Loading...

PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

05:00

Purpose-Led Sponsorship Isn't Fluffy: The Business...

Sports Geek - A look into the world of Sports... ·

2026/10/01

In this Sports Geek Throwback episode, Sean Callanan interviews Mya Doelling from the International Olympic Committee (IOC). They discuss how purpose-led partnerships can drive real business impact—through measurable outcomes like audience engagement, employee pride, and stronger customer loyalty. Full episode 398 - https://sportsgeekhq.com/398

en

46:30

Building a Team-Based Surfing League - Chris Mater,...

Sports Geek - A look into the world of Sports... ·

2026/09/30

Chris Mater shares insights on turning surfing into a team-based TV league, landing a Tier-1 broadcast deal, and building a commercial model from scratch. Show notes at sportsgeekhq.com/461

en

51:02

The Heart of Fan Experience in Sport - Karen...

Sports Geek - A look into the world of Sports... ·

2026/09/23

Karen Clydesdale shares insights on embedding customer experience at Tennis Australia, designing the Australian Open fan experience, and building fan loyalty that sticks. Show notes at sportsgeekhq.com/460

en

40:39

Your Archive Is a Goldmine, Not a Storage Cost - Sean...

Sports Geek - A look into the world of Sports... ·

2026/09/16

Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459

en

49:47

Building an Esports Business That Actually Makes...

Sports Geek - A look into the world of Sports... ·

2026/09/02

Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458

en

52:36

No Gatekeeping: Building CRM from Scratch - Destiny...

Sports Geek - A look into the world of Sports... ·

2026/08/26

Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457

en

45:45

Turning Crowd Noise Into Home Court Advantage -...

Sports Geek - A look into the world of Sports... ·

2026/08/19

George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456

en

42:30

Sponsorship From Every Side of the Table - Verity...

Sports Geek - A look into the world of Sports... ·

2026/08/12

Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455

en

52:59

Footy, Fans and Future: Inside the AFL's Digital...

Sports Geek - A look into the world of Sports... ·

2026/08/05

Episode 454 features Bec Haagsma, EGM of Customer, Commercial and Technology at the AFL, and it's packed with cross-industry lessons on fans, data and technology. Learn more - sportsgeekhq.com/454

en

52:53

Transforming Motorsport: From Drive to Survive to...

Sports Geek - A look into the world of Sports... ·

2026/07/22

Ellie Norman shares insights on the inside story of Drive to Survive, the F1 transformation under Liberty Media, and how Formula E is building fan strategy for the future of motorsport. Show notes available at sportsgeekhq.com/453

en

50:24

Athlete Storytelling and the Road to Glasgow — Cody...

Sports Geek - A look into the world of Sports... ·

2026/07/08

Cody Lynch from Commonwealth Games Australia shares how to build a major event marketing campaign, tell athlete stories at scale, and capture unplanned moments. Watch the Commonwealth Games from July 23 - https://sportsgeekhq.com/452-cody-lynch-commonwealth-games-australia

en

57:39

From Broadcast to SailGP: Building Content for a...

Sports Geek - A look into the world of Sports... ·

2026/06/24

Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. https://sportsgeekhq.com/451-melissa-lawton-sailgp

en

36:24

The Power of AI - What sports orgs need to know

Sports Geek - A look into the world of Sports... ·

2026/05/05

Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.

en

01:02:32

The Power of Perspective in Sports Business - Ron Li,...

Sports Geek - A look into the world of Sports... ·

2026/03/03

Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449

en

48:16

Simplifying the Fan Journey with Technology - Bianca...

Sports Geek - A look into the world of Sports... ·

2026/02/25

Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448

en

27:12

Why Super Bowl Week Matters Beyond the Game

Sports Geek - A look into the world of Sports... ·

2026/02/17

Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447

en

52:15

Building Trust-Driven Relationships - David Homan,...

Sports Geek - A look into the world of Sports... ·

2026/02/03

David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446

en

32:45

Building a Non-League Football Brand - Simon Leslie,...

Sports Geek - A look into the world of Sports... ·

2026/01/28

Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445

en

42:23

Building Community Beyond the Conference - Josh...

Sports Geek - A look into the world of Sports... ·

2026/01/20

Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444

en

41:47

Tripling Membership Through Data - Ben Kerswill,...

Sports Geek - A look into the world of Sports... ·

2026/01/13

Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443

en

738 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Digital Finance Analytics (DFA) Blog

Martin North

The Smashi Business Show

Augustus Media

Dagen med Di

Dagens industri