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Sweat Equity

Marketing Examined

Welcome to the best creative brainstorming session you"ve ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it"s all here. Creativity. Breakdowns. Playbooks. Without the fluff.

business marketing

All Episodes

01:08:21

The New Rules Of YouTube In 2026 W/ Paddy Galloway

Sweat Equity ·

2026/02/18

In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strategy we should execute, all of it is packed in this episode. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian

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38:44

You Need To Understand These 6 Shifts To Win On...

Sweat Equity ·

2026/02/10

In this episode, Alex and Brian cover the social media defining shifts brands need to focus on now if they want to win on social in 2026. The game isn't getting easier to play, and therefore, the rules of engagement are entirely different than 2025. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian &

en

01:14:06

Become A Successful Creator In 2026 - W/ Matt Choi

Sweat Equity ·

2026/01/27

In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when you should ditch a content concept, how to lock in brand deals, how to start as creator and then evolve into a category leader, how to pivot, and how to deal with the haters or negativity online. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you

en

43:57

How To Win On Instagram In 2026

Sweat Equity ·

2026/01/21

In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 key elements to succeed. And the same tactics and playbooks that worked in 2025, won't work in 2026. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian &

en

54:14

How Brands Can Tell Better Stories In 2026

Sweat Equity ·

2026/01/06

In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, position your unique perspective, and turn real experiences into stories that actually convert.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian &

en

24:20

How To Charge An ABSURD Amount For Your Product

Sweat Equity ·

2025/12/30

In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about your products, which tactics to use to influence buying psychology and why most high priced items practice the art of delayed gratification. You'll want to bust out the notepad for this one. Enjoy!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you

en

52:08

This Company is Taking Down Hollywood With Creators

Sweat Equity ·

2025/12/23

In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big screen. And they're funding the movies themselves. Like Baron Ryan's Two Sleepy People film that was written, shot, produced, and in-theatres in less than 100 days. This is Camp Studios and how they're taking down hollywood.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the

en

34:34

The 7 Shifts Top Brands Are Quietly Betting On for 2026

Sweat Equity ·

2025/12/16

In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketing trend your brand needs to know about before heading into the New Year.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your

en

01:11:39

Brand Predictions To Build A Cult Following In 2026

Sweat Equity ·

2025/12/10

In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (Alex) discuss the predictions I’m seeing on the content side. You’re going to learn the opportunities you can take advantage of to build a cult following next year.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next

en

36:39

The 22 Immutable Laws Of Content (Don't Break These)

Sweat Equity ·

2025/12/02

There's law brands can't break if they want to win in 2026. In this episode we go over the first 11.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON

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24:47

The Viral Marketing Cheat Code: 7 Steps To Guarantee...

Sweat Equity ·

2025/11/25

Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repeatable science, and they walk through real examples showing how any brand can apply this system to create a viral moment.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for

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23:16

Decoding The 4 Reasons Brand FAIL (and how to avoid)

Sweat Equity ·

2025/11/18

In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show how brands have either fallen victim to these or overcame them. Drop a comment for what you want to see next!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian

en

27:23

The Art Direction Playbook for Brands (From A to Z)

Sweat Equity ·

2025/11/11

Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex breaks down the four reasons why art direction matters in 2026 and why every design decision needs to be meaningful. He uses examples from Tyr's Maverick campaign, Bandit Running, House of Errors, and more. As always, appreciate you all listening.As always, appreciate you all listening, and don't forget to

en

49:29

If You're Starting On LinkedIn In 2026, Do This

Sweat Equity ·

2025/11/04

In this episode, Tommy (who's agency creates LinkedIn content for a living) breaks down how brands and myself (Alex) can win on LinkedIn. Not just the opportunities but the tactical content formats and types to execute asap. Then Tommy continues to walk Alex through where he sees the platform going in 2026 and how to take advantage of it.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next

en

36:56

Creating Viral Content Ideas For Our Subscribers...

Sweat Equity ·

2025/10/28

We’re back with more live audits of your brands. For each brand, we cooked up a unique & actionable content strategy. Want your brand to be audited next? Drop it in the comments below and tell us why we should pick yours.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here:

en

30:18

Revealing Psychological Tactics Used By $100M Brands...

Sweat Equity ·

2025/10/21

Brian & Alex dive into the elite marketing tactics of Norse Organics, Froya and Arctic Goddess to spot trends and patterns any business owner can use in their funnel. Stick around for the 6 components of a high converting landing page, UGC script writing frameworks and how to leverage social proof to build trust.-------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at

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28:45

How To Make Your Content Addictive in 29 Mins

Sweat Equity ·

2025/10/14

In this episode, you'll learn how to:Create a hook that's unique to you as a creator or brandCreate content at scaleDevelop your brand social showsDevelop a content setAs always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at

en

44:24

The Untold Secrets Behind a $200M Beauty Empire

Sweat Equity ·

2025/10/07

Brian sits down with Brent Ridge and Josh Kilmer-Purcell, founders of Beekman 1802, for a live-recorded conversation in NYC. They share behind-the-scenes retail stories, tactics for building loyal communities, and insights from their new book, GOAT Wisdom.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian &

en

34:19

Content Strategists Create Viral Content Ideas For 3...

Sweat Equity ·

2025/09/30

We asked all of you to submit your brands, and we picked a few to audit live on the pod. For each brand, we cooked up a unique & actionable content strategy. Want your brand to be audited next? Drop it in the comments below.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions

en

23:08

Unlock Your Brand's VIRAL Storytelling Potential (The...

Sweat Equity ·

2025/09/23

From packaging to storytelling, Brian and Alex talk about all things top-of-funnel content. Expect to learn how you can master viral brand storytelling, with Heritage Ring as the perfect case study.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here:

en

114 results

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