesses right now: why some are thriving while others are closing or stalling, how tariffs are complicating planning and profitability,

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16:08

Why Every Artist Needs a Brand Kit (239)

The Art Biz ·

2025/09/04

host: Alyson Stanfield Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand for. In this solo episode, I share why identity comes before design, what goes into a brand kit, and how it saves time while building trust. Your next collector is just one connection away. Make it a memorable one. ✨ HIGHLIGHTS 00:00 When artists relied on printed packets 02:40 Why tactile marketing

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13:49

You Don’t Need a Gallery, You Need Conscious...

The Art Biz ·

2025/08/28

host: Alyson Stanfield Waiting to be discovered isn’t a strategy. A gallery might help, but it won’t solve everything. What you really need to build a thriving art career are conscious connections. These are intentional relationships that open doors, create opportunities, and sustain you for the long run. In this solo episode, host Alyson Stanfield explains what conscious connections are, why they matter more than ever, the barriers that hold artists back, and how to start cultivating your own

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12:07

Remove Barriers to Buying Your Art (237)

The Art Biz ·

2025/08/21

host: Alyson Stanfield When someone is ready to buy your art, the last thing you want to do is make them go on a treasure hunt. Every extra click, unanswered question, or missing price is a barrier that can cost you the sale. In this solo episode, I talk about how you can take charge of the buying process—because while you can’t control the economy or trends, you can control how easy it is for people to pay you. Key Ideas Collectors don’t just buy art—they buy into

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13:44

Clean Your Email List to Improve Deliverability and...

The Art Biz ·

2025/08/14

Most artists focus on growing their email list—but what if the real power comes from trimming it? In this solo episode of The Art Biz, host Alyson Stanfield walks you through why and how to clean your email list. This isn’t just about numbers—it’s about improving deliverability rates, boosting engagement, and building trust with the people who are actually listening. If you want to email with more confidence—and stop second-guessing who’s on the other end—this episode is for you. IN THIS EPISODE

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12:28

When the Art Sales Stop: 6 Areas to Investigate (235)

The Art Biz ·

2025/08/07

You’ve shown up. You’ve posted, emailed, exhibited, maybe even launched something. And yet... the sales aren’t coming. In this solo episode of The Art Biz, host Alyson Stanfield walks you through six insight areas to investigate when your art isn’t selling like it used to—or like you believe it should. These aren’t quick fixes, but reflective prompts that can lead to real clarity and intentional next steps. Whether you're feeling stuck, confused, or just curious about how to improve your results,

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49:01

Discerning Your Direction as an Artist with Marianne...

The Art Biz ·

2025/07/31

Sculptor and installation artist Marianne Lettieri creates intricate, meditative work from salvaged and domestic materials. In this episode, she shares her journey from marketing to art, and how she has centered her practice around intention, discernment, and clarity—rather than urgency or trends. She talks with host Alyson Stanfield about how she defines success, the importance of showing up in the studio (even if it’s just to sweep the floor), and why research, ritual, and creative constraint are

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13:17

It's Not Your Job to Worry About Adding to the Noise...

The Art Biz ·

2025/07/24

Thoughtful artists often hesitate to share their work publicly—not because they’re lazy or unclear, but because they don’t want to contribute to the “noise” online. In this solo episode, host Alyson Stanfield unpacks that fear and explain why it’s often a mask for perfectionism. You'll hear why your content doesn’t need to be perfect, polished, or viral—it just needs to be true. She also shares mindset shifts to help you move from performance to presence, broadcasting to connection, and perfection

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56:56

Strategic Growth, Collector Relationships, and Costly...

The Art Biz ·

2025/07/10

Wildlife artist James Corwin has built a thriving art business by putting his originals first—and building everything else around them. In this episode of The Art Biz, he talks with host Alyson Stanfield about how he strategically developed multiple income streams through prints, commissions, and galleries, all while prioritizing his painting time. James shares the mindset shift that helped him focus, the failures that taught him the most, and why nurturing collector relationships is a cornerstone

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16:07

What You're Not Doing: 7 Mistakes Artists Make (231)

The Art Biz ·

2025/07/03

The biggest mistakes artists make aren’t about doing the wrong things—they’re about doing nothing at all. Avoidance. Waiting. Hoping something will change on its own. In this solo episode, host Alyson Stanfield revisits and reframes one of her most popular articles, updated with a decade of insight and experience. These are not dramatic failures, but subtle patterns of inaction that can quietly keep your art business stuck. Alyson shares 7 common mistakes, grouped into 3 themes: Mindset. Connection

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48:01

Creating Artist-Centered Opportunities with Jennifer...

The Art Biz ·

2025/06/26

A retired police captain turned artist, Jennifer Steck realized she didn’t have to wait for opportunities to come to her—she could create them. Seeing a gap in what was available for artists to sell their work, Jennifer founded Artburst Studios, an online gallery that’s part pop-up show and part community hub for artists. She had zero experience running a gallery, but that didn’t stop her. Armed with curiosity, a clear vision, and plenty of determination, Jennifer (at the time of this recording) has

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50:03

The Awesome Responsibility of Titling Your Art with...

The Art Biz ·

2025/06/12

What if titling your art is actually part of your creative practice? One that helps you better understand your work, connect with your audience, and prepare your art for life beyond the studio? That’s the beautiful perspective offered by artist and writing consultant Fran Gardner. In this episode, host Alyson Stanfield talks with Fran to explore the idea that titles aren’t just labels—they’re bridges. They link your creative intention to the viewer’s experience and give your work a voice when you’re

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12:01

22 Tactics to Thoughtfully Invite People to Visit...

The Art Biz ·

2025/06/05

It’s easy to assume that people will visit your artist website once it’s built. But websites don’t always attract attention on their own. You have to give people reasons to show up. In this solo episode of The Art Biz, host Alyson Stanfield shares 11 simple, low-effort strategies to guide more people to your site—plus a way to download the full list of 22 ideas. These are real, artist-friendly actions that work in the background of your art business to increase traffic over time. In this episode,

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