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PODCAST

Trade Tales

Business of Home, Kaitlin Petersen

Business of Home"s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

arts design

All Episodes

00:48:01

How Katie Monkhouse rescued herself from burnout

Trade Tales ·

2023/04/26

Katie Monkhouse’s firm was moving along at a rapid pace—taking on new employees, new clients and new real estate before she even had a chance to envision its future. To keep the situation from spinning out of control, she enlisted the help of a business coach and soon came to a realization: in order to move her firm forward, she’d have to look inward first.This episode was sponsored by The Shade Store and Mitchell Gold + Bob Williams.LINKSKatie MonkhouseKaitlin PetersenBusiness of Home

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00:49:20

Christine Vroom finally started prioritizing her own...

Trade Tales ·

2023/04/12

Christine Vroom embarked on her design career at the ripe age of 16, and stuck with it through job detours and personal struggles alike. After recovering from a mental health crisis, she took on her biggest challenge yet: building a healthier design process—without sacrificing her firm’s upward climb.This episode was sponsored by The Shade Store and Mitchell Gold + Bob Williams.LINKSChristine VroomKaitlin PetersenBusiness of Home

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00:40:02

Byron Risdon on the luxury of slowing down

Trade Tales ·

2023/03/29

Byron Risdon has always known how to rise to the occasion—whether it was landing his first design job with no prior experience, or launching his business in a week’s time to take on his first solo project. Now, as he grows his firm, he’s letting go of the guilt that comes with no longer working overtime, and is instead learning to embrace the art of slowing down.This episode was sponsored by Universal Furniture and Savannah College of Art and Design.LINKSByron RisdonKaitlin PetersenBusiness of

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00:45:36

Why Sarah Goesling isn’t comfortable with being...

Trade Tales ·

2023/03/15

When Sarah Goesling entered the design industry, she was intent on learning it all: from plumbing to project management, no aspect of the job was too challenging to take on. After launching her own firm in 2019, she maintained the same ethos. In this episode, she shares why she’s unwilling to settle into a comfortable routine with her business, how she’s creating a company culture that fosters growth and development, and why she recently realized a longtime dream by tapping her sister to launch a

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00:50:32

How Pure Salt’s cofounders turned a signature look...

Trade Tales ·

2023/03/01

Pure Salt designers Aly Morford and Leigh Lincoln were always on the same page when it came to interiors. In building out their portfolio and executing early designs, it was smooth sailing. When it came time to confront the bigger decisions necessary to building their business, they started to hit their first roadblocks—overcoming them would not only make their partnership stronger, but unlock new ambitions of taking their firm to the next level.This episode is sponsored by Universal Furniture and

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00:44:28

Why Jenny Wolf isn’t afraid of ambitious employees

Trade Tales ·

2023/02/15

Jenny Wolf spent nearly a decade at her dream job before realizing her true passion was for design—so, she decided to go back to square one and start a new career. Then, years after launching her own firm, she felt the calling to pivot once again. This time, she would have to get strategic about structuring her existing business in order to make way for something new.This episode is sponsored by High Point Market. LINKSJenny WolfKaitlin PetersenBusiness of Home

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00:57:43

How Studio Heimat went from a twosome to a team

Trade Tales ·

2023/02/01

Even though Eva Bradley and Alicia Cheung Lichtenstein grew up halfway across the world (hailing from Switzerland and California, respectively) their first encounters within the walls of a lauded San Francisco design firm made it clear that they were destined to be working partners. After departing to start their own business, their two-person design process proved to be seamless. They’d fallen into a perfect rhythm—and yet, it was completely at odds with their ultimate goals of growing the business

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00:41:25

Nina Magon on letting go to grow [Rebroadcast]

Trade Tales ·

2023/01/18

Nina Magon entered the interior design industry with an instinct for the business side of things—whether it was employing her design school professors to pitch in on projects for her just-launched firm, or later using her rooky status on a design TV show to scale up her portfolio. As her firm enters the next phase, she’s focused on finding ways to shape up her team and her business’s back-end to provide the ideal luxury experience to clients.LINKSNina MagonKaitlin PetersenBusiness of Home

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00:43:10

Erin Gates on finding your voice [Rebroadcast]

Trade Tales ·

2023/01/04

Erin Gates has a special talent for identifying untapped potential: She started her own firm geared toward young professionals in Boston in 2007, finding great success among an underserved clientele; she was also an early design blogger, part of a shift that would transform the design industry (and send her own career skyrocketing). In this episode, the Wellesley, Massachusetts–based designer explains how she stayed authentic amid pressure to bend, how she finds team members that support her vision,

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00:55:01

Why clients are the essential piece in Rachel...

Trade Tales ·

2022/12/21

Rachel Halvorson started her firm in the wake of the recession, and found sudden success with celebrity clients and magazine covers all in the first years of her business. As she’d come to find out, establishing boundaries would be the only way to keep her fast-growing project pipeline from spilling over into all-out chaos.This episode is sponsored by Daniel House Club.LINKSRachel HalvorsonKaitlin PetersenBusiness of Home

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00:42:54

Why leveling up means longevity for Delia Kenza

Trade Tales ·

2022/12/07

Delia Kenza rose quickly through the world of design when a chance encounter landed her home in the pages of a magazine. While her business benefited from the structure of design platform Homepolish in its early years, going out on her own would mean establishing systems to help her firm keep up with the rising popularity—and making sure those same processes would anchor her firm for the long haul.This episode is sponsored by Daniel House Club.LINKSDelia KenzaKaitlin PetersenBusiness of Home

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00:46:51

The pandemic almost shut down Meg Lonergan’s...

Trade Tales ·

2022/11/23

When Meg Lonergan embarked on her design career, it seemed that her biggest hurdle was demonstrating to the rest of the design industry that despite her nontraditional education and early career experiences, she was just as talented and qualified as any other successful firm owner. Then, a near-total firm meltdown during the pandemic led her to a stunning realization: The biggest obstacle standing in the way of her firm’s growth was herself. This episode is sponsored by Daniel House Club and The

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00:39:53

Two decades in, Michael Cox's firm is still a work in...

Trade Tales ·

2022/11/09

After launching Foley & Cox in 2002, Michael Cox and his partner Mary Foley led the business through every high and low the industry had in store—including a recession, periods of rapid growth and multiple generations of clients—and refined their processes bit by bit with each new challenge and achievement. Now, the firm has fixed its focus on an even greater goal: finding new ways to nurture the next generation of design talent.This episode is sponsored by Daniel House Club and The Shade

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00:49:09

How Shaun Crha found his boundaries

Trade Tales ·

2022/10/26

Shaun Crha’s career kicked off with a steady rise into the high-stakes world of banking. When the stress of the job nearly pushed him to a breaking point in his health, however, he decided to instead pursue a calling that aligned more closely with his values, and soon combined his business acumen with a long-overlooked creative spark to start his own design business. Just when the firm hit its peak, however, a family emergency brought everything crashing down around Crha once again. It was then that

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00:37:56

How overcoming imposter syndrome transformed Lucy...

Trade Tales ·

2022/10/12

Lucy O’Brien has never been afraid to go after what she wants—before she’d even booked her first clients, she showed up to High Point Market entirely on her own to learn from the industry’s best before embarking on a career in design. Which is why, during the first few years of her firm’s existence, she decided to transform her business’s operations with the goal of only taking on ideal clients and projects. In this conversation, she shares why she’s so straightforward with clients about her cost

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00:46:15

How Amy Sklar overcame the fear of charging for her...

Trade Tales ·

2022/09/28

Amy Sklar’s early career was a full-circle journey that took her from design to show business and back again. When she finally landed at the helm of her own firm after starting her career within the strict confines of an architecture firm, she thrived on the ability to instate a supportive work culture and take on projects that place a premium on comfort and functionality. The financial side of things, however, didn’t come quite as easily. In this conversation, she shares the pivot that pushed her

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00:56:13

Authenticity is everything. Just ask Ashley Ross

Trade Tales ·

2022/09/14

Like many designers, Ashley Ross left a successful corporate career in order to pursue her dreams of design—a history she’s shared with her dedicated online following. What those followers didn’t know, however, is that her previous chapter didn’t end as early as she’d initially let on. In this conversation, she explains why staying aligned with her original commitment to authenticity meant dismantling the idea of what an ideal design career should look like.LINKSAshley RossKaitlin PetersenBusiness

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00:44:29

Why Rydhima Brar always asks clients 'the cocktail...

Trade Tales ·

2022/08/31

As an expat born and raised in Kuwait, Rydhima Brar’s career was defined in large part by visa restrictions for more than a decade. Working in marketing and business strategy roles, she kept changing industries—from banking and finance to gaming and beauty—hoping that a new category would ignite her passion for the work, but each role left her unfulfilled. After a series of major life changes finally afforded her the freedom to explore new paths, she soon found herself embarking on a journey to

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00:44:18

Nina Magon on letting go to grow

Trade Tales ·

2022/08/17

Nina Magon entered the interior design industry with an instinct for the business side of things—whether it was employing her design school professors to pitch in on projects for her just-launched firm, or later using her rooky status on a design TV show to scale up her portfolio. As her firm enters the next phase, she’s focused on finding ways to shape up her team and her business’s back-end to provide the ideal luxury experience to clients.LINKSNina MagonKaitlin PetersenBusiness of HomeThis

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00:45:09

Why Clara Jung is cultivating personal freedom and...

Trade Tales ·

2022/08/03

Following a first career in law, Clara Jung became accustomed to a cutthroat, high pressure work environment. When she left her life as an attorney for a shot at interior design, she decided to do things a little differently. Now, at the helm of Banner Day Interiors, she’s crafting a work culture focused on employee growth and support, while also figuring out how to structure a firm that can run on its own—even if that means sometimes taking herself out of the equation.LINKSClara JungKaitlin

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