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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

20:48

Three ways I can help you get press coverage for your...

Your pet business, Your way ·

2023/03/09

Would you love to see your pet business in the press but you're not sure how to go about it?In this podcast I'm sharing three ways I can help you get your pet business featured in newspapers, magazines, radio and even on the telly.Whether you have NO budget at all or you'd like to invest in spending a day together learning everything you need to know to pitch stories to journalists, there's an option to suit.You'll learn why getting press coverage can help you.Plus what makes a story idea.And how to

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58:19

From dapper dog ties to Not On The High Street with...

Your pet business, Your way ·

2023/03/02

Sarah Mills started designing cute bow ties for her Cockapoo Albie so he looked sweet when he accompanied her to her art studio.And when other people remarked on how gorgeous they were it inspired her to start a pet accessory business.Since starting as a bit of fun back in 2017, Albie's Boutique has grown and Sarah has created more than 13,000 products for dog lovers.Now, Sarah has her dream pet brand and her products are featured on Not On The High Street.She's created another brand, Oh Mabel,

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21:33

9 things dog trainers need to know about working with...

Your pet business, Your way ·

2023/02/23

Are you fed up of seeing the same old dog trainers spouting advice in the media and want a slice of the action?It can be frustrating seeing the same names crop up over and over, particularly if you feel they use methods which are out of date.Or aversive, or that leave pet owners feeling stressed and upset as it’s not the way they want to train their dog.There IS something you can do about it - pitch to the press yourself.I’ve worked with HUNDREDS of dog trainers and helped them to put their advice

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36:16

The NatWest Entrepreneur Accelerator programme and...

Your pet business, Your way ·

2023/02/16

Are you thinking of taking part in the NatWest Entrepreneur Accelerator programme which supports businesses looking to grow?If so, this podcast interview with Sophie Gowling, Enterprise Acceleration Manager for NatWest will give you all the information you need.You’ll learn what the programme is, the four pillars of support, who it’s for, what coaching is, how it can support your pet business and more.For the last six months, I’ve been part of the Accelerator and I share my personal experience of

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41:38

Putting your passion and personality in your...

Your pet business, Your way ·

2023/02/09

Do you shy away from sharing you and your world in your marketing? If so, this chat with Alex McCann is for you.Alex is a former journalist turned marketer and has been working in social media for 13 years at Altrincham HQ.From MySpace to TikTok, he’s had to get his head round every platform for his own business and that of his clients.He’s figured out what works and what doesn’t, and what he shares here is a really simple way to feel comfortable putting yourself out there.It’s as easy as sharing

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35:46

Using the power of community to grow your pet...

Your pet business, Your way ·

2023/01/26

She’s never done a Facebook live, her referrals come from her hairdresser and she’s gone from struggling to fill classes to causing so much FOMO she has a waitlist.Meet Sandra Emmons from Happipup, my guest on the podcast this week who is throwing the rules out of the window and doing things her way.Sandra runs an award winning dog and puppy training business in Berkshire and is talking about using the power of community to grow your pet business.She LOVES getting out and about in her local area

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42:58

The year of the Big Girl Pants - 2022 in review

Your pet business, Your way ·

2023/01/12

Do you have a review of your year? What you did? What worked? What didn’t? What brought you joy? What made you want to howl with rage?This week on the podcast I’m talking through what happened in my business in 2022.You’ll find the episode interesting if you’re nosey like me and if you’re looking for a framework to do a review of your own.I’m sharing a warts and all account including the launch where no-one bought, what happened when I put my big girl pants on, the coaching course that changed my

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30:13

Setting goals for 2023 and sticking to them!

Your pet business, Your way ·

2023/01/05

Goals - does it make you want to weep when you hear the word? Or are you a goal getter?This week’s podcast is about setting goals and sticking to them.In it I talk about how to decide on a goal that’s achievable and also something that you actually want.Plus considering WHY you want to achieve it and what it will mean to you.And why I DON’T want to have a six figure business.Plus four examples of different goals to help you with you own.If you’d like to chat about working together on your goals, you

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21:11

Plan your publicity for 2023

Your pet business, Your way ·

2022/12/29

Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown?If so this podcast episode is for you.It’s all about forward planning for 2023 so you can get ahead of yourself and make sure you’re maximising every opportunity.So you can link the product or service you offer to seasonal content and bring more sales to your business.It’s a really simple method, and it will mean you go into 2023 feeling ahead of the game.Key topics and timings in this

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32:10

12 C's of Christmas for your pet business

Your pet business, Your way ·

2022/12/22

Are you ready for a rest this Christmas? I know I am! AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast is looking at 12 C’s which will help your pet business thrive.Each word beginning with C is something to consider when you’re marketing your pet business, in your interactions with your customers and also, when taking care of YOU.Every word has been chosen with the intention of it helping you when it comes to putting yourself out there and to give you

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47:57

How to create systems and make your life less...

Your pet business, Your way ·

2022/12/15

Does your to-do list feel like it’s running away with you?Having your own business means you’re juggling so many different tasks and keeping on top of them and prioritising is a job in itself.Keeping on top of things can cause stress and overwhelm and this week on the podcast I’m chatting to Amy Mitchell, a systems expert, on how to overcome this.Amy specialises in helping small businesses use Asana, a project management tool or ‘second brain’ which can help you manage your work so you have more

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32:08

Thinking of starting a podcast for your pet business?

Your pet business, Your way ·

2022/12/08

Are you considering starting a podcast for your pet business?Having your own show is a way for you to let people get a glimpse of what it’s like to work with you and build trust and a feeling of familiarity fast.Because you’re in your listener’s ears, there’s a real intimacy about the relationship.You have their attention much more so than you might on social media or other communication channels where other distractions can take over.And if people like what you do, the ripple effect means they tell

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01:06:40

Creating meaningful social media content with Aileen...

Your pet business, Your way ·

2022/12/01

Dog trainer Aileen Stevenson’s social media posts are regularly shared dozens of times, often attract over a hundred comments and power her business.She creates meaningful content that people connect with, written from the heart, sharing observations from her own dog Charlie and the dogs she supports.Only five years ago, Aileen was working as an accountant then retrained as a dog trainer and fulfilled her dream of building a successful business.She’s written a book, Dogs, Bumps and Babies and works

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10:48

How to join my Plan Your Jan challenge

Your pet business, Your way ·

2022/11/24

Would you love to go into the Christmas holidays knowing that you had all of your marketing for January done?You need my Plan Your Jan three day challenge.It’s happening from November 28th - 30th and it’s to get you thinking about what you’re going to be promoting in 2023.You’ll come away bursting with ideas for different ways to talk about your offer.And you can relax over Christmas knowing your marketing for the first and most miserable month of the year is already done.Learn what to expect in

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43:23

In the spotlight with Rebecca Walters from Pupstarts...

Your pet business, Your way ·

2022/11/17

Whether you are an aspiring or established breeder, looking for a new furry family member, or simply a pet parent who wants to learn, you’ll love this inspirational, informative podcast with expert dog breeder Rebecca Walters from Pupstarts Breeders.Rebecca has worked with dogs for over two decades.She started out working for councils in London, picking up stray dogs from the streets.While some found new homes, but ultimately it led to many dogs being put to sleep and Rebecca had to deal with this

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53:06

Can a Content Fortress help you find dream clients...

Your pet business, Your way ·

2022/11/10

When you’re creating content for your pet business, you may have been told it’s key to attract your ideal client.And what if you could send your nightmare clients running to the hills too? You can with a Content Fortress - where you create a Kingdom of Happiness for your business.It’s a concept created by Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, a content marketing and website company and authors of The Content Fortress.In this podcast episode they share everything you need

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20:40

Your invitation to the Pets Get Visible mini membership

Your pet business, Your way ·

2022/11/03

When you run your own business, promoting what you do is one of the many tasks you need to learn fast and get on with.You’re grappling with what to post on social media, what platforms are best for you, whether you should have a blog, what your audience likes and much more.That’s why I’m creating the Pets Get Visible mini-membership as a place for you to go to get the support and resources you need to figure this stuff out.It’s a simple toolkit with the essentials you need to market your business,

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41:28

Conquer the cost of living crisis in your pet service...

Your pet business, Your way ·

2022/10/27

Bella Vasta is a pet sitter turned marketing coach and she has over two decades experience in running a thriving business.She’s weathered several recessions and economic crashes, the Coronavirus pandemic, political upheaval and much more in her own business and supporting others.In this episode she’s sharing her no fluff advice on how you can weather the storm of the cost of living crisis.And how actually, we should always be prepared for something to come along and throw a spanner in the

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27:34

In the spotlight with Jo Milnes from Distinctive Pets

Your pet business, Your way ·

2022/10/20

If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets.Including what goes on behind the scenes of her awareness day, Muddy Dog Day, which is happening on October 29th.Jo has three pet businesses, a horse stud, a dog friendly holiday cottage and she set up Distinctive Pets, selling products for pets, pet parents and the home in 2016.In that time she’s tried all kinds of things, starting with a

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39:47

Future proof your pet business for the cost of living...

Your pet business, Your way ·

2022/10/13

The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis.And this week's podcast guest is here to share with you how to do this for your pet business.I'm chatting to Lucy Rennie, she’s a communications expert and she’s been talking about Future Proofing your business for years and shares everything you need to know.From making your clients feel special to launching special products or services in line with what is happening in the world and turning uncertainty

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