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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

39:14

Building Collegiate Sports IT from the Ground Up -...

Sports Geek - A look into the world of Sports... ·

2025/12/23

J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442

en

55:04

BCorp Certification and Partnership Evolution - Orry...

Sports Geek - A look into the world of Sports... ·

2025/12/16

Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441

en

48:14

Building a High Performance Career - Ben Simpson,...

Sports Geek - A look into the world of Sports... ·

2025/12/09

Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football's pinnacle. Show notes - https://sportsgeekhq.com/440

en

04:46

Netflix's 82.7 Billion Dollar Streaming Deal,...

Sports Geek - A look into the world of Sports... ·

2025/12/07

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Netflix's massive 82.7 billion dollar acquisition of Warner Bros Discovery, David Beckham's brilliant MLS expansion decision, Yahoo Sports' new AI game breakdowns, Meta's metaverse retreat, AI-powered dynamic pricing concerns, and worker attitudes toward AI adoption - all curated by Sports Geek Reads. Subscribe at

en

04:11

NFL Sets Record 57 Million Viewers, SEN's 2026 Vision...

Sports Geek - A look into the world of Sports... ·

2025/12/04

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Breaking down the Chiefs-Cowboys Thanksgiving game that drew record 57.2 million viewers, Craig Hutchison's ambitious SEN expansion plans, heated WNBA contract negotiations over revenue sharing, plus insights on AI's future and Spotify's annual Wrapped feature - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

en

06:03

Tech vs. Human Touch: Customer service at stadiums,...

Sports Geek - A look into the world of Sports... ·

2025/12/04

In this Sports Geek Throwback episode, Sean Callanan interviews Lewis O'Flynn. They discussed balancing tech and human customer service for all fans. Show notes - https://sportsgeekhq.com/tech-vs-human-touch-customer-service-at-stadiums-lewis-oflynn

en

04:09

World Rugby and Emirates Strike Record Deal, Michael...

Sports Geek - A look into the world of Sports... ·

2025/11/30

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: World Rugby secures longest sponsorship deal in history with Emirates through 2035, Michael Jordan's racing team challenges NASCAR's charter system in court, MLB makes strategic three-year media rights play worth $800M annually, Australia passes landmark streaming content legislation, and LA Rams fight for $1 purchase of $25M facility - all curated

en

03:39

Real Madrid Opens to Investors, AFL Media Restructure...

Sports Geek - A look into the world of Sports... ·

2025/11/27

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Real Madrid makes history by opening to external investment for the first time, the AFL restructures its media operations with major job cuts, and how the NRL's data team accidentally created a game-changing product. Plus Tyler The Creator's NFL collaboration and Peyton Manning's expanding media empire - all curated by Sports Geek Reads. Subscribe

en

06:49

Balancing reach and revenue in media rights,...

Sports Geek - A look into the world of Sports... ·

2025/11/27

In this Sports Geek Throwback episode, Sean Callanan interviews Stephanie Beltrame. They discussed balancing reach and revenue in media rights for Cricket Australia. Show notes - https://sportsgeekhq.com/balancing-reach-and-revenue-in-media-rights-stephanie-beltrame

en

47:58

Why Investment Metrics Don't Work in Sports – Romie...

Sports Geek - A look into the world of Sports... ·

2025/11/26

On this episode of Sports Geek, Romie Chaudhari from Chiron Investments shares insights on multi-sport ownership, navigating relegation battles, building NBL franchises, and investment strategy. Show notes - https://sportsgeekhq.com/438

en

03:36

NBA Europe Bidding Opens 2026, Real Madrid's Billion...

Sports Geek - A look into the world of Sports... ·

2025/11/23

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's ambitious European expansion with franchise fees up to $1 billion, Real Madrid's historic move away from fan ownership, and Western Force's remarkable rugby comeback story reaching 750,000 global viewers per game. Plus TikTok's new AI content controls and their $2 million literacy fund - all curated by Sports Geek

en

38:41

Comeback Story and Golden Decade ahead - Tyson...

Sports Geek - A look into the world of Sports... ·

2025/11/21

In episode 437 of Sports Geek, Tyson Beattie, General Manager of Business Operations at Western Force, shares insights from his unique career path through sports media, AFL administration and now rugby union. This conversation explores cross-code learnings, building partnerships based on mutual value, operating as a challenger brand, and why understanding media by working in it creates advantages in sports business. Show notes - https://sportsgeekhq.com/437

en

04:15

MLB's New Netflix and NBC Deals, Stadium Digital...

Sports Geek - A look into the world of Sports... ·

2025/11/21

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers MLB's groundbreaking media rights deals with NBC, ESPN and Netflix, how stadiums are becoming digital destinations, AI-powered sports marketing insights from Zoomph, Amazon Prime's AI video recaps, Cloudflare's global outage lessons, and OpenAI's new coding breakthrough - all curated by Sports Geek Reads. Subscribe at

en

05:26

Attracting the fans of the future, Nick Ryan

Sports Geek - A look into the world of Sports... ·

2025/11/20

In this Sports Geek Throwback episode, Sean Callanan interviews Nick Ryan. They discussed bringing the 'fans of the future' to the events. Show notes - https://sportsgeekhq.com/attracting-the-fans-of-the-future-nick-ryan

en

04:16

Disney Plus Gaming Revolution, NFL Global Expansion...

Sports Geek - A look into the world of Sports... ·

2025/11/17

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Disney Plus announces gaming integration and AI content creation, Miami Dolphins target Spanish-speaking markets globally, and Apple-MLS deal gets restructured payment terms - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

en

03:40

AI Transforms Ticket Buying, NBA Revenue Hits $14.3...

Sports Geek - A look into the world of Sports... ·

2025/11/13

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How AI is revolutionizing sports ticketing, NBA's massive $14.3 billion revenue projection, innovative sports investment strategies, and the launch of AI celebrity voice marketplace - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

en

06:18

Stadium tech & fan experience redevelopment, Scott...

Sports Geek - A look into the world of Sports... ·

2025/11/13

In this Sports Geek Throwback episode, Sean Callanan interviews Scott Fitzgerald. They discussed fan experience and stadium tech redevelopment. Show notes - https://sportsgeekhq.com/stadium-tech-fan-experience-redevelopment-scott-fitzgerald

en

58:36

Navigating the Disruptor Sports Landscape - Tom...

Sports Geek - A look into the world of Sports... ·

2025/11/11

In this Sports Geek episode, BSG's Tom Burwell discusses the challenges and strategies involved in the disruptor sports space, particularly focusing on the importance of strong, passionate fan bases when investing in sports. https://sportsgeekhq.com/436-tom-burwell-bia-sports-group/

en

04:32

NBA Embraces AI Revolution, WNBA Labor Battle, and...

Sports Geek - A look into the world of Sports... ·

2025/11/10

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's Sports Geek Rapid Rundown covers the NBA's AI transformation with 76 billion dollar broadcast deals, WNBA players preparing for potential lockout over revenue sharing, Houston Texans acquiring League One Volleyball franchise, Pinterest's open source AI success, OpenAI reaching 1 million business customers, and a landmark UK court ruling on

en

05:09

NASCAR Teams Win Major Legal Victory, Braves Hit...

Sports Geek - A look into the world of Sports... ·

2025/11/06

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers 23XI and Front Row's pretrial victory against NASCAR, the Atlanta Braves' record-breaking $600M revenue despite poor season performance, AI's limited impact on design productivity, Roc Nation's new Athlete Advisory Board, Netflix's simplified advertising metrics, and Andre Agassi's AI-powered tennis coaching platform with IBM

en

718 results

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