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PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth

business marketing

All Episodes

2:06

What is Love? _ A short poem by Joanne Z. Tan_Episode...

10PlusBrand ·

2025/10/04

"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan.This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch it as a 2-min video subscribe to our Newsletter About Joanne Z. Tan In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs,

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7:34

Warnings From Charlie Kirk’s Assassination and the...

10PlusBrand ·

2025/09/13

The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels.To read it as a 3-min blog To watch it as a 7-min video From Personal Tragedy to National Warning In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she

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10:33

How to Build Brand Authenticity in the Age of...

10PlusBrand ·

2025/09/13

In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection. In this video, global brand strategist and thought leadership

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1:50

How to be your authentic brand in the AI Age?_"SoS -...

10PlusBrand ·

2025/09/12

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community. - To read it as a half-min blog - To

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5:49

When, How, and Why We Need to Celebrate, in Big and...

10PlusBrand ·

2025/09/05

"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone.👉 Key Takeaways from this video: ✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture. ✨Celebrate not only milestones but also incremental progress. ✨Use celebration as a leadership practice to build

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1:42

Celebrate Here and Now!_"SoS" - Sip of Solace:...

10PlusBrand ·

2025/09/03

As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact. - To read it as a half-min blog - To watch it as a 1-minute video When do we need celebration the most? Paradoxically, in the darkest

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01:49

Buckle Your Seatbelt (with a brand audit)!_Joanne Z....

10PlusBrand ·

2025/08/29

This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course.Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving. Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans,

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06:13

Why even a genius got the naming wrong?_Joanne Z....

10PlusBrand ·

2025/08/27

Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding. Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan. - To read it as a 3-min blog - To watch it as a 6-minute video Think about it: What’s Amazon got to do with the river? Nothing. What’s Apple got to do with the fruit

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01:36

How do you know what's important? (hint: DEATH!)_...

10PlusBrand ·

2025/08/17

There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey. PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now? Sometimes the easiest way to reset a computer is to turn it off and back on again. In life, we can leverage the thought of mortality to reset our priorities. We can

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01:34

Aging is a Blessing! Reinvent yourself! "(SoS) - Sip...

10PlusBrand ·

2025/08/11

Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach.Hint: What 66-year-old Jamie Lee Curtis said about her best years... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the articles mentioned at the end of this Sip of

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10:57

Thought Leaders Coaching Tips to Grow Thought...

10PlusBrand ·

2025/08/09

As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how. This episode combines all 3 parts previously published. It includes why thought leadership is needed in the AI age, what is thought leadership, what is thought leadership coaching, and why the

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01:15

"(SoS) - Sip of Solace": Joanne Z. Tan's 1-minute...

10PlusBrand ·

2025/08/09

Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy? Hint: You need to be DOING something, such as... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the combined 3 parts podcast about building thought leadership, as mentioned at the end of this Sip of Solace. ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT

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04:29

Why Thought Leadership Coaching can help leaders...

10PlusBrand ·

2025/08/08

What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey? This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders,

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03:31

What does it take to be a thought leader? - (Pt. 2 of...

10PlusBrand ·

2025/08/08

What are the 5 ways to build thought leadership? This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 2 as a 2-min blog - To watch Pt. 2 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach: First, Vision, Principle,

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03:36

CEOs &Leaders: Start Thought Leadership Building, or...

10PlusBrand ·

2025/08/08

Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs? This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term

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16:33

Jensen Huang on AI, synthetic data, & his American...

10PlusBrand ·

2025/08/03

Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream. This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025. Part 3 Summary: to read Pt. 3 as a 5-min blog To watch Pt. 3 as a 16-minute video Part 3 Summary: Jensen Huang advised young people to learn how to reason and break things down to first

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16:35

Will AI Take Away Human Jobs? - Jensen Huang's Talk...

10PlusBrand ·

2025/08/02

“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result in more idle time.” This Part 2 is the second 10-minute segment of a 3-part recording of Jensen Huang’s

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12:33

Jensen Huang's Talk: His Big Bet 30 Years Ago_(Part 1...

10PlusBrand ·

2025/08/02

“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.” The “big bet” Jensen Huang made 30 years ago: by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with specialized algorithms for the video game niche. Jensen Huang had the foresight three decades ago to create

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12:57

My adventure of 3 days of wilderness backpacking in...

10PlusBrand ·

2025/07/24

I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization. There will be photos in my blog post (link below.)Read it as a 5-min blog Watch it as a 12-min video Read about Joanne's prior adventures at Yosemite and Half-Dome ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our

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09:10

5 Brand Position Steps to Build Your business or...

10PlusBrand ·

2025/07/11

Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape.Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your brand unique Step 4: Craft a brand positioning statement Step 5: Adapt to stay relevant Read it as a

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176 results

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