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PODCAST

Sweat Equity

Marketing Examined

Welcome to the best creative brainstorming session you"ve ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it"s all here. Creativity. Breakdowns. Playbooks. Without the fluff.

business marketing

All Episodes

51:22

010 - Exposing the secrets behind BILLION dollar...

Sweat Equity ·

2024/01/09

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and

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50:20

009 - This company will spend $700k on direct mail to...

Sweat Equity ·

2023/12/26

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure

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01:05:39

008 - How GTA 6’s “leak” racked up 150m views in a week.

Sweat Equity ·

2023/12/19

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next

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47:58

007 - The Lego Cinematic Universe is BLOWING up...

Sweat Equity ·

2023/12/12

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for

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56:59

006 - Exposing the Secrets behind a $100M DTC brand...

Sweat Equity ·

2023/12/05

Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch.--------------------Follow Oren on Everything:Instagram: www.instagram.com/orenmeetsworldTikTok: www.tiktok.com/@orenmeetsworldWebsite: https://orenjohn.com/--------------------The Links You're

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01:09:39

005 - This business is FAILING. Here's how we would...

Sweat Equity ·

2023/11/28

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.Follow us on

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50:15

004 - Snoop Dogg’s “Done with smoke” Ad, and why it...

Sweat Equity ·

2023/11/21

Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which

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56:58

003 - The Secret to Starting with Short-Form, and...

Sweat Equity ·

2023/11/15

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is

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01:00:32

002 - How Deion Sanders got 400m People Talking About...

Sweat Equity ·

2023/11/08

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to

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56:10

001 - The 9-Figure Creator Brand Playbook.

Sweat Equity ·

2023/10/26

Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a

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110 results

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