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PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of

business management

All Episodes

07:23

Episode 83: Unique Value Proposition, Brand...

10PlusBrand ·

2023/02/27

Your LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong. - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter - To download free ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital

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05:22

Episode 82: Rebrand, Brand Build, Brand Equity, Brand...

10PlusBrand ·

2023/02/12

Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business. - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of

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05:45

Episode 81: Best three Super Bowl Ads, 2023_rated by...

10PlusBrand ·

2023/02/12

Top 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter! Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch. - To read it as a blog - To watch it as a video - To stay in the loop,

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02:35

Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who...

10PlusBrand ·

2023/02/12

"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US" To watch it as a video To read it as a blog - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and

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04:37

Episode 79: What is the ”Secret Sauce” for 10 Plus...

10PlusBrand ·

2023/02/12

To watch it as a video To read it as a blog To stay in the loop, subscribe to our Newsletter In 2021, 10 Plus Brand won only 2 awards. In 2022, we won 6 awards. In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush. We want to share with you our "secret sauce". Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to

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02:31

Episode 78: TikTok’s Censoring Americans, and what...

10PlusBrand ·

2023/02/04

To read it as a blog post To watch it as a video - To stay in the loop, subscribe to our Newsletter A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it. TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August. But the most dangerous thing is what you and I cannot see: TikTok can compromise our data privacy

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02:43

Episode 77: Prince Harry’s Book Spare, is like a...

10PlusBrand ·

2023/01/13

To read it as a 1-min blog To watch it as a 2-min video To stay in the loop, subscribe to 10 Plus Brand's Newsletter "Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE. One can NOT be redeemed by crushing others, no matter how “justified” one thinks. The royal family did a bargain at a cost: glamor, status, wealth, titles, -

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12:06

Episode 76: Silicon Valley’s AI frenzy with Open AI,...

10PlusBrand ·

2023/01/11

This podcast address these important issues: - Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression. - AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity. - High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”. - AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end. - Good news: Chat GPT and

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01:22

Episode 75: Elon Musk is ruining his own brand! - 30”...

10PlusBrand ·

2023/01/08

Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined. - To read it as a 30-second blog - Download it on Itunes - To watch it as a one-minute video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building,

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00:42

Episode 74: Barbara Walters_Right In Your Face, but...

10PlusBrand ·

2023/01/02

Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many? To read it as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and

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00:54

Episode 73: To be Creative is the Joy of Life_30...

10PlusBrand ·

2022/12/29

To stay in the loop, subscribe to our Newsletter To read it as a blog To watch it as a video "To be creative in matters big and small is to share God's passion", said Joanne Z. Tan. (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 -

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01:32

Episode 72: Where does confidence come from?_30...

10PlusBrand ·

2022/12/29

Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence. It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps. - To stay in the loop, subscribe to our Newsletter - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be

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05:08

Episode 71: Eat Chocolate AND Lose Weight_3...

10PlusBrand ·

2022/12/28

You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters. Have a very chocolaty New Year without extra weight! - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital

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05:52

Episode 70: Rating 6 famous American women

10PlusBrand ·

2022/12/27

Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3! This is Joanne Tan of 10 Plus Brand. A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance. Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her

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14:54

Episode 69: Meta’s Huge Loss and Apple’s Big Win in...

10PlusBrand ·

2022/12/05

In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions. So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022. Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa? - To read it as a

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00:58

Episode 68: ”Us vs. the Problems”, NOT ”Us vs....

10PlusBrand ·

2022/10/08

Us vs. The Problems, NOT “Us vs. Them” Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face. Truth is seldom in the extremes, but more often than not, in the middle. Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy

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16:06

Episode 67: 8 Brand Elements for Businesses, Leaders,...

10PlusBrand ·

2022/10/01

Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you? The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan,

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02:23

Episode 66: Together and Apart_a poem by Joanne Z. Tan

10PlusBrand ·

2022/10/01

To watch Joanne reading this poem on youtube To read this poem - To stay in the loop, subscribe to our Newsletter Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage? Here’s another poem “Ode to Idea Love”, the exact opposite. Perhaps the best thing I learned from law school is to see the same issue from opposite points. Want to read the last “cynical” poem? Here's the newsletter it was

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00:58

Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70...

10PlusBrand ·

2022/09/09

I'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion. With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world. These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness,

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00:49

Episode 64: What do Serena Williams, Michael Phelps,...

10PlusBrand ·

2022/09/03

Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK. They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would

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183 results

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