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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

02:43

Stadium Wars in Kansas City, NIL Money Keeping NBA...

Sports Geek - A look into the world of Sports... ·

2025/05/30

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the high-stakes stadium negotiations in Kansas City, how NIL deals are changing NBA draft dynamics, Real Madrid's record $7.1 billion valuation, and Meta's AI assistant reaching one billion users - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

06:49

Why Relationships Matter in Sport, Reuben Williams

Sports Geek - A look into the world of Sports... ·

2025/05/29

In this Sports Geek Throwback episode, Sean Callanan interviews Reuben Williams. They discussed the importance of building connections and networking within the sports industry. Show notes - https://sportsgeekhq.com/why-relationships-matter-in-sport-reuben-williams

en

01:04:29

Venues, Stakeholders & Community - Danielle Bleazby,...

Sports Geek - A look into the world of Sports... ·

2025/05/27

In this episode, Danielle Bleazby, Director of Venues at Melbourne Park, shares her extensive experience in venue management and reveals strategies for creating exceptional fan experiences while balancing diverse stakeholder needs. Venue managers, event producers, and sports executives will find valuable insights on modern facility operations and fan engagement. Show notes - https://sportsgeekhq.com/danielle-bleazby-melbourne-park/

en

02:45

Disney+ Scores Women's Champions League, YouTube's...

Sports Geek - A look into the world of Sports... ·

2025/05/26

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Disney+ securing Women's Champions League rights for 5 years, YouTube's new monetization for Shorts creators, Google's NotebookLM AI productivity app gaining traction, and Anthropic's groundbreaking Claude 4 AI models - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

06:49

The ultimate fan experience, Al Guido

Sports Geek - A look into the world of Sports... ·

2025/05/23

In this Sports Geek Throwback episode, Sean Callanan interviews Al Guido. They discussed stadium and tech for an ultimate fan experience. Show notes - https://sportsgeekhq.com/the-ultimate-fan-experience-al-guido

en

02:46

NFL Olympic Dreams, Podcast Partnerships and Google's...

Sports Geek - A look into the world of Sports... ·

2025/05/22

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore the NFL's unanimous approval for Olympic flag football, ARN's strategic podcast partnership with Global, and Google's revolutionary AI-powered smart glasses. Plus insights on changing brand strategies and the shifting tech talent landscape, all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

41:32

Building a big big fan base in the West - Mitchell...

Sports Geek - A look into the world of Sports... ·

2025/05/21

Mitchell Dale shares GWS Giants' journey in expanding their fanbase through digital innovation and strategic growth. Essential listening for sports executives and marketers interested in audience engagement and market expansion strategies in competitive environments. Show notes - https://sportsgeekhq.com/mitchell-dale-gws-giants/

en

03:03

Interactive NBA Viewing, MLB's AI Highlights and the...

Sports Geek - A look into the world of Sports... ·

2025/05/18

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover NBC's interactive NBA coverage, MLB's personalized highlights via Google Cloud, and breakthroughs in self-coding AI. Plus Microsoft's AI competition and using AI for sports app design - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

07:02

Why customer’s data privacy matters, Aaron LeValley

Sports Geek - A look into the world of Sports... ·

2025/05/16

In this Sports Geek Throwback episode, Sean Callanan interviews Aaron LeValley. They discussed the Importance of customer’s data privacy. Show notes - https://sportsgeekhq.com/why-customers-data-privacy-matters-aaron-levalley

en

02:55

AI-Powered NFL Scheduling and Reddit Co-founder's...

Sports Geek - A look into the world of Sports... ·

2025/05/15

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how digital innovation is transforming sports with the NFL's AI-enhanced 2025 schedule, YouTube's exclusive NFL streaming deal in Brazil, and Reddit co-founder Alexis Ohanian's groundbreaking £20 million investment in Chelsea Women's team, making them the most valuable women's team globally - all curated by Sports Geek Reads. Subscribe at

en

54:56

75 years in and still growing - Krista Olson, LPGA

Sports Geek - A look into the world of Sports... ·

2025/05/14

LPGA's first-ever VP of Marketing, Krista Olson, breaks down her strategic playbook for digital transformation. Drawing from her experience with the San Francisco 49ers, Washington Wizards, and RedPeg Marketing, Krista provides expert insights on evolving sports marketing for the digital age. A great listen for sports executives, marketing professionals, and digital strategy leaders. Show notes - https://sportsgeekhq.com/krista-olson-lpga/

en

02:43

Jordan's NASCAR Legal Battle, YouTube's Creator...

Sports Geek - A look into the world of Sports... ·

2025/05/12

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Dive into Michael Jordan's antitrust lawsuit against NASCAR, YouTube's new tools for creator-brand partnerships, and the groundbreaking World Humanoid Robot Games launching in Beijing - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

02:37

Disney's Middle East Ambitions and Next Level...

Sports Geek - A look into the world of Sports... ·

2025/05/08

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's strategic expansion into Abu Dhabi, Next Level Racing's groundbreaking haptic gaming innovation, Real Madrid topping soccer valuations at $6.53 billion, and Figma's new AI-powered design-to-code technology - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

01:02:12

NFL to MLS - MySpace to TikTok - Jennifer Hinkle on...

Sports Geek - A look into the world of Sports... ·

2025/05/08

Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. Show notes - https://sportsgeekhq.com/428

en

10:50

Revenue with purpose, Jessica Smith

Sports Geek - A look into the world of Sports... ·

2025/05/08

In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Smith. They discussed purpose-driven revenue model that works. Show notes - https://sportsgeekhq.com/revenue-with-purpose-jessica-smith/

en

45:12

Content Automation and AI in Sports

Sports Geek - A look into the world of Sports... ·

2025/05/06

A deep dive into content automation and AI in sports, featuring a unique episode format where AI-generated voices ask the tough questions about balancing technology with authentic storytelling. Sean Callanan shares practical insights from Sports Geek's experience with AI tools, including the Rapid Rundown workflow, and provides actionable advice for sports organizations looking to embrace automation responsibly. Whether you're a digital team leader or a content creator, this episode explores how to

en

02:48

NBA's $76 Billion Media Revolution, IBM's $150...

Sports Geek - A look into the world of Sports... ·

2025/05/04

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how the NBA's $76B broadcasting deal transforms basketball consumption, IBM commits $150B to American technology, TikTok creators generate $10M daily in revenue, and Meta launches its first AI app featuring Llama 4 - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

02:29

Athletes As Media Platforms, Caitlin Clark's $440...

Sports Geek - A look into the world of Sports... ·

2025/05/01

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore how athletes like Naomi Osaka are becoming media platforms, Caitlin Clark's impact on WNBA ticket prices, TikTok's rise as the #2 livestreaming platform, and NBA 2K's new pay-to-enter gaming contests - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

09:45

Digital stats that matter, Dan Marrazza

Sports Geek - A look into the world of Sports... ·

2025/05/01

In this Sports Geek Throwback episode, Sean Callanan interviews Dan Marrazza. They discussed digital stats and why exposure rate is so important. Show notes - https://sportsgeekhq.com/digital-stats-that-matter-dan-marrazza

en

03:06

NCAA's Gambling Data Deal, TikTok's Sports...

Sports Geek - A look into the world of Sports... ·

2025/04/27

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: This week's rundown explores NCAA's landmark gambling data partnership with Genius Sports, how TikTok creators are transforming sports storytelling, breakthrough 3D technology recreating live sports moments, Microsoft's workplace AI agents, and Cam Ward's journey from transfer portal to $43M NFL contract - all curated by Sports Geek Reads. Subscribe

en

718 results

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