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PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth

business marketing

All Episodes

2:12

Is Your Life a Roundtrip or One Way?_ a short poem by...

10PlusBrand ·

2026/01/20

This is a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey.To watch it as a 2-min video To read it as a blog A tiny creek In the high country of Yosemite Born of melting snow Filtered through the clefts of granite Streaming down a thawing peak. Dripping, dropping, Dancing its way Giggling, laughing, Roaring,

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2:48

What is a Brand Story? Why storytelling of a hero’s...

10PlusBrand ·

2026/01/11

What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences.👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog 👉 This intro leads to the full article available for a small fee. You will learn: - Facts alone don’t persuade—but stories do; - Authenticity can’t be

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2:38

What's Brand Design? Why is it both "offense" and...

10PlusBrand ·

2026/01/09

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog Now let me ask you something. If AI can generate a logo in 30 seconds… If Canva can give you 15 brand kits before lunch… If everyone has access to the same tools… Why do so few brands actually stand out? And why do so many brands

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2:00

What is Brand Identity? What makes it stand out and...

10PlusBrand ·

2025/12/07

Your brand identity isn’t about design first. It’s about decoding your brand DNA. - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique? 95% of first impressions are design related; Consistency can boost revenue 10–20%; But 90% of new businesses still fail. Why? Because they confuse looks with identity. If you want to build a brand that lives, breathes, and connects — not just exists — you’ll want to dive into Part 1 of my

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3:31

World Series Game 7's Defining Moment Creates a Hero:...

10PlusBrand ·

2025/11/05

Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition.In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ climb out of a 0–3 deficit, this game reveals how discipline, teamwork,

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8:52

How can brand personality humanize products and...

10PlusBrand ·

2025/10/10

How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality?To read it as a 5-min blog To watch it as a 8-min video subscribe to our Newsletter In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits,

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2:06

What is Love? _ A short poem by Joanne Z. Tan_Episode...

10PlusBrand ·

2025/10/04

"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan.This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch it as a 2-min video subscribe to our Newsletter About Joanne Z. Tan In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs,

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7:34

Warnings From Charlie Kirk’s Assassination and the...

10PlusBrand ·

2025/09/13

The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels.To read it as a 3-min blog To watch it as a 7-min video From Personal Tragedy to National Warning In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she

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10:33

How to Build Brand Authenticity in the Age of...

10PlusBrand ·

2025/09/13

In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection. In this video, global brand strategist and thought leadership

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1:50

How to be your authentic brand in the AI Age?_"SoS -...

10PlusBrand ·

2025/09/12

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community. - To read it as a half-min blog - To

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5:49

When, How, and Why We Need to Celebrate, in Big and...

10PlusBrand ·

2025/09/05

"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone.👉 Key Takeaways from this video: ✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture. ✨Celebrate not only milestones but also incremental progress. ✨Use celebration as a leadership practice to build

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1:42

Celebrate Here and Now!_"SoS" - Sip of Solace:...

10PlusBrand ·

2025/09/03

As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact. - To read it as a half-min blog - To watch it as a 1-minute video When do we need celebration the most? Paradoxically, in the darkest

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01:49

Buckle Your Seatbelt (with a brand audit)!_Joanne Z....

10PlusBrand ·

2025/08/29

This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course.Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving. Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans,

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06:13

Why even a genius got the naming wrong?_Joanne Z....

10PlusBrand ·

2025/08/27

Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding. Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan. - To read it as a 3-min blog - To watch it as a 6-minute video Think about it: What’s Amazon got to do with the river? Nothing. What’s Apple got to do with the fruit

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01:36

How do you know what's important? (hint: DEATH!)_...

10PlusBrand ·

2025/08/17

There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey. PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now? Sometimes the easiest way to reset a computer is to turn it off and back on again. In life, we can leverage the thought of mortality to reset our priorities. We can

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01:34

Aging is a Blessing! Reinvent yourself! "(SoS) - Sip...

10PlusBrand ·

2025/08/11

Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach.Hint: What 66-year-old Jamie Lee Curtis said about her best years... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the articles mentioned at the end of this Sip of

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10:57

Thought Leaders Coaching Tips to Grow Thought...

10PlusBrand ·

2025/08/09

As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how. This episode combines all 3 parts previously published. It includes why thought leadership is needed in the AI age, what is thought leadership, what is thought leadership coaching, and why the

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01:15

"(SoS) - Sip of Solace": Joanne Z. Tan's 1-minute...

10PlusBrand ·

2025/08/09

Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy? Hint: You need to be DOING something, such as... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the combined 3 parts podcast about building thought leadership, as mentioned at the end of this Sip of Solace. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT

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04:29

Why Thought Leadership Coaching can help leaders...

10PlusBrand ·

2025/08/08

What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey? This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders,

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03:31

What does it take to be a thought leader? - (Pt. 2 of...

10PlusBrand ·

2025/08/08

What are the 5 ways to build thought leadership? This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 2 as a 2-min blog - To watch Pt. 2 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach: First, Vision, Principle,

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182 results

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