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PODCAST

Trade Tales

Business of Home, Kaitlin Petersen

Business of Home"s editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

arts design

All Episodes

00:53:53

A surprising path to partnership for Bergman Vass

Trade Tales ·

2026/02/25

Dana Bergman Falcione and Erica Vassalotti had a surprising path to partnership. In this episode, they explain how they’ve come together—and how their workflow allows each of them to tackle their own domain within the design work while conveying a shared vision to clients. Elsewhere, they share what it takes to delegate decision-making, how they’ve divided their roles as co-leaders of the firm, and why they’ve avoided becoming the technicians of their business.This episode is sponsored by Joon

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00:32:44

Ask Us Anything: Dan Mazzarini on how to get client...

Trade Tales ·

2026/02/18

Dan Mazzarini, the founder of New York–based interiors firm Mazzarini & Co., joins the show to answer a question from a designer who wants to start sourcing antique and vintage pieces, but needs guidance navigating the purchasing process. Mazzarini offers advice on how to buy time with vendors while seeking client approval, what it takes to highlight an item’s top selling points, and why putting extra effort into visualization can help clients get on board with the broader vision. LINKSDan

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01:00:28

Yates Desygn on the course correction that saved...

Trade Tales ·

2026/02/11

Bryan and Mike Yates discovered that at the height of their firm’s success, their team’s morale was at its lowest. In this episode, they explain how that realization prompted an internal overhaul, setting in motion a structure that amplifies each employee’s strengths. Elsewhere, they share the low-overhead approach that got their business off the ground, the business consultant that inspired them to transform their firm’s structure, and how they’ve strategically created curriculums that outline

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00:33:51

Ask Us Anything: DuVäl Reynolds on finding new...

Trade Tales ·

2026/02/04

DuVäl Reynolds, the founder of East Coast interior design firm DuVäl Design, joins the show to answer a question from a designer whose steady stream of clients has slowed down dramatically in recent months. Reynolds offers advice on how to spot early indicators for a slowdown in new business, adjusting your messaging to attract ideal clients, and the value of diversifying your firm’s offerings during slow months.LINKSDuVäl ReynoldsKaitlin PetersenBusiness of HomeThis episode was sponsored by Four

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00:42:57

How Evan Millard used showhouses to launch his design...

Trade Tales ·

2026/01/28

Evan Millard’s strategic approach to showhouses catapulted his firm to early success. In the years since, he’s flourished as a solo designer, pursuing new business opportunities and entering what he calls the “adult stage” of his firm’s aesthetic evolution. In this episode, he also shares how being a solo designer offers him room to grow in new directions and the value in being transparent with clients about his firm’s finances.LINKSEvan MillardKaitlin PetersenBusiness of Home

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00:59:01

Ask Us Anything: Victoria Sass on how to get...

Trade Tales ·

2026/01/21

Victoria Sass joins the show to answer a question from a fellow designer who is hoping to land her young firm’s first magazine feature. She has a project she’s excited to share with the world—but finding press placement has been a challenge. The Minneapolis-based designer jumps in with advice on different approaches to working with a public relations agency, how digital placement can actually yield longer-term results for your business and why local press contains a wealth of value that’s often

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00:48:19

Why Zoe Feldman doesn't believe in complete...

Trade Tales ·

2026/01/14

Zoe Feldman got some surprising advice just as she was starting to feel settled in her business: While she thought she couldn’t afford to hire more employees, she was told that if she wanted to keep delivering a high level of service, she couldn’t afford not to. On this episode of the podcast, she shares why she’s introduced a scaled-down option to her design offerings for clients who just want good advice, the many ways she has built philanthropy into the fabric of her firm, and why she insists

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00:45:54

Ask Us Anything: Kevin Isbell on what to do when an...

Trade Tales ·

2026/01/07

Kevin Isbell joins the show to answer a question from a fellow designer who reached out with the story of an order gone awry, and is now looking for advice on what it takes to make things right for clients while also holding vendors accountable. The Los Angeles–based designer jumps in with advice on vetting vendors, navigating expensive mistakes, and ensuring that the client’s experience comes first—no matter the cost.LINKSKevin IsbellKaitlin PetersenBusiness of Home

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00:43:13

Alvin Wayne on making social media the bedrock of his...

Trade Tales ·

2025/12/31

Alvin Wayne spent years juggling a double career in luxury retail and interior design. But when the pandemic happened, he was hit with a realization: it was finally time to wholeheartedly pursue his passion for interiors. Now, he’s committed to crafting a firm that serves him best—between his penchant for shopping retail, his streamlined client vetting process and his growing social media presence, he’s using his exacting attitude to bring his business to new heights.LINKSAlvin WayneKaitlin

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00:36:52

Ask Us Anything: Erin Gates on clients who disrupt...

Trade Tales ·

2025/12/24

Erin Gates joins the show to answer a question from a designer trying to establish boundaries with clients who requested revisions too late in the design process. Gates offers advice on the importance of documenting client communication to keep all parties accountable, the value of setting expectations early and how charging hourly can protect a firm in cases of revision.LINKSErin GatesKaitlin PetersenBusiness of HomeThis episode was sponsored by Four Hands and Crypton.

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00:47:36

Richard Anuszkiewicz on launching a new creative studio

Trade Tales ·

2025/12/17

Richard Anuszkiewicz has been a rising star in the kitchen and bath industry since his design school days. He spent the better part of his career working within other design businesses—now, he’s starting a new era at the helm of his own. In this episode, he shares how he is developing professional extracurriculars outside of design, why he wants to be a chameleon for each client’s style, and why he evaluates his career goals every six months. LINKSRichard AnuszkiewiczKaitlin PetersenBusiness of

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00:43:45

Ask Us Anything: Ashley Hughes on how to level up...

Trade Tales ·

2025/12/10

Ashley Hughes joins the show to answer a question from a designer who is looking to reach the next level of clientele. Hughes, whose firm is based in Dallas, offers advice on the importance of auditing your existing clientele, how to create a rendering that reflects the client you want to attract, and finding the vendors that align with your ideal demographic.LINKSAshley HughesKaitlin PetersenBusiness of HomeThis episode was sponsored by Four Hands and Crypton.

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00:58:31

Lilse McKenna on building client confidence

Trade Tales ·

2025/12/03

Lilse McKenna honed her craft under some of New York’s top design talents before striking out on her own. She learned from the best when it comes to systems and processes, but as the leader of her own firm, she’s also left room for her own creativity to run wild. On this episode, she shares how she honed her firm’s aesthetic and what it takes to find clients who are looking for her creative voice.LINKSLilse McKennaKaitlin PetersenBusiness of HomeThis episode was sponsored by Universal and Joon

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00:49:07

Ask Us Anything: Live with Heather Fujikawa, Jean...

Trade Tales ·

2025/11/26

Designers Heather Fujikawa, Jean Stoffer and Grace Start joined host Kaitlin Petersen for a live episode of the show—recorded at the Four Hands showroom in Austin—to hear anonymous designer questions on topics like post-pandemic recruiting tactics, discussing price changes with clients in the era of tariffs, and expanding a firm’s client base to include out-of-state projects. The trio jumped in with advice on modeling your ideal work culture for new team members, staying level-headed in money

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00:57:10

Why Ariel Okin believes all clients deserve...

Trade Tales ·

2025/11/19

Ariel Okin’s early look at the industry inspired her to structure her business with a clear separation of the creative and operations teams. She also built a media empire, complete with a digital platform, a podcast and in-person events for design enthusiasts. On this episode, she shares how she stays open to new ideas, what it means to be a leader, a new experiment with delegating, and how writing her first book shaped her outlook about the firm’s next decade.LINKSAriel OkinKaitlin PetersenBusiness

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00:31:26

Ask Us Anything: Jenna Chused on rising prices in the...

Trade Tales ·

2025/11/12

Jenna Chused joins the show to answer a question from a designer who is looking for help when it comes to communicating with clients about tariffs. Chused, whose firm is based in Brooklyn, jumps in with advice on why she’s shifted her sourcing approach to shield her business from price volatility, how tariffs show up on her firm’s invoices and how early budget discussions prevent sticker shock further along in the design process.LINKSJenna ChusedKaitlin PetersenBusiness of HomeThis episode was

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00:53:36

How Dan Mazzarini built a firm that benefits from a...

Trade Tales ·

2025/11/05

Dan Mazzarini kicked off his career working in retail design before stepping into residential and hospitality work. Today, clients hire his firm for all three—leading to a diverse project mix that keeps his team freshly inspired. On this episode, he shares how he used his firm’s recent rebranding as a team-building opportunity, the one question he uses to kick off every project and how he’s talking to clients about the economics of design in today’s climate.LINKSHouse SprucingKaitlin

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00:49:46

Ask Us Anything: Anissa Zajac on getting out-of-state...

Trade Tales ·

2025/10/29

Anissa Zajac joins the show to answer a question from a designer who is looking to scale her business by expanding into new markets. Zajac, whose firm is based in Indianapolis, jumps in with advice on the importance of setting clear expectations with clients from the outset, establishing in-person touchpoints at key moments in the design process, and the remote project management tools that keep all team members on the same page.LINKSAnissa ZajacKaitlin PetersenBusiness of HomeThis episode was

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00:46:00

Heather Fujikawa on always putting the business first

Trade Tales ·

2025/10/22

Heather Fujikawa quickly realized that she wanted her firm to be about more than herself, and built up a team early on so that her budding design business could grow exponentially. The secret, she says, is a work environment specifically designed for each employee to thrive.LINKSHouse SprucingKaitlin PetersenBusiness of HomeThis episode was sponsored by Joon Loloi and Serena & Lily.

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00:46:28

Ask Us Anything: Noz Nozawa on how to find the best...

Trade Tales ·

2025/10/15

Noz Nozawa joins the show to answer a question from a designer who’s finding it difficult to expand her team. Nozawa, whose firm is based in San Francisco, jumps in with advice on the value of investing in a professional recruiter to find top talent, how to gauge a candidate’s design passion in the interview process and why it’s essential as principal to set the firm’s standards for boundaries and communication.LINKSNoz NozawaKaitlin PetersenBusiness of HomeThis episode was sponsored by Four Hands

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