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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

00:27:19

Highlights of 2025 and Looking Forward to 2026

The Difference Maker Revolution Podcast ·

2026/01/04

2025 was a year of transformation—and the Difference Maker Revolution team is sharing the highlights that shaped it. From AI breakthroughs to hands-on workshops and personal milestones, discover how photographers are embracing change, attracting ideal clients, and taking their studios to the next level.In this episode, you’ll hear:How AI is helping photographers connect with their ideal clients and grow their studiosWhy “done-with-you” services are replacing traditional coaching for real

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00:34:57

Valentines Only Around the Corner

The Difference Maker Revolution Podcast ·

2025/12/29

Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier.In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly.From client psychology and communication preferences to evergreen marketing, continuity, and even AI recommendations — this conversation challenges common assumptions and reframes how

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00:24:53

The Importance of Recharging and Connecting

The Difference Maker Revolution Podcast ·

2025/12/22

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their clients to embrace, yet so often forget to give themselves.It’s a

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34:07

Marketing for AI Recommendation - Part 1

The Difference Maker Revolution Podcast ·

2025/12/15

The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or

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23:56

Biggest "Aha Moments" from Effortless Sales

The Difference Maker Revolution Podcast ·

2025/12/08

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually makes clients fall deeply in love with their images. From the emotional “why” behind every purchase to the

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28:03

The 'Chicken' or the 'Egg' in your 'AI Marketing'

The Difference Maker Revolution Podcast ·

2025/12/01

In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover photographers… and why the photographers who adapt now will dominate

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30:03

Planning 2026: The Difference Maker Revolution Secret...

The Difference Maker Revolution Podcast ·

2025/11/24

Ready to stop winging it and start winning it?In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions to stay profitable all year — even in months most photographers call

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32:12

What Makes An Amazing Experience?

The Difference Maker Revolution Podcast ·

2025/11/17

Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience?In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know.You’ll learn how to think like the world’s best brands (yes, even Disney), anticipate your clients’ unspoken needs, and design every touchpoint —

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27:52

The Dawn of AI Agent Opportunity at The Difference...

The Difference Maker Revolution Podcast ·

2025/11/10

The world of photography marketing is about to change… again.In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button.But here’s the real kicker: AI is about to choose which photographers get recommended to clients.Just like Google changed the industry years ago, AI is becoming the new search

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35:15

Your Marketing Mix

The Difference Maker Revolution Podcast ·

2025/11/03

If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blueprint for consistent, sustainable bookings — without burning out or

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31:37

3 Ways To Get Bookings Quickly

The Difference Maker Revolution Podcast ·

2025/10/27

Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, and boost profits — all without spending a cent on ads.If you’ve ever

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32:40

Control the Controllables

The Difference Maker Revolution Podcast ·

2025/10/19

Feeling overwhelmed by things you can’t change?As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control.In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out distractions, and take responsibility for what really drives your photography business forward.What You’ll

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27:30

The Secret Sauce So You Can Define Your Success

The Difference Maker Revolution Podcast ·

2025/10/12

Are you measuring your success by someone else’s numbers?Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don’t reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining success on your own terms.If you’ve ever wondered why your business feels out of alignment or why chasing other photographers’ results leaves you frustrated,

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35:25

Are You a 'Photographer’s Photographer'? If You Are,...

The Difference Maker Revolution Podcast ·

2025/10/05

AI isn’t coming for photography—it’s already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer’s photographer” is no longer enough—and what you must do to survive and thrive in the age of AI.What you’ll learn in this episode:Why clients don’t care about your technical perfection—and what they

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27:47

When Do You Reveal the Price to Your Client? – Most...

The Difference Maker Revolution Podcast ·

2025/09/28

Is hiding your prices killing your sales—and your reputation? In this episode, Ronan, Steve, Jeanine, and Jonathan tackle one of the trickiest (and most misunderstood) parts of running a photography business: when and how to talk about money with clients.Spoiler: most photographers get this wrong—and it leaves clients feeling icky, burned, and never coming back.What you’ll learn in this episode:Why “bait and switch” pricing destroys trust (and how to avoid it).The real reason clients experience

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28:55

Why Are So Many Photographers 'Tight-Asses'?

The Difference Maker Revolution Podcast ·

2025/09/21

Are you unknowingly holding your photography business back by cutting the wrong corners? In this lively, no-nonsense conversation, Ronan, Steve, Jeanine, and Jonathan dig into why so many photographers sabotage their success by skimping on the very tools and investments that could transform their business.This episode will challenge the way you think about money, mindset, and what really matters when running a profitable studio.✨ What you’ll learn in this episode:Why “saving” on software and tools

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26:55

How to Get Your MOJO Back

The Difference Maker Revolution Podcast ·

2025/09/14

Every photographer hits a slump. The shoots feel flat, the bookings slow down, and the energy just isn’t there. But your mojo isn’t gone for good—you just need the right strategies to reignite it.In this episode of the Difference Maker Revolution Podcast, Ronan, Steve, Jeanine, and Jonathan share practical, real-world ways to get your spark back in business and in life, so you can show up as your best self in the studio and with clients.What you’ll discover in this episode:Why your personal energy

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25:19

Moving to a Brand New Location

The Difference Maker Revolution Podcast ·

2025/09/07

Moving your studio to a brand-new city (or even across town) doesn’t have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart.In this episode, you’ll discover:The 6–8 week marketing window that can have you fully booked before you even unpack.How to use Facebook ads and Google to build demand in your new market before you arrive.Networking hacks to create instant alliances

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38:05

The Good, The Bad & The Ugly Of A Studio Visit

The Difference Maker Revolution Podcast ·

2025/08/31

What if you could triple your photography studio’s sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this is a masterclass in simple shifts that deliver massive results.Whether you’re a solo shooter or leading a team, these insights will help you book better

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32:20

What Is Really Killing Your Sales – The Hidden Habits...

The Difference Maker Revolution Podcast ·

2025/08/17

Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve Saperito unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it.Tune in to discover:The #1 sales killer most photographers avoid (hint: it’s in your pocket)Why automating too much is costing you real connections—and real moneyHow “just checking email” is destroying your

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