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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

32:44

E57 | Get Different Marketing with Mike Michalowicz &...

The Difference Maker Revolution Podcast ·

2024/02/12

In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and boudoir. Through an idea mining session, the hosts and participants propose strategies like creating lead magnets, partnering with related businesses,

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32:02

E56 | Get Different Marketing with Mike Michalowicz &...

The Difference Maker Revolution Podcast ·

2024/02/05

In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewellers to offer engagement

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38:14

E55 | The Art of Proactive Marketing

The Difference Maker Revolution Podcast ·

2024/01/29

In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers. They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the

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29:46

E54 | Making the best of Photography Conference Season

The Difference Maker Revolution Podcast ·

2024/01/22

In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows. Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each day, and setting deadlines to implement ideas when you return. In this episode you will hear: Ways to network and brainstorm with other photographers

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31:31

E53 | The Difference Maker Revolution!

The Difference Maker Revolution Podcast ·

2024/01/15

In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting. They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of images. In this episode you will hear: Their reasons for needing a revolution in the industry How becoming a "difference maker" can help

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35:41

E52 | What we all learned from 2023 that we will...

The Difference Maker Revolution Podcast ·

2024/01/08

In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024. They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an important principle to apply to both business and personal goals. In this episode you will hear: The importance of understanding the why behind what you’re

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30:35

E51 | Why New Year's Resolutions Never Last

The Difference Maker Revolution Podcast ·

2024/01/01

In this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick. They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Brad arguing it's better to commit to improvement every day rather than waiting for January 1st. They also discuss how social and travel habits can derail

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35:37

E50 | Happy Holidays - The Mentors Favourite Podcast...

The Difference Maker Revolution Podcast ·

2023/12/25

In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year. They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell. She appreciated how the discussion highlighted the importance of having tangible items to market from each session. It also provided a great example

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35:16

E49 | Our Christmas Present To You - Our Facebook Ad...

The Difference Maker Revolution Podcast ·

2023/12/18

In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients. The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business, and how to use these marketing strategies to generate leads in record time. In this episode you will

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39:56

E48 | Nurture Your Mission - Your Prime LENS just...

The Difference Maker Revolution Podcast ·

2023/12/11

In this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors. They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for where you want to take your business, while missions are the individual steps that work towards achieving the larger vision. The group discusses the

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32:35

E47 | 2024 in Focus - Igniting Passion, Purpose, and...

The Difference Maker Revolution Podcast ·

2023/12/04

In this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion. They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunities that create real impact for clients in an area you're passionate about. In this episode you will hear: How Jeanine's discovery of her why focused

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37:59

E46 | Shape Your Path To 2024 Success: Your Zoom Lens

The Difference Maker Revolution Podcast ·

2023/11/27

In this episode of The Fully Booked Photographer the team discuss planning for success in 2024. They discuss creating one-year plans to achieve their five-year visions for their businesses. The team guides each other through envisioning what they want their businesses to pay them and achieve by the end of 2024, and identifying key actions and goals for the coming year. In this episode, you will hear: Why you should have one-year plans with numeric targets Identifying skills to develop and roles

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35:14

E45 | Envision the Big Picture - Your Wide-Angle Lens

The Difference Maker Revolution Podcast ·

2023/11/20

In this episode of The Fully Booked Photographer the team discusses planning for 2024 and beyond. They discuss the importance of having a business plan and visioning where you want your business to be in 5 years. Using a "wide angle lens" as a metaphor, they encourage listeners to dream big and think about what their life and business will look like in the future. In this episode you will hear: Tips for starting your 2024 business planning now instead of waiting until January How to use a "lens

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37:39

E44 | The Revolution The Photography Industry Needs!!!

The Difference Maker Revolution Podcast ·

2023/11/13

In this episode of The Fully Booked Photographer the team discusses becoming a difference maker. They discuss how focusing on making a difference in clients' lives through photography can transform a business. Ronan explains his view that photographers are meant to use their skills to help people become happier. Janine talks about how adopting a "difference maker" mindset has changed her team's interactions with clients. Brad shares how this approach has increased his business's revenue

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39:11

E43 | A Silver Bullet For The Photography Industry

The Difference Maker Revolution Podcast ·

2023/11/06

In this episode of The Fully Booked Photographer the team discusses specializing in genres and finding your photographer niche. They discuss how generalizing in many genres can lead photographers to feel like headless chickens trying to please everyone. However, specializing in a genre aligned with your passions and values allows you to truly help clients and build a sustainable business through repeat clients and referrals. Brad shares his journey to specializing in boudoir and Jeanine in

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39:32

E42 | Shooting To Sell (Brad & Jeanine Fall Out!)

The Difference Maker Revolution Podcast ·

2023/10/29

In this episode of The Fully Booked Photographer the team discuss shooting to sell and how photographers need to structure their photo sessions to optimize for the products they want to sell to clients. Ronan starts the conversation by asking Jeanine about training her new photographers and discovering they need guidance to photograph in a way that will result in sales. Brad and Jeanine discuss their approaches to shooting consistently for products while still allowing some creativity. Jonathan

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37:13

E41 | The Holiday Season Is An Opportunity For Every...

The Difference Maker Revolution Podcast ·

2023/10/22

In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography. Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and pricing, and tips for converting more clients through add-ons and upsells. They emphasize starting early with marketing to existing clients through

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36:46

E40 | The Holiday Season Is An Opportunity For Every...

The Difference Maker Revolution Podcast ·

2023/10/15

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses how any Photographer can profit from Christmas, even if they don't consider themselves a family or children's photographer. Ronan and Jeanine explore the inherent need for portraits around the holidays and how to discover what your ideal clients want from a Christmas session. They also cover making sessions immersive, interactive experiences, and planning early to be fully booked for the holidays. In

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31:17

E39 | What can the photography industry learn from...

The Difference Maker Revolution Podcast ·

2023/10/08

In this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes. Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine provides examples from the car industry to illustrate how marketing builds awareness while sales closes deals. The team stresses the importance of

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36:09

E38 | Your Client Is Not The Enemy

The Difference Maker Revolution Podcast ·

2023/10/01

In this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should. The team explores where this mindset comes from and how photographers can shift to focusing on understanding their clients' problems and needs in order to provide more value and have more successful businesses. In this episode you will hear: Why Photographers need

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