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PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of

business management

All Episodes

5:38

A Personal Story: Less Data Can Lead to Better...

10PlusBrand ·

2026/04/22

I tracked my sleep and weight for 4 Years—then quit. What happened after was better quality of life - a personal story about reclaiming control and breaking free from digital dependency that led to more freedom and happiness.What if the very tools designed to improve your life are quietly diminishing your quality of life? In this episode, Joanne Z. Tan shares a deeply personal and thought-provoking story about her four-year journey living a data-driven lifestyle, and why she ultimately chose to

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13:45

User Data "Land Grab": Paying Fake Diamond at Real...

10PlusBrand ·

2026/04/19

User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer data without consent or compensation. The Real Price of the Data Land Grab — and Why It Will Backfire Across industries, companies are spending hundreds of millions to lock in first-party data assets through mergers, acquisitions, and platform capture — treating data as the "new oil." But NVIDIA's Jensen Huang has noted

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11:19

AI Slop’s Unintentional Winner: Brand Equity Built on...

10PlusBrand ·

2026/04/15

In a world flooded with AI Slop, where misinformation, low-quality content, and synthetic noise overwhelm human judgment, what truly differentiates enduring brands from disposable ones? The answer lies in brand equity—the intangible yet powerful force built on trust, authenticity, and meaningful human connection. In this episode, Joanne Tan of 10PlusBrand and AIXD explores the growing crisis of credibility in the AI age and reveals why brand equity is no longer a marketing luxury—it is a survival

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13:33

AI Avatars, AI Personalities, AI Agents, Digital...

10PlusBrand ·

2026/03/28

AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do the risks that come with them.In this episode, Joanne Z. Tan breaks down the strategic reality behind AI avatars, AI agents, digital humans, and virtual influencers, and why they are redefining customer experience and user expectations across industries. More importantly, she addresses the growing threat landscape:

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13:59

Competitive Moat in the AI Native Age: Trust,...

10PlusBrand ·

2026/03/04

What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity?Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought leadership, brand differentiation, AI era branding, AI experience design, AIXD™. A brand moat is built on trust, identity, and user experience — assets AI and competitors cannot easily replicate. In an era where AI accelerates commoditization and competition, your brand is the one competitive advantage AI cannot copy. In

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13:05

In-house AI Brand Agents or AI Consumer Agents (like...

10PlusBrand ·

2026/02/25

Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search?If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on ChatGPT. As AI replaces traditional search and agentic AI begins to reshape how consumers buy, not just how they browse, the brands that thrive will be the ones that stop optimizing for search engines and start optimizing for large language models (LLMs). The strategic shift: from SEO to SOM — Share of Model. In

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3:20

AI Native Leadership: Proactive Leaders Design for...

10PlusBrand ·

2026/02/24

The Strategic Divide That Will Define the AI Native Age To watch it as a 3-min video To read it as a 1-min blog Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving? I recently walked away from an app I had relied on for years. It refused to let me access my own account unless I consented to handing over my personal data — no alternative, no negotiation. I deleted it without hesitation. This is not an isolated incident. It is a

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4:24

Alysa Liu's Pursuit of Self Fulfillment Won Her the...

10PlusBrand ·

2026/02/23

Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with playful confidence: it matched her hair color. To her, the medal was just a physical object. Something she could even lose. What she refused to lose was herself. After rising to fame at 13 and stepping away

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11:49

What's "AIXD" - AI Experience Design? Why does it...

10PlusBrand ·

2026/02/11

With excitement, we are announcing the birth of AIXD.World (website to be launched mid Feb, 2026), a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.)AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it

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11:34

AI Native: What's Ahead of Agentic AI for...

10PlusBrand ·

2026/02/04

AI Native is shifting AI from a feature to the foundation of products, services, and business models.Why AI Native matters now and how AI Native design separates leaders from followers AI Native is not about adding AI tools to legacy systems. It is about architecting offerings and operations where intelligence is built into every layer. Instead of rules-based logic and siloed data, AI Native models rely on connected, data-driven ecosystems that continuously learn, adapt, and improve

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2:12

Is Your Life a Roundtrip or One Way?_ a short poem by...

10PlusBrand ·

2026/01/20

This is a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey.To watch it as a 2-min video To read it as a blog A tiny creek In the high country of Yosemite Born of melting snow Filtered through the clefts of granite Streaming down a thawing peak. Dripping, dropping, Dancing its way Giggling, laughing, Roaring,

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2:48

What is a Brand Story? Why storytelling of a hero’s...

10PlusBrand ·

2026/01/11

What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences.👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog 👉 This intro leads to the full article available for a small fee. You will learn: - Facts alone don’t persuade—but stories do; - Authenticity can’t be

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2:38

What's Brand Design? Why is it both "offense" and...

10PlusBrand ·

2026/01/09

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog Now let me ask you something. If AI can generate a logo in 30 seconds… If Canva can give you 15 brand kits before lunch… If everyone has access to the same tools… Why do so few brands actually stand out? And why do so many brands

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2:00

What is Brand Identity? What makes it stand out and...

10PlusBrand ·

2025/12/07

Your brand identity isn’t about design first. It’s about decoding your brand DNA. - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique? 95% of first impressions are design related; Consistency can boost revenue 10–20%; But 90% of new businesses still fail. Why? Because they confuse looks with identity. If you want to build a brand that lives, breathes, and connects — not just exists — you’ll want to dive into Part 1 of my

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3:31

World Series Game 7's Defining Moment Creates a Hero:...

10PlusBrand ·

2025/11/05

Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition.In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ climb out of a 0–3 deficit, this game reveals how discipline, teamwork,

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8:52

How can brand personality humanize products and...

10PlusBrand ·

2025/10/10

How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality?To read it as a 5-min blog To watch it as a 8-min video subscribe to our Newsletter In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits,

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2:06

What is Love? _ A short poem by Joanne Z. Tan_Episode...

10PlusBrand ·

2025/10/04

"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan.This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch it as a 2-min video subscribe to our Newsletter About Joanne Z. Tan In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs,

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7:34

Warnings From Charlie Kirk’s Assassination and the...

10PlusBrand ·

2025/09/13

The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels.To read it as a 3-min blog To watch it as a 7-min video From Personal Tragedy to National Warning In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she

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10:33

How to Build Brand Authenticity in the Age of...

10PlusBrand ·

2025/09/13

In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection. In this video, global brand strategist and thought leadership

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1:50

How to be your authentic brand in the AI Age?_"SoS -...

10PlusBrand ·

2025/09/12

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community. - To read it as a half-min blog - To

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192 results

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